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Why Invest in Sales Enablement?
I, like many of us, have been inspired by Simon Sinek’s notion of the Golden Circle and the notion that people don’t buy what you do, they buy WHY you do it. It is founded on our human condition of following those people that have shared beliefs. I often think about WHY organizations invest in…
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Channel Enablement Definition – What is Channel Enablement?
Channel Enablement Definition A channel enablement definition is: utilizing resources to ensure that channel sellers have all the tools they need to be successful—and that the organization can track the success of their efforts— to increase operational efficiency and improve alignment. What is channel enablement exactly? Channel enablement has emerged as a leading concern for…
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Announcing the 2018 Seismic Shift Award Winners and Winner Q&As – Ali McCarthy, Brinker Capital
We’re thrilled to announce this year’s Seismic Shift Award winners! Now in its fourth year, the Seismic Shift Awards honor the people who champion the ideals of sales enablement and sales and marketing alignment within their organizations, the teams and programs that have upended the idea of what a sales enablement process should look like…
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Announcing the 2018 Seismic Shift Award Winners and Winner Q&As – Taryn Reed, Quest Diagnostics
We’re thrilled to announce this year’s Seismic Shift Award winners! Now in its fourth year, the Seismic Shift Awards honor the people who champion the ideals of sales enablement and sales and marketing alignment within their organizations, the teams and programs that have upended the idea of what a sales enablement process should look like…
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Announcing the 2018 Seismic Shift Award Winners and Winner Q&As – Valerie Varela, Cox Automotive
We’re thrilled to announce this year’s Seismic Shift Award winners! Now in its fourth year, the Seismic Shift Awards honor the people who champion the ideals of sales enablement and sales and marketing alignment within their organizations, the teams and programs that have upended the idea of what a sales enablement process should look like…
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Millennial Makeover: How Financial Companies Are Reinventing Themselves to Attract a New Generation of Top Talent
At Morgan Stanley, things are starting to look decidedly different. Visit any of the multinational investment bank’s offices worldwide, and you’ll find a business-casual-clad workforce toiling away in vast, open plan workspaces that would have been inconceivable a generation ago. As wood-paneled walls get ripped out and replaced with glass partitions, the results are dramatic.…
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The State of the Sales Enablement Industry
Last week saw the release of The Forrester Wave ™: Sales Enablement Automation Platforms, Q3 2018 report. The report is a comprehensive view of the sales enablement industry and maps out the performance of both organizations and solutions. The report is a great resource for anyone interested in learning more about the current offerings in…
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5 Keys to Win Bigger Deals
Many of us grew up in a time when sales was considered a numbers game. Make more dials, get more sales, right? Fortunately – or unfortunately, depending on your viewpoint – that is just not true anymore. In the search for increased sales, profitability, and market differentiation, vendors are scrambling to become solution-oriented. This results…
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5 Sessions You Don’t Want to Miss at SiriusDecisions Summit London
This week hundreds of sales and marketing leaders are headed to London for the 2018 SiriusDecisions Summit Europe to discover the latest insights and technology powering today’s B2B sales and marketing teams. We know with so many sessions to choose from it can be hard to decide which ones to attend. Check out the five…
Read MoreSeismic Named a Leader in The Forrester Wave™: Sales Enablement Automation Platforms, Q3 2018
In December 2016, Forrester published The Forrester Wave™: Sales Enablement Automation Systems, Q4 2016. At the time, our company had around 200 enterprise customers and about as many employees. If a prospective customer of ours even had anyone with the words “sales enablement” in their title, more often than not it was one person trying…
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