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Why Custom Presentations Give Marketers Headaches

Why Custom Presentations Give Marketers Headaches

Daniel Rodriguez
Written by Daniel Rodriguez June 27, 2013

CMI published a fantastic blog post today detailing the content creation process that Patti Ernst, the Channel Marketing Director at financial management company Invesco, leads with her marketing team.  Working in the highly regulated asset management industry, Ernst sits at the intersection of sales, marketing and compliance.  Her single biggest challenge is creating content in a timely manner. 

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Marketing Performance, Sales Enablement