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A Sales Enablement Platform is the Perfect Document Management System
As the late, great George Carlin once said, we’re all just trying to find a place for our stuff. Any enterprise organization is going to run into the problem of having to decide where they’re going to store and manage all their stuff. Most of the time this boils down to content being stored in…
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3 Ways to Prepare your Organization for Content Automation
A nightmare scenario for a seller goes something like this: they are engaged with a buyer who has a specific set of pain points and needs, the buyer then requests more information that will prove that the seller’s organizations is uniquely capable of solving their needs, however, when the seller goes to look for content…
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The Cost of Noncompliance to Medical Device Sales & Marketing Teams
$1.15 million, $20 million, $100 million. These are all costs associated with fines and fees that medical device companies incur for noncompliance. Here’s another stat. According to data by KPMG, the medical device industry’s global annual sales is forecast to rise to almost $800 billion by 2030. $800 billion. This shows that the medical device…
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Product Marketing Strategy is Enhanced by Sales Enablement
Product marketers are often akin to chefs in the kitchen. They’re going from preparing the vegetables, to checking on the boiling water, to searing the meat, to finishing the side dishes, to finally plating the food. Then they start all over again. This is all to say that product marketers are responsible for a lot…
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Lessons from the Smarter Selling Campaign – Keys to Being a Better Seller, From the Sellers themselves
With Seismic’s new, truly personalized platform, the Era of the Smarter Seller is here. Our product is chock full of capabilities focused on making the platform as individualized as possible, such as predictive search, personalized content recommendations, and increased data to best engage buyers. Industry leaders such as Nancy Nardin of Smarter Selling Tools, Steven…
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The Path to Sales Effectiveness
Closing a deal is often as difficult as slaying the Minotaur—you know, the monster of Greek myth who’s half-man, half-bull and lives in a giant maze. Never met him personally but I’ve heard stories. People love to gossip. As a seller, you find yourself trapped inside a labyrinth of a sales cycle and at the…
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Buying a Sales Enablement Platform in the Medical Device Industry
Sales and marketing teams in the medical device industry are under continuous pressure to adapt to increased competition and a more demanding customer base. Overcoming these obstacles and excelling as an industry leader is not an easy feat—so it’s critical for medical device companies to prioritize digital transformation to set themselves apart. A sales enablement…
Read More4 Ways Smart Sales Enablement Solutions Change Marketers Lives
Welcome to the second in a series of blog posts that will explore the questions that surround artificial intelligence and machine learning within the space of sales enablement. We all know there’s an overabundance of hype around these topics. When I joined Seismic to tackle intelligent technologies in 2016, it was important that we didn’t…
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Improving Sales Efficiency by Enabling Adaptability
We live in a world that is more complex and interdependent than ever before. We often see this complexity in the form of continuous market disruption, primarily caused by exponential technological innovation. No leader can individually address this complexity, so the old model of centralized command and control doesn’t cut it, but they can create organizations…
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Welcome to the first in a series of blog posts that will explore the questions that surround artificial intelligence and machine learning within the space of sales enablement. We all know there’s an overabundance of hype around these topics. When I joined Seismic to tackle intelligent technologies in 2016, it was important that we didn’t…
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