Fifty-percent of healthcare and life sciences organizations plan to make event marketing a priority in 2018, based on a recent study conducted by Seismic. This can be correlated to the fact that while digital transformation is upon us, the need to connect on a human level is still necessary in this industry.
We may all be technologically inclined these days, but healthcare organizations will need to pivot their focus in 2018. They will need to mix both digital and traditional marketing in the coming year to deepen the level of engagement with their customers. This is where events will play a crucial role.
Don’t be left behind; be sure to add the following events to your marketing calendar in 2018:
For Medical Device Companies
February 22-23, 2018 │ Phoenix, AZ
In its 11th season, the Sales Training and Development Conference is a must for those in Sales Training, Sales Operations, and Sales Enablement. If the warm Arizona weather in the middle of Winter doesn’t sell you, this event offers high-level panel discussions, insightful case study presentations, and hands-on skills training designed to improve sales training delivery.
Speakers from companies such as Medtronic, Siemens Healthineers, and Johnson & Johnson span the impressive agenda, but the best part? Attendees can choose different tracks to attend with sessions most relevant to them. It’s also a co-located event with the Medical Device Training and Education Conference, therefore it provides a comprehensive, educational event for various specialties in one, convenient location.
April 23-25, 2018 │ San Francisco, CA
Built on a foundation of seven years of informative, relevant content, the Digital Marketing for Medical Devices West conference is attended by marketers representing device organizations of all sizes. The conference is designed to provide attendees with in-depth, tactical presentations that cover the marketing trends impacting the industry today, and in the future.
The unique format allows attendees to leave the conference with an implementation plan and forward-thinking ideology to help organizations shape long-term marketing strategies. There is even a day of the conference solely dedicated to Marketing and Sales collaboration. With plenty of networking opportunities, be sure to check out the 2018 agenda here.
June 18-20, 2018 │ Boston, MA
MedForce is an interactive conference for sales and marketing executives from medical device and diagnostics manufacturers. Like its sister event, PharmaForce, MedForce provides a candid environment for executives to better align sales and marketing to achieve commercial success.
In 2017, impressive leaders spanned the speaker lineup, including executives from companies such as Boston Scientific, GE Healthcare, and Philips, to name a few.
The best part of the conference: Only about 100 industry professionals attend. This means that there are no packed networking opportunities and no crowded tables to fight over in the sessions. With this level of attendance, participants can be fully engaged and make the most of their time at the conference.
The 2018 agenda has yet to be posted—see some of the topics that were discussed last year here.
For Pharmaceutical/Biotechnology Companies
March 28-29, 2018 │ Summit, NJ
The 5th annual Pharma Customer Experience Summit is a unique event, as it’s one of the only events to focus exclusively on the customer experience and the level of engagement brands have with their consumers. The goal is to enable pharma marketing and customer experience professionals to design and execute a seamless experience for patients, payers, and providers.
Some of the session topics include:
- Customer Experience: Create a holistic multichannel approach to engage patients & HCPs
- Patient-Centricity: Create a dynamic patient experience across all touchpoints
- Physician/HCP Engagement: Strategic insight to engage HCPs via emerging channels
- Content Marketing: Engage customers on their terms by providing valuable content
- Context Marketing: Leverage data to target customers and drive strategy
Be sure to check out the full agenda here.
September 26-28, 2018 │ Boston, MA
Now in its 13th year, PharmaForce is the only life sciences event that addresses both marketing and sales strategies to achieve commercial success. With a strong focus on small group discussions and structured networking, attendees will discuss sales force effectiveness and training, multi-channel marketing content, engagement, and brand strategy.
Though many speakers come from the pharmaceutical industry, PharmaForce does an excellent job incorporating other companies in the speaker lineup, including from payers. Their concurrent sessions of 50/50 content target both marketing and sales executives, and the conversations are aimed at aligning marketing and sales promotional efforts to drive customer engagement and drug sales. The event’s call for speakers is now open.
For Health IT Companies
April 4-6, 2018 │ New Orleans, LA
The 5th annual Health IT Marketing and PR conference is a three-day event that focuses exclusively on healthcare B2B marketing. Attendees learn the latest in content marketing, marketing automation, event marketing, media relations, and much more. Plus, there are plenty of opportunities to network with their hundreds of other attendees.
In 2017, session topics focused on value-based marketing, content marketing, physician engagement, and understanding the buyer’s journey. The 2018 sessions are promised to be even more innovative with topics such as marketing analytics, artificial intelligence, and patient marketing. These sessions are geared toward helping organizations market to doctors, practice managers, and hospital executives.
Their speaker lineup is always impressive and the call for speakers is open for 2018.
For Hospitals and Health Systems
April 30 – May 2, 2018 │ Salt Lake City, UT
The Healthcare Marketing and Physician Strategies Summit is the leading conference for senior-level marketing, strategy, physician relations, sales, and business development executives from hospitals, health systems, academic medical centers, integrated networks, and medical groups. In 2017, a record of 800 executives attended.
The 2018 Summit continues a 23-year tradition of identifying important healthcare marketing and physician relationship challenges and tackling them head-on. Some of the key topics include:
- Mastering the data and tools needed for marketing strategies
- Differentiating innovative approaches for advancing digital and mobile strategy
- Identifying new ways for customer engagement and acquisition
For General Healthcare and Life Sciences
September 17-18, 2018 │ San Francisco, CA
At the 2nd Artificial Intelligence Innovation Summit, attendees will learn how the life science and healthcare communities are embracing disruptive technology and deep learning to accelerate the advancement of patient care, drug development, and medical device innovation.
The expert-speaking faculty will:
- Provide insights into the ethical standards of AI in life sciences
- Explore the possibilities of AI, along with the realistic steps to achieve successful AI execution
- Define the regulatory boundaries and limitations
- Review the necessary metrics to measure the success and efficacy of the AI system
- Examine case studies of industry vertical use
Attendees will walk away with a greater understanding of the capabilities of artificial intelligence and how to implement the platforms in their own organization.
November 2018 │ TBA
Modern Healthcare’s annual Strategic Marketing Conference brings together marketing executives, hospital CEOs, and other thought leaders from across the industry for a conversation on the latest trends and best practices in healthcare marketing.
The goal of this conference is to unite thought leaders to share knowledge on marketing and communications strategies. Topics covered include customer experience, data analytics, video and live streaming, content, and ROI, with a focus on attracting millennial patients and looking forward to the future.
The 2018 agenda has yet to be posted—see more general event information here.
December 2018 │ TBA
The Content Marketing for Life Sciences conference brings together attendees from pharmaceutical, biotechnology, and medical device companies with responsibilities in marketing, product/brand, IT, legal/regulatory, and more.
With content marketing becoming increasingly popular in the life sciences industry, the conference’s session topics will include:
- Best practices for various content marketing distribution channels, such as social media, video, and sales force tools
- Best practices for content development within the highly regulated industry
- The power of various related tools, from CRM platforms to programmatic opportunities to increase engagement
- How to develop timely, relevant content that moves customers along their path to purchase
The 2018 agenda has yet to be announced, but check out their most recent event here.