Filter
- Industries (6)
Enlighten Your Inbox
Stay on top of the latest blogs, industry trends, featured content, events and product updates. Visit the email preference center to personalize your inbox.
What is the Difference Between Sales Enablement and Sales Operations?
The world of sales and marketing encompasses a lot of different positions. To simply say you are in marketing or sales doesn’t do nearly enough to accurately convey what you actually do in your day-to-day. And to outsiders who aren’t familiar, the nuances of different positions can be lost on them. One of the biggest…
Read More
3 Content Metrics Your Medical Device Organization Should Start Tracking Now
Deals are often made or lost by content. Content marketing is essential to the medical device industry. MD Connect reports that 80% of patients use search engines to look for information on medical conditions and healthcare, meaning that having the right content available is critical. Valuable content educates buyers and provides solutions to their problems,…
Read More
A Journey from Consulting to Sales Enablement
Sam Theodosopoulos is a Client Development Representative at Seismic. He has an extensive background in the consulting world and will be dropping by the Seismic blog periodically to offer insights into that world. Today he provides background on how he made the shift from consulting to sales enablement. After graduating from The George Washington University…
Read MoreWho Owns Sales Enablement?
Sales enablement has now reached a point in its development that some organizations are starting to build departments strictly geared towards sales enablement, as well as hire people with titles related to sales enablement. However, many organizations are still in the beginning phases of sales enablement, and there’s one question that is hugely influential on…
Read More
Dynamic Sales Materials Win More Deals
We are now in an age where buyers expect more and more. And because the buyer is always right, we have to play by their rules. It’s no longer acceptable to just hand off the same old plain, generic content that might’ve worked 10-15 years ago. SiriusDecisions reports that 82% of decision makers believe sellers…
Read More
From Content Management to Sales Enablement
This is the first post in a series where Meg Guarente, a Product Marketing Manager here at Seismic, will chronicle her journey of discovering sales enablement. In this post Meg walks you through her first inklings of sales enablement based on pain points she was experiencing. Stay tuned for more in this series! They say…
Read More
Top 13 Tools to Automate Proposals
Tools that automate proposals save organizations countless hours and dollars. Without a tool to automate proposals your organization can miss out on deals. The platforms available today reduce the friction of fulfilling an RFP by providing users with the ability to automate the process, track results, reuse templates, quickly customize a proposal, and collaborate within…
Read More
Rethinking Asset Management’s Approach to Sales
Money Management Institute, the leading voice for global financial services organizations, held its annual conference earlier this month in Dallas, Texas. Attended by scores of financial services professionals from across the country, the conference’s focus was on how the industry can transform the client experience to deliver better outcomes, create competitive differentiation, and propel growth.…
Read More
What is Sales Excellence?
What is sales excellence? Well, excellence is an amorphous and difficult thing to not only define but also achieve. We could spend years in therapy talking about how to know when you’ve achieved excellence in both your personal and professional life. When will all these feelings of inadequacy and inability to measure up to Bill…
Read More
Personalizing the Buyer’s Journey in the Medical Device Industry
Personalizing the buyer’s journey is essential for both sales and marketing teams in the medical device industry. With a variety of different people reps need to cater to, materials must be created in a way that addresses each of their unique needs. Distributing the same message to all buyers won’t work in a competitive and…
Read More