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Why a Great Company Culture is More Than Just "Nice to Have"

When you’re on a job search, there’s a good chance that the first impression of a company–its ...

Seismic
Seismic
April 10, 2015

When you’re on a job search, there’s a good chance that the first impression of a company–its office space, the greetings you received from employees, and the general aura of the people working there–played an important role in your decision process. This is because we seek to be happy and engaged in the workplace, and most of us want our work to make a measurable difference and contribution.

But it’s more than just feeling great when you walk in the door every day. Rich company culture can affect your organization monetarily, by reducing employee turnover rates, and improving overall revenue.

According to a study from the University of Warwick, happy workers are 12 percent more productive than the average worker, and unhappy workers are 10 percent less productive. In fact, unhappy employees cost American business over $300 billion each year.

Zappos seems to understand this better than anyone. Its CEO puts such an emphasis on employee engagement and company culture that he offers workers $2000 to quit, just to ensure that people are there for “more than just a paycheck.” This incentive works, especially when employee turnover is very costly for companies. And, if your employees are engaged at work, they will be more likely to be engaged with prospects and customers.

How can your company build its own unique, rich culture? Check out the infographic from Growth Everywhere below for some interesting facts, tips and tricks.

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