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The Power of Placing the Buyer First

Irina Soriano
Written by Irina Soriano May 15, 2020

A LinkedIn Studio video from Seismic’s Head of Enablement At Seismic, we live and breathe our own core value proposition: to unite marketing and sales teams in delivering the most compelling stories throughout your buyers’ journeys. When leading our internal Enablement efforts, this buyer-centric approach flows through all of our Enablement efforts to ensure we…

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All, Buyer Engagement, Buyer's Journey, Effective Communication

The Seismic & SalesLoft Integration is now LIVE!

Kelly Grobert
Written by Kelly Grobert May 14, 2020

Share the right stories at the right time to make more connections and close more deals—all from a single platform. The most successful sellers tell the best stories, but there’s more to it than that. Closing a deal demands sharing the right story with the right buyer at the right time. We’ve always known this.…

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Seismic News, Technology Stack

3 Strategies to Connect with Clients While Working From Home

Rob Stella CFP®
Written by Rob Stella CFP® May 5, 2020

Learn about key strategies for wealth management firms and financial advisors to build strong client relationships while working remotely.

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Financial Services, Wealth Management, Advisor Enablement, Buyer Engagement, Buyer's Journey

Cheers To Our New Normal: Hosting A Successful Virtual Happy Hour

Sarah Raines
Written by Sarah Raines April 23, 2020

Your workday is winding down – calls, emails, meetings, all complete. The only item remaining on your calendar is Happy Hour. What a relief. Your mind begins to relax as you look forward to sipping on your favorite drink and socializing with friends, teammates or other practitioners in your field. But it’s no longer at…

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All, Enablement, Events, Marketing Efficiency

How to Bring the SKO Hype to Q2 and Beyond

Amanda Cremone
Written by Amanda Cremone April 15, 2020

It is no secret that Sales Kickoffs (SKOs) are pretty special. It is the reason why year after year, companies continue to invest in these events. Nothing is quite like the spirit and energy of a sales rep with a fresh slate, a new quota to hit, and the motivation to be a top performer…

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All, Effective Communication, Enablement, Events
Working together

Key Soft Skills For Effective Enablement Professionals

Irina Soriano
Written by Irina Soriano April 15, 2020

Introducing the Enablement Soft-Skill Triangle – #LifeInEnablement As the Enablement field matures, there are clear functional skills that professionals should have to be successful at their job. But the opinions vary significantly when it comes to the required soft skills that separate a good from an amazing Enabler. Most of the functional skills can be…

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Empathy for Effective Communication

Amber Mellano
Written by Amber Mellano April 15, 2020

In my career I’ve been a technical trainer, customer success rep, Voice of Customer and now I’m on the Enablement team here at Seismic. When I take a step back and think about what helped me be successful in these seemingly distinct roles, I noticed a common theme – empathy for my audience.  And now…

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Proactive Problem-Solving and the Protection of Focus

Matt Cohen
Written by Matt Cohen April 10, 2020

“What do you do?” Before I say the words, “I work in Enablement,” I anticipate confusion, blank stares, and even a potential urge to quickly move back to a more familiar topic. It’s not a great feeling when people don’t understand what you do professionally, particularly in a society that is so centered on that…

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Effective Communication, Enablement, Sales Enablement

Three Top Enablement Tips From Professionals In The Field – #LifeInEnablement

Matt Lieberson
Written by Matt Lieberson April 8, 2020

As the enablement profession grows, the opportunities for roles in enablement continue to become more prominent. LinkedIn has almost 7,000 enablement-focused job titles currently open, for job-seekers looking for a change And as Rachel Auer, Product Marketing Manager from Calabrio points out, “[Even if] you are not in currently in enablement, a lot of skills…

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Life Sciences, Technology, Buyer Engagement, Effective Communication, Enablement

How Percolate is Shaping the Future of Content Marketing Platforms

Winston Tubbs
Written by Winston Tubbs April 6, 2020

For the third consecutive year, Percolate has been named a Leader in the Gartner Magic Quadrant for Content Marketing Platforms. This year is especially exciting, as now that we’ve joined forces with Seismic, our vision and capabilities have broadened. For us, this is a testament to Percolate’s continued efforts to innovate and shape the Content…

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Buyer's Journey, Content Analytics, Content Strategy