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Hyper-Personalized Customer Engagement: Why Account-Based Selling?
According to The State of Enterprise Sales Enablement 2019, 85 percent of sales and marketing leaders agree that buyers will dismiss a seller in the first interaction if they don’t receive tailored information. Companies are moving towards account-based selling to fill this gap by enhancing the buyer experience in a more effective and efficient manner.…
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How to Ensure Advisor Growth through a Consolidated Tech Stack
Today’s financial advisors are no longer the Goliaths, they’re the Davids. Due to rapid market and technology changes, they must now stand up to robo-advisors, fee compression, and technological uncertainty to provide clients with timely solutions that make them feel well-informed, secure, and confident. In addition, they must navigate more demanding client expectations and stringent…
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Is Your Content Aligned to How Your Clients Make Decisions?
With a tool like Seismic, sorting through all of that content, finding the right components, and pulling it all together is easy. Seismic automates the process for you so that creating custom presentations, pitchbooks, and proposals becomes quick, easy, and efficient. A process that might otherwise take hours, if not days, can suddenly be completed in seconds.
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5 Ways to Improve Your B2B Customer Experience with Sales Enablement Technology
Customer experience has long been a priority for B2C companies, but it hasn’t been a focus for B2B organizations until more recently. The B2B selling space is evolving, funnel dynamics are shifting, and buyers are becoming better informed. Perhaps the most significant changes are the shift in the balance of power in the B2B purchase…
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5 Strategies to Drive Sales Productivity
Almost every company struggles with sales productivity, and this problem is only exacerbated by the rising pressure to meet or exceed increasing revenue targets. Organizations are growing their sales teams and chasing more aggressive sales goals, but they aren’t scaling their processes, best practices, and sales tools at the same rate. As a result, productivity…
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How to Leverage Sales Efficiency and Sales Effectiveness to Improve Sales Productivity
“Efficiency is doing things right; effectiveness is doing the right things.” – Peter Drucker, father of modern management theory In other words, just because you CAN do something, does that mean you SHOULD? And what SHOULD you be doing anyway? ‘Sales efficiency’ and ‘sales effectiveness’ sound like vague concepts, but they can actually have a…
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Competition vs Collaboration – What Drives High-Performing Sales?
Competition is in our nature. We compete against other teams or individuals in sports, we compete with siblings for our parents’ attention, we compete with our peers for the best jobs, we compete with coworkers for a raise or promotion. Sales in particular is known for its dog-eat-dog, quota-oriented nature, which serves to basically position…
Read MoreHow Your Treasury Sales Team Can Overcome the Doorway Effect
Did you know that walking through a doorway triggers the brain to forget? You get off the couch and leave the room for a glass of water, but by the time you’re standing in the kitchen you’ve forgotten why you even left the couch. Psychologists call this the Doorway Effect, and while it can seem…
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Legacy to Leader: How Sales Enablement Transforms Buyer-Seller Relationships in Telecoms
Last month we touched upon some of the current challenges facing sales and marketing teams in the telecom industry, and detailed how some legacy providers have begun to shift their focus from consumer to B2B markets, developing their revenue streams to retain a foothold in the market. To recap, perhaps the most compelling argument for…
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Seismic is honored to be named a Microsoft US Partner of the Year, for the second year in a row. In 2018, Microsoft recognized LiveInsights, our analytics capabilities. And this year, Seismic was named Microsoft’s US Partner of the Year in Financial Services. Seismic has been in lockstep with Microsoft to bring increased value to…
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