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Welcome to the first in a series of blog posts that will explore the questions that surround artificial intelligence and machine learning within the space of sales enablement. We all know there’s an overabundance of hype around these topics. When I joined Seismic to tackle intelligent technologies in 2016, it was important that we didn’t…
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A Cheat Sheet for Your Sales Enablement Plan
Enacting a successful sales enablement strategy requires a thoughtful sales enablement plan. The sales enablement plan needs to be built on a solid understanding of the strategy as a whole. Because when a plan is successful an organization sees many benefits. Organizations with a sales enablement platform experience: 350% increase in content usage, 275% boost…
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Why Sales Enablement Matters in the Medical Device Industry
According to Aberdeen, organizations with a sales enablement solution experience a 13.7% annual increase in deal size. That’s a pretty impressive stat, but what exactly is sales enablement? Well, it depends on who you ask. Sales enablement can mean many different things, but at its core is a way to improve sales performance and productivity.…
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In the hyper-competitive world of banking, clients are always demanding greater levels of personalized service. In fact, it’s practically a prerequisite for entrusting institutions to manage their financial affairs and elevate the customer experience. This reality puts intense pressure on your relationship managers, who are not only responsible for helping to deliver that personalization, but…
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The High Tech Industry and Sales Enablement
High tech: it’s so hot right now! Everything you touch nowadays has some sort of technology infused into it. Your refrigerator is smart, your watch is smart, and heck, your books are smart nowadays. High tech companies are everywhere you look and their commitment to improving traditional processes and platforms has naturally led them to…
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Is Automation the Key to Unlocking Your Wealth Managers’ Time?
Being a successful wealth manager isn’t just about producing great financial results for your clients. It also means creating the best customer experiences possible. That’s because in a highly competitive industry, it’s what discerning customers have come to expect. As a result, it’s critical for not only expanding existing relationships, but also forging new ones.…
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The 3 Most Popular Sales KPIs
Nobody likes to be told how to do their job. Even worse is being told how you should be measuring your performance. In fact, if you were to do those things to me I would immediately move your email to my junk folder and mark you as spam! I don’t have time for negativity or…
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Looking back over the past year at Seismic, I was reflecting on a prior blog I wrote in May of 2017, Transforming from a Product to a Platform Company. In that post, I discussed the foresight and will it takes to change a company from selling an often singular product to a platform. The different…
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Sales Enablement Definition and Best Practices
If there was any doubt that sales enablement is one of the fastest growing sectors of the sales and marketing world then this statistic I’m about to present will put all those doubts to rest. Hubspot has found that organizations are spending $66 billion on sales enablement and training annually. If you’re an infrequent visitor…
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The State of Account Based Marketing
If it feels like we’ve been talking about account based marketing (ABM) forever at this point, well, it’s because WE HAVE. You have vague memories of your 4th grade teacher going over the concept in class. You and your fellow classmates had confused looks on your faces as you turned to each other and whispered…
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