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Why Women are Effective Sellers + Free 4-Step Guide for Further Success

Why Women are Effective Sellers + Free 4-Step Guide for Further Success

Tamrah Buhr
Written by Tamrah Buhr March 15, 2019

We are celebrating Women’s History Month and we’d be remiss if we didn’t talk about women in sales. It’s no secret that women are drastically under-represented in sales, holding only 4 out of every 10 sales positions. This is increasingly the case as you look up the leadership ladder, with only 1 in 4  executives being female.…

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Sales Effectiveness
How Can Financial Services Marketers Do Better by Women?

How Can Financial Services Marketers Do Better by Women?

Alyssa Drury
Written by Alyssa Drury March 13, 2019

March is Women’s History Month, so you’ve likely seen many events, advertisements and sentiments celebrating women over the past couple weeks. Yet despite having an entire month to draw awareness to women’s accomplishments as well as gender inequality and the efforts being made to combat this, quite frankly, history hasn’t been all too kind to…

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Banking, Trending Topics
GDPR & Seismic Data Protection

Leave Your Data in Responsible Hands – Insights from Seismic’s Director of Information Security

Matt Lieberson
Written by Matt Lieberson March 11, 2019

Data Protection is always top of mind for any company working with technology-based vendors, and the field moves so fast that it can be hard to keep up with all the changes. Here at Seismic, we take security very seriously. With the amount of myths and misunderstandings out there in the field, it can be…

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Compliance & Regulatory
The Top 12 Qualities and Habits of Highly Effective Marketers

The Top 12 Qualities and Habits of Highly Effective Marketers

Dan Burtan
Written by Dan Burtan March 8, 2019

If you could do your job more effectively, would you? Of course! So even if you pick up just a handful of these habits, you will be on your way to becoming a more effective B2B marketer, as well as better prepared for future career success. First, what is a habit? ‘Habits’ can be defined…

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Marketing Efficiency
5 Quick Tips for Awesome Sales Battlecards

5 Quick Tips for Awesome Sales Battlecards

Guest Blogger
Written by Guest Blogger March 6, 2019

This post was written by Lauren Kersanske, Senior Marketing Manager at Crayon. Prior to Crayon, she was the Senior Demand Generation Manager at Cybereason, where she built and led digital strategy across the team including campaigns, lead nurturing, conversion optimization, ABM, and more. Previously, she was the Marketing Director at Hexadite, a cybersecurity startup acquired…

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Technology
Asset Management Takeaways from TSAM London 2019

Asset Management Takeaways from TSAM London 2019

Stella Kerkimis
Written by Stella Kerkimis March 6, 2019

Last week, TSAM held its annual summit in London, geared towards educating and connecting the leaders of the Asset Management industry. We enjoyed some uncharacteristically warm weather for February in the UK and left with a great understanding of the industry’s latest trends and strategic imperatives with 500 fellow attendees and sponsors. Following are some…

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Asset Management
Disrupt or Be Disrupted: How Technology is Affecting Strategic Partnerships in Banking

Disrupt or Be Disrupted: How Technology is Affecting Strategic Partnerships in Banking

Alyssa Drury
Written by Alyssa Drury February 28, 2019

When BB&T and SunTrust announced their $66 billion merger earlier this month, both financial institutions cited technology as a major driver fueling the decision. While together they stand to become the sixth largest bank in the US based on customer assets, what sealed the deal may have been the need to come together to remain…

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Banking, Technology & Data
fee compression asset management

How Asset Managers Can Win the Fee Compression Fight

Alyssa Drury
Written by Alyssa Drury February 25, 2019

Around the world, institutional asset managers face significant headwinds from smaller, lower-cost firms. As a result, they’re being forced to make a difficult decision: reduce their fees or stand their ground, relying on their track record of performance to justify their cost. Of course, in an environment where active fund managers haven’t always been able…

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Asset Management, Sales Enablement, Trending Topics
Are You Empowering Your Relationship Managers With the Right Technology?

Are You Empowering Your Relationship Managers With the Right Technology?

Alyssa Drury
Written by Alyssa Drury February 20, 2019

In the hyper-competitive world of banking, clients are always demanding greater levels of personalized service. In fact, it’s practically a prerequisite for entrusting institutions to manage their financial affairs and elevate the customer experience. This reality puts intense pressure on your relationship managers, who are not only responsible for helping to deliver that personalization, but…

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Banking, Content Strategy, Marketing Efficiency
The State of Sales Enablement in the Healthcare Industry

The State of Sales Enablement in the Healthcare Industry

Jess Cody
Written by Jess Cody February 14, 2019

Download the executive summary to learn how the healthcare industry views sales and marketing enablement and alignment.

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Life Sciences