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Takeaways from the Sales Enablement Society Boston Spring Event
Last week, Seismic was honored to host the Sales Enablement Society (SES) 2019 Boston Spring Event at our office. The event was attended by a mix of sales enablement veterans, new practitioners, those looking to gather more information before making an investment, and more. Beginning and ending with networking, the crux of the event was…
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62 Women We Admire in Sales and Marketing
Has anyone ever asked you what three words best describe you? At Seismic, three words that capture us pretty well are innovator, enabler and leader. We know the weight of those words and the expectation that comes with using them, so when we see those qualities in others, we like to tip our hats and…
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The 3 C’s to Sales Enablement for Consulting
In CSO Insight’s 4th Annual Report: Sales Enablement Grows Up, sales enablement is defined as “a strategic, collaborative discipline designed to increase predictable sales results by providing consistent, scalable enablement services that allow customer-facing professionals and their managers to add value in every customer interaction.” Nuances aside, why should consulting firms care about sales enablement?…
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We are celebrating Women’s History Month and we’d be remiss if we didn’t talk about women in sales. It’s no secret that women are drastically under-represented in sales, holding only 4 out of every 10 sales positions. This is increasingly the case as you look up the leadership ladder, with only 1 in 4 executives being female.…
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How Can Financial Services Marketers Do Better by Women?
March is Women’s History Month, so you’ve likely seen many events, advertisements and sentiments celebrating women over the past couple weeks. Yet despite having an entire month to draw awareness to women’s accomplishments as well as gender inequality and the efforts being made to combat this, quite frankly, history hasn’t been all too kind to…
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Leave Your Data in Responsible Hands – Insights from Seismic’s Director of Information Security
Data Protection is always top of mind for any company working with technology-based vendors, and the field moves so fast that it can be hard to keep up with all the changes. Here at Seismic, we take security very seriously. With the amount of myths and misunderstandings out there in the field, it can be…
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The Top 12 Qualities and Habits of Highly Effective Marketers
If you could do your job more effectively, would you? Of course! So even if you pick up just a handful of these habits, you will be on your way to becoming a more effective B2B marketer, as well as better prepared for future career success. First, what is a habit? ‘Habits’ can be defined…
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5 Quick Tips for Awesome Sales Battlecards
This post was written by Lauren Kersanske, Senior Marketing Manager at Crayon. Prior to Crayon, she was the Senior Demand Generation Manager at Cybereason, where she built and led digital strategy across the team including campaigns, lead nurturing, conversion optimization, ABM, and more. Previously, she was the Marketing Director at Hexadite, a cybersecurity startup acquired…
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Asset Management Takeaways from TSAM London 2019
Last week, TSAM held its annual summit in London, geared towards educating and connecting the leaders of the Asset Management industry. We enjoyed some uncharacteristically warm weather for February in the UK and left with a great understanding of the industry’s latest trends and strategic imperatives with 500 fellow attendees and sponsors. Following are some…
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Disrupt or Be Disrupted: How Technology is Affecting Strategic Partnerships in Banking
When BB&T and SunTrust announced their $66 billion merger earlier this month, both financial institutions cited technology as a major driver fueling the decision. While together they stand to become the sixth largest bank in the US based on customer assets, what sealed the deal may have been the need to come together to remain…
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