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We are celebrating Women’s History Month and we’d be remiss if we didn’t talk about women in sales. It’s no secret that women are drastically under-represented in sales, holding only 4 out of every 10 sales positions. This is increasingly the case as you look up the leadership ladder, with only 1 in 4 executives being female.…
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How Can Financial Services Marketers Do Better by Women?
March is Women’s History Month, so you’ve likely seen many events, advertisements and sentiments celebrating women over the past couple weeks. Yet despite having an entire month to draw awareness to women’s accomplishments as well as gender inequality and the efforts being made to combat this, quite frankly, history hasn’t been all too kind to…
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Leave Your Data in Responsible Hands – Insights from Seismic’s Director of Information Security
Data Protection is always top of mind for any company working with technology-based vendors, and the field moves so fast that it can be hard to keep up with all the changes. Here at Seismic, we take security very seriously. With the amount of myths and misunderstandings out there in the field, it can be…
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The Top 12 Qualities and Habits of Highly Effective Marketers
If you could do your job more effectively, would you? Of course! So even if you pick up just a handful of these habits, you will be on your way to becoming a more effective B2B marketer, as well as better prepared for future career success. First, what is a habit? ‘Habits’ can be defined…
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5 Quick Tips for Awesome Sales Battlecards
This post was written by Lauren Kersanske, Senior Marketing Manager at Crayon. Prior to Crayon, she was the Senior Demand Generation Manager at Cybereason, where she built and led digital strategy across the team including campaigns, lead nurturing, conversion optimization, ABM, and more. Previously, she was the Marketing Director at Hexadite, a cybersecurity startup acquired…
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Asset Management Takeaways from TSAM London 2019
Last week, TSAM held its annual summit in London, geared towards educating and connecting the leaders of the Asset Management industry. We enjoyed some uncharacteristically warm weather for February in the UK and left with a great understanding of the industry’s latest trends and strategic imperatives with 500 fellow attendees and sponsors. Following are some…
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Disrupt or Be Disrupted: How Technology is Affecting Strategic Partnerships in Banking
When BB&T and SunTrust announced their $66 billion merger earlier this month, both financial institutions cited technology as a major driver fueling the decision. While together they stand to become the sixth largest bank in the US based on customer assets, what sealed the deal may have been the need to come together to remain…
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How Asset Managers Can Win the Fee Compression Fight
Around the world, institutional asset managers face significant headwinds from smaller, lower-cost firms. As a result, they’re being forced to make a difficult decision: reduce their fees or stand their ground, relying on their track record of performance to justify their cost. Of course, in an environment where active fund managers haven’t always been able…
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Are You Empowering Your Relationship Managers With the Right Technology?
In the hyper-competitive world of banking, clients are always demanding greater levels of personalized service. In fact, it’s practically a prerequisite for entrusting institutions to manage their financial affairs and elevate the customer experience. This reality puts intense pressure on your relationship managers, who are not only responsible for helping to deliver that personalization, but…
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The State of Sales Enablement in the Healthcare Industry
Download the executive summary to learn how the healthcare industry views sales and marketing enablement and alignment.
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