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Shifting How Salespeople Serve Buyers: A Look Back at Past Seismic Shift Events

Shifting How Salespeople Serve Buyers: A Look Back at Past Seismic Shift Events

Daniel Rodriguez
Written by Daniel Rodriguez September 21, 2016

Next month, Seismic will host Seismic Shift 2016, our third annual customer conference geared towards customer appreciation, sales enablement best practices, and celebration of another year of success! We’ll be congregating in San Diego for three days of training sessions, panel discussions, and what’s sure to be an exciting keynote presentation from SiriusDecisions’ Research Director…

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Seismic News
Are You Prepared for the B2B Content Personalization Arms Race?

Are You Prepared for the B2B Content Personalization Arms Race?

Daniel Rodriguez
Written by Daniel Rodriguez March 21, 2016

An uprising is occurring among B2B organizations. B2B sales and marketing teams have been building up arsenals of tools necessary for selling effectively and efficiently—such as CRM and marketing automation—in order to address the power shift that has put buyers in the driver’s seat. But as B2B technology continues to evolve every day, the industry…

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Marketing Performance, Sales Enablement
Publish or Perish: CMOs Must Regain Control of the Content Problem

Publish or Perish: CMOs Must Regain Control of the Content Problem

Daniel Rodriguez
Written by Daniel Rodriguez February 25, 2016

Content is all the rage in B2B sales and marketing today. It’s been ingrained into our brains that “content is king,” content is “the lifeblood of an organization,” and even recently became “the H2O of marketing.” If content’s importance is so well-known, why are CMOs still struggling to create and support an optimal content strategy?…

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Marketing Performance
Setting the Record Straight on Sales Enablement Solutions

Setting the Record Straight on Sales Enablement Solutions

Daniel Rodriguez
Written by Daniel Rodriguez September 11, 2015

What do you do when another company is sharing misinformation about you on their website? You set the record straight.  My initial reaction to the page below on Docurated’s website, titled Seismic Alternative, wasn’t angry. I actually cracked a wry smile and tipped my “grey hat” of marketing tactics to them. My intention here is…

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Marketing Performance, Sales Enablement, Seismic News
How Do You Define A Growth CMO?

How Do You Define A Growth CMO?

Daniel Rodriguez
Written by Daniel Rodriguez June 3, 2015

I attended VentureBeat’s GrowthBeat Summit in Boston yesterday, an event for marketing leadership across various industries to share best practices and learn about new trends in technology adoption. In one of the roundtable discussions, an intriguing question was posed to the breakout group of 15 or so heads of marketing: What is the definition of…

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Marketing Performance
Why Enterprise B2B Sales Is Stuck In The 80’s

Why Enterprise B2B Sales Is Stuck In The 80’s

Daniel Rodriguez
Written by Daniel Rodriguez August 22, 2014

Most large companies could learn a thing or two from news organizations. Yes, those behemoth media organizations that read tweets on the air (not all news is good news). Why? Because news organizations are able to disseminate information to fragmented audiences in a personalized way almost instantaneously. As for today

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Sales Enablement