Financial Markets: Shaken Not Stirred

There’s a method to the madness that comes with the holiday season, and this doesn’t just apply to Black Friday shopping. Marketing teams can benefit from creating a strategy for the holidays.

Whether your asset management firm is attempting to reel in more clients before the end of the year or simply nurture existing relationships, here are a few social networking tips you can put into play.

1. Incorporate a theme
As the holiday season quickly approaches, you’ll want to show your celebratory side via social media. This means changing up your Twitter and Facebook themes to incorporate holiday colors and images – think candy canes and reindeer! On your company website or blog, you can do the same to get your visitors in the holiday spirit. Why change it up? Because doing so can show a more personal side of your business that resonates with your customers.

2. Listen to your clients
Another way to make the most of the holiday season is to listen to your customers when they give feedback via social media. Find out what people want to see most from your asset management firm, whether it’s better customer service or overall management. Remember – it’s the season of giving!

3. Get hash tagging
If you’re interested in creating a Twitter campaign, take a few moments to think of a holiday-themed hashtag that can get your followers more engaged. Ask people to share their favorite traditions with something like #HolidayCheer or #HolidayPastimes. This tactic can show that you’re more than just a business – you care about your customers.

4. Spread around the cheer
Don’t forget about those demographics you may be missing on niche social networking sites! Regardless of the type of holiday campaign you’re driving, be sure to touch upon all of the social sites you participate on to maintain your reputation across the board.

5. Show what your company is all about
The holiday season is the perfect time of year to show consumers what makes your asset management firm tick. This can be through Facebook photos of your employees or Instagram pictures of your office Christmas tree.

Have fun with your campaign – don’t make it a stressful endeavor. You and your staff can come together to create a rewarding social media plan and forge lasting connections with your clients.


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