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Are You Empowering Your Relationship Managers With the Right Technology?

Are You Empowering Your Relationship Managers With the Right Technology?

Alyssa Drury
Written by Alyssa Drury February 20, 2019

In the hyper-competitive world of banking, clients are always demanding greater levels of personalized service. In fact, it’s practically a prerequisite for entrusting institutions to manage their financial affairs and elevate the customer experience. This reality puts intense pressure on your relationship managers, who are not only responsible for helping to deliver that personalization, but…

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Banking, Content Strategy, Marketing Efficiency
How The Forrester Wave™: Sales Enablement Automation Systems, Q4 2016 Benefits Sales Leaders

How The Forrester Wave™: Sales Enablement Automation Systems, Q4 2016 Benefits Sales Leaders

Alyssa Drury
Written by Alyssa Drury December 14, 2016

The Forrester Wave™: Sales Enablement Automation Systems, Q4 2016, Forrester’s first assessment and evaluation of the sales enablement automation (SEA) space, was released last week. The report aims to help sales enablement practitioners navigate their daily challenges and strategic goals to choose the right vendor to empower their teams. But sales enablement vendors don’t just…

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Sales Enablement
You’ve Read The Forrester Wave ™: Sales Enablement Automation Systems, Q4 2016 – Now What?

You’ve Read The Forrester Wave ™: Sales Enablement Automation Systems, Q4 2016 – Now What?

Alyssa Drury
Written by Alyssa Drury December 8, 2016

Sales enablement automation, digital asset management for sales, content automation, sales asset management. Whatever your preferred term for sales enablement is, there’s no doubting its importance to sales productivity and its current relevance in the B2B technology market. Earlier this week, Forrester released The Forrester Wave™: Sales Enablement Automation Systems, Q4 2016, its first assessment…

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Marketing Performance, Sales Enablement

How to Drive Incremental Revenue through Sales Enablement

Alyssa Drury
Written by Alyssa Drury November 1, 2016

What if sales enablement stopped being perceived as a cost center? What if, instead of thinking of it as training, or onboarding, or the resting place for an organization’s broken things, we thought of sales enablement as a strategic investment—a proactive function that actually enables sales to sell more, sell higher and sell faster? According…

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Sales Enablement