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who owns sales enablement

Who Owns Sales Enablement?

Matt Ellis
Written by Matt Ellis November 20, 2018

Sales enablement has now reached a point in its development that some organizations are starting to build departments strictly geared towards sales enablement, as well as hire people with titles related to sales enablement.  However, many organizations are still in the beginning phases of sales enablement, and there’s one question that is hugely influential on…

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Technology, Marketing Efficiency, Sales Effectiveness, Sales Enablement
Dynamic Sales Materials

Dynamic Sales Materials Win More Deals

Matt Ellis
Written by Matt Ellis November 12, 2018

We are now in an age where buyers expect more and more. And because the buyer is always right, we have to play by their rules. It’s no longer acceptable to just hand off the same old plain, generic content that might’ve worked 10-15 years ago. SiriusDecisions reports that 82% of decision makers believe sellers…

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Technology, Content Strategy, Marketing Efficiency, Sales Effectiveness
From Content Management to Sales Enablement

From Content Management to Sales Enablement

Meg Guarente
Written by Meg Guarente November 7, 2018

This is the first post in a series where Meg Guarente, a Product Marketing Manager here at Seismic, will chronicle her journey of discovering sales enablement. In this post Meg walks you through her first inklings of sales enablement based on pain points she was experiencing. Stay tuned for more in this series! They say…

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Technology, Marketing Efficiency, Marketing Performance
automate proposals, RFP automation

Top 13 Tools to Automate Proposals

Matt Ellis
Written by Matt Ellis November 2, 2018

Tools that automate proposals save organizations countless hours and dollars. Without a tool to automate proposals your organization can miss out on deals. The platforms available today reduce the friction of fulfilling an RFP by providing users with the ability to automate the process, track results, reuse templates, quickly customize a proposal, and collaborate within…

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Technology, Marketing Efficiency, Sales Effectiveness
asset-management-sales-enablement

Rethinking Asset Management’s Approach to Sales

Alessandra Fagone
Written by Alessandra Fagone October 29, 2018

Money Management Institute, the leading voice for global financial services organizations, held its annual conference earlier this month in Dallas, Texas. Attended by scores of financial services professionals from across the country, the conference’s focus was on how the industry can transform the client experience to deliver better outcomes, create competitive differentiation, and propel growth.…

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Asset Management, Sales Enablement
sales excellence

What is Sales Excellence?

Matt Ellis
Written by Matt Ellis October 26, 2018

What is sales excellence? Well, excellence is an amorphous and difficult thing to not only define but also achieve. We could spend years in therapy talking about how to know when you’ve achieved excellence in both your personal and professional life. When will all these feelings of inadequacy and inability to measure up to Bill…

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Technology, Sales Effectiveness
Personalizing the Buyer's Journey in the Medical Device Industry

Personalizing the Buyer’s Journey in the Medical Device Industry

Jess Cody
Written by Jess Cody October 25, 2018

Personalizing the buyer’s journey is essential for both sales and marketing teams in the medical device industry. With a variety of different people reps need to cater to, materials must be created in a way that addresses each of their unique needs. Distributing the same message to all buyers won’t work in a competitive and…

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Life Sciences, Compliance & Regulatory, Content Strategy
Why the Future of Asset Management Is Digital

Why the Future of Asset Management Is Digital

Alessandra Fagone
Written by Alessandra Fagone October 23, 2018

It’s safe to say that 2017 was a banner year for the global asset management industry. A strong bull market sparked massive inflows and tremendous profitability. In North America alone, for example, assets under management increased 13 percent to $37.4 trillion, fueled in large part by a 14 percent surge in the United States. Meanwhile,…

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Asset Management, Technology & Data
Why Invest in Sales Enablement?

Why Invest in Sales Enablement?

David Kriss
Written by David Kriss October 22, 2018

I, like many of us, have been inspired by Simon Sinek’s notion of the Golden Circle and the notion that people don’t buy what you do, they buy WHY you do it.  It is founded on our human condition of following those people that have shared beliefs. I often think about WHY organizations invest in…

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Technology, Sales Enablement
Channel Enablement Definition - What is Channel Enablement?

Channel Enablement Definition – What is Channel Enablement?

Matt Ellis
Written by Matt Ellis October 19, 2018

Channel Enablement Definition A channel enablement definition is: utilizing resources to ensure that channel sellers have all the tools they need to be successful—and that the organization can track the success of their efforts— to increase operational efficiency and improve alignment. What is channel enablement exactly? Channel enablement has emerged as a leading concern for…

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Technology, Marketing Efficiency