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The Sales Enablement Chronicles: Insights from the Inside (Q+A Interview, Part 1)

The Sales Enablement Chronicles: Insights from the Inside (Q+A Interview, Part 1)

Jess Cody
Written by Jess Cody May 1, 2019

Interviews with sales enablement industry leaders, sharing best practices, strategies, and words of wisdom. For the first post in The Sales Enablement Chronicles: Insight from the Inside series I interviewed Mark Siciliano, Vice President of Sales Productivity & Strategy at Demandbase. Mark has held a variety of positions at Oracle, Marketo, and now Demandbase. He…

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Asset Management, Sales Enablement
7 Sales Enablement Training Opportunities / Events You Won’t Want to Miss

7 Sales Enablement Training Opportunities / Events You Won’t Want to Miss

Jess Cody
Written by Jess Cody March 29, 2019

Sales enablement is a popular topic this year and rightfully so. Organizations that have implemented a sales enablement solution have seen a 350% increase in content usage, 275% boost in conversions and 65% more revenue generated by new reps. Sales enablement also solves major sales and marketing challenges around content creation, marketing and sales alignment,…

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Asset Management, Events, Sales Enablement
Personalizing the Buyer's Journey in the Medical Device Industry

Personalizing the Buyer’s Journey in the Medical Device Industry

Jess Cody
Written by Jess Cody October 25, 2018

Personalizing the buyer’s journey is essential for both sales and marketing teams in the medical device industry. With a variety of different people reps need to cater to, materials must be created in a way that addresses each of their unique needs. Distributing the same message to all buyers won’t work in a competitive and…

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Compliance & Regulatory, Content Strategy, Life Sciences
The Cost of Noncompliance to Medical Device Sales & Marketing Teams

The Cost of Noncompliance to Medical Device Sales & Marketing Teams

Jess Cody
Written by Jess Cody September 14, 2018

$1.15 million, $20 million, $100 million. These are all costs associated with fines and fees that medical device companies incur for noncompliance. Here’s another stat. According to data by KPMG, the medical device industry’s global annual sales is forecast to rise to almost $800 billion by 2030. $800 billion. This shows that the medical device…

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Compliance & Regulatory, Life Sciences, Sales Enablement
Buying a Sales Enablement Platform in the Medical Device Industry

Buying a Sales Enablement Platform in the Medical Device Industry

Jess Cody
Written by Jess Cody August 30, 2018

Sales and marketing teams in the medical device industry are under continuous pressure to adapt to increased competition and a more demanding customer base. Overcoming these obstacles and excelling as an industry leader is not an easy feat—so it’s critical for medical device companies to prioritize digital transformation to set themselves apart. A sales enablement…

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Life Sciences, Marketing Efficiency, Sales Effectiveness, Sales Enablement
Why Sales Enablement Matters in the Medical Device Industry

Why Sales Enablement Matters in the Medical Device Industry

Jess Cody
Written by Jess Cody July 31, 2018

According to Aberdeen, organizations with a sales enablement solution experience a 13.7% annual increase in deal size. That’s a pretty impressive stat, but what exactly is sales enablement? Well, it depends on who you ask. Sales enablement can mean many different things, but at its core is a way to improve sales performance and productivity.…

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Life Sciences, Sales Effectiveness, Sales Enablement