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8 Must-Have Qualities In A Great Sales Team Manager

8 Must-Have Qualities In A Great Sales Team Manager

Will Quigley
Written by Will Quigley July 18, 2014

What makes a sales team manager

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Sales Effectiveness, Sales Enablement
Sales Enablement vs. Content Marketing

Sales Enablement vs. Content Marketing

Alyssa Drury
Written by Alyssa Drury November 20, 2014

“Content marketing” and “sales enablement” are buzz-phrases that are becoming more and more prevalent in the B2B world, but are causing confusion for marketers and businesses alike. What is the difference, and how do they work together?

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Technology, Marketing Performance, Sales Enablement
STEM marketing

The 5 Best Healthcare Marketing Campaigns in 2017

Shauna Leighton
Written by Shauna Leighton December 18, 2017

As 2017 comes to an end, I can’t help but reflect on what a year it’s been. Between legislative uncertainty, updated regulations, and an intense focus on improving patient lives—it’s safe to say that the healthcare and life sciences industry experienced a lot this past year. But regardless of how 2017 unfolded, I want to…

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Life Sciences, Marketing Performance, Trending Topics
The Pros and Cons of Tying Marketing Compensation to Metric Performance

The Pros and Cons of Tying Marketing Compensation to Metric Performance

Alyssa Drury
Written by Alyssa Drury March 3, 2016

Marketing has officially entered its Renaissance Era. Long gone are the days of talking at customers without feedback and tracking metrics that don’t move the needle. Thanks to a recent boom in marketing technology, marketing success can be quantified to show its contribution to revenue goals, helping sales and marketing align more than ever before.…

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Marketing Performance
Seismic healthcare events 2018

10 Healthcare Events You Can’t Miss in 2018

Shauna Leighton
Written by Shauna Leighton January 3, 2018

Fifty-percent of healthcare and life sciences organizations plan to make event marketing a priority in 2018, based on a recent study conducted by Seismic. This can be correlated to the fact that while digital transformation is upon us, the need to connect on a human level is still necessary in this industry. We may all…

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Life Sciences, Trending Topics

5 Lessons on Marketing's Role in Sales Enablement

Alyssa Drury
Written by Alyssa Drury September 29, 2016

One of the major reasons sales enablement is so challenging is due to interdepartmental misalignment and a lack of ownership for enablement initiatives. Marketing plays an integral role in sales enablement, but it is often thought of as a sales responsibility, causing tension between the two departments when marketing starts to get involved in sales activities…

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Marketing Performance, Sales Enablement
business review

Stop Wasting Time: Make the Most of Your Business Reviews

Shauna Leighton
Written by Shauna Leighton November 28, 2017

For many healthcare and life sciences organizations, the end of the month, quarter, or even year, means the dreaded scramble to prepare for business reviews. This is when Marketing and Sales are left with the tedious task of updating their collateral, Sales results, and pipelines. While business needs and compliance requirements make these tasks priority,…

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Life Sciences, Marketing Efficiency, Sales Enablement
Content Personalization

The $30 Trillion Reason Your Content Needs To Be Personalized

Alessandra Fagone
Written by Alessandra Fagone March 19, 2018

As the largest generational wealth transfer takes place right now (to the tune of $30 trillion), a new wave of millennial investors are queued up to adjust, re-invest, and transition their money in the manner that suits them. If that’s not daunting enough, consider the fact that a recent study finds that only 8% of…

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Financial Services, Content Strategy, Sales Enablement
101 Women We Admire in Sales and Marketing

101 Women We Admire in Sales and Marketing

Deirdre Pelrin
Written by Deirdre Pelrin March 8, 2018

Today is International Women’s Day—a day that one of my personal heroes Leslie Knope (heroes can be fictional characters, right?) thinks is the best day of the year. Here’s proof: Image Courtesy of NBC Okay, so Leslie was referring to Galentine’s Day but I’m sure she’d agree that International Women’s Day is equally awesome and important.…

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All Industries, Trending Topics