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10 Tips for Sales and Marketing Content Alignment

10 Tips for Sales and Marketing Content Alignment

Dan Burtan
Written by Dan Burtan May 24, 2019

When organizations think of sales and marketing alignment, they often focus on demand generation. As content continues to grow as a critical component in successful selling, organizations must now take steps to align around content as well. Because buyers are savvier and more educated, they expect salespeople to present them with content that is relevant…

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Asset Management, Buyer Engagement, Buyer's Journey, Content Analytics
3 Key Metrics for Measuring Sales Enablement Success

3 Key Metrics for Measuring Sales Enablement Success

Dan Burtan
Written by Dan Burtan January 19, 2018

It might be cliché to point out that the buyer experience has changed, but it’s certainly worth revisiting from time to time. Why? Because even though the vast majority of marketers understand that their customer is now looking for custom content, surf social media sites and shop with their mobile phones, far too many haven’t…

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Top 50 Sales Operations Tools

Top 50 Sales Operations Tools

Dan Burtan
Written by Dan Burtan January 19, 2018

As sales organizations become more process driven and scientific, sales operations has taken on a new level of importance. The best sales teams are equipped with the data, tools, and technologies that will take them to the next level and help drive sales success. We have identified 50 sales operations tools and vendors to help your…

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Top 50 Sales Productivity Tools to Increase Sales Effectiveness

Top 50 Sales Productivity Tools to Increase Sales Effectiveness

Dan Burtan
Written by Dan Burtan January 19, 2018

Sales productivity is increasingly important in an industry where sales teams need to respond quickly to the needs of both prospects and customers. Unfortunately, only 30% of a sales rep’s day is dedicated to core selling activities. We have gathered over 50 selling tools to help your sales organization increase productivity and hit sales goals with…

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sales excellence

Top 70 Sales Enablement Tools to Boost Your Business

Dan Burtan
Written by Dan Burtan January 19, 2018

Sales enablement is a powerful tool to increase sales and drive business growth. It helps sales teams deliver the right message at the right time to prospects. When sales people are on message, they convert leads and close opportunities faster. But the selling space is becoming more complex, and it is increasingly difficult to align…

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Top 40 Predictive Analytics Tools

Top 40 Predictive Analytics Tools

Dan Burtan
Written by Dan Burtan January 19, 2018

Predictive analytics are increasingly important to businesses as they become more scientific in their sales processes. Companies are collecting large amounts of data but aren’t always sure how to use this information. Predictive tools allow sales and marketing teams to apply historical data to future events to boost their efficiency, save time and money, and drive…

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5 Things to Consider When Selecting a Sales Enablement Technology

5 Things to Consider When Selecting a Sales Enablement Technology

Dan Burtan
Written by Dan Burtan January 19, 2018

Sales enablement has caught on like wildfire. And considering 55% of top-performing companies are investing in sales enablement (Forbes), it’s no surprise that technology vendors are flooding to the marketplace to claim a piece of the pie. But with so many different companies promising to alleviate your sales productivity woes, how do you know what…

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