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Content Marketing is on the Rise for Manufacturers
For most manufacturing organizations there are many other concerns besides content marketing, and rightfully so. There are product concerns, logistical concerns, operational concerns, research & development concerns, and sales concerns. That’s a lot of concerns. “Concerns” kind of sounds weird now doesn’t it? Did you know that phenomenon is called semantic satiation? Fun fact! Anyways,…
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Data and Personalization: The Shape of Marketing in 2019
Oh, hello there. Welcome to 2019. Have you emerged from your cocoon of holiday warmth? Judging by the leftover cookie crumbs on your face, the answer to that question appears to be “sort of.” No matter, the year is off to a blistering start as it always is in the world of sales and marketing.…
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When Do I Need Sales Enablement?
When do I need sales enablement? This is one of the most crucial questions that emerges when embarking on a sales enablement journey. Because a sales enablement solution drastically alters the way an organization conducts its sales and marketing activities, it is imperative to understand exactly when you need sales enablement. To begin understanding the…
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What is the Difference Between Sales Enablement and Sales Operations?
The world of sales and marketing encompasses a lot of different positions. To simply say you are in marketing or sales doesn’t do nearly enough to accurately convey what you actually do in your day-to-day. And to outsiders who aren’t familiar, the nuances of different positions can be lost on them. One of the biggest…
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3 Content Metrics Your Medical Device Organization Should Start Tracking Now
Deals are often made or lost by content. Content marketing is essential to the medical device industry. MD Connect reports that 80% of patients use search engines to look for information on medical conditions and healthcare, meaning that having the right content available is critical. Valuable content educates buyers and provides solutions to their problems,…
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A Journey from Consulting to Sales Enablement
Sam Theodosopoulos is a Client Development Representative at Seismic. He has an extensive background in the consulting world and will be dropping by the Seismic blog periodically to offer insights into that world. Today he provides background on how he made the shift from consulting to sales enablement. After graduating from The George Washington University…
Read MoreWho Owns Sales Enablement?
Sales enablement has now reached a point in its development that some organizations are starting to build departments strictly geared towards sales enablement, as well as hire people with titles related to sales enablement. However, many organizations are still in the beginning phases of sales enablement, and there’s one question that is hugely influential on…
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Dynamic Sales Materials Win More Deals
We are now in an age where buyers expect more and more. And because the buyer is always right, we have to play by their rules. It’s no longer acceptable to just hand off the same old plain, generic content that might’ve worked 10-15 years ago. SiriusDecisions reports that 82% of decision makers believe sellers…
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From Content Management to Sales Enablement
This is the first post in a series where Meg Guarente, a Product Marketing Manager here at Seismic, will chronicle her journey of discovering sales enablement. In this post Meg walks you through her first inklings of sales enablement based on pain points she was experiencing. Stay tuned for more in this series! They say…
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Top 13 Tools to Automate Proposals
Tools that automate proposals save organizations countless hours and dollars. Without a tool to automate proposals your organization can miss out on deals. The platforms available today reduce the friction of fulfilling an RFP by providing users with the ability to automate the process, track results, reuse templates, quickly customize a proposal, and collaborate within…
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