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We Sorted Through All Those Vendor Grids so That You Don’t Have To

We Sorted Through All Those Vendor Grids so That You Don’t Have To

Jason Fidler
Written by Jason Fidler October 1, 2019

I’ll admit it: We as a marketing and sales technology community (now 7,000 strong!) haven’t historically done the greatest job articulating exactly what it is everyone does. There are old, well known terms that seemingly everyone uses (“pipeline generation!” “sales and marketing alignment!”). At the same time, there are newer terms which seemingly everyone is…

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Sales Enablement, Seismic News
wealth-management-conference

Three Takeaways from the GFMI Digital Transformation in Wealth Management Conference

Jason Fidler
Written by Jason Fidler February 16, 2018

Last week at the GFMI (Global Financial Markets Intelligence) Digital Transformation in Wealth Management conference in New York City, digital transformation, marketing, and innovation leaders from wealth management firms across the country gathered to discuss the current state of technology and marketing at their respective firms. Attendees represented firms ranging from some of the largest…

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Trending Topics, Wealth Management
Asset-management-marketing

Three Asset Management Marketing Trends to Watch in 2018

Jason Fidler
Written by Jason Fidler January 31, 2018

Asset management has undergone a long period of disruption since the financial crisis ten years ago, but according to a recent report from PricewaterhouseCoopers, we’ve only begun to scratch the surface of the industry’s reinvention. PwC’s exhaustive study found that there will be far fewer firms managing far more assets in only five or ten…

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Asset Management, Seismic News, Trending Topics
A Seismic Perspective: 5 Questions for Senior Software Engineer Darwin Martin

A Seismic Perspective: 5 Questions for Senior Software Engineer Darwin Martin

Jason Fidler
Written by Jason Fidler October 3, 2016

Presumably, the football field is not the first place that comes to mind when making a list of “places where software engineers learn their craft.” Not so for Darwin Martin, one of Seismic’s newest software engineers. Darwin played Division 1 college football at Arizona State University as a defensive lineman, wreaking havoc on opponents’ offenses…

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Seismic News
Sales Enablement Problems and Solutions [Infographic]

Sales Enablement Problems and Solutions [Infographic]

Jason Fidler
Written by Jason Fidler January 29, 2016

The brand new infographic below, based on the answers given by more than 100 sales and marketing professionals who have participated in our Sales Enablement Grader, show some interesting trends, including: The number one problem that has pressured companies to improve their sales enablement is too many deals getting stuck in the sales process, with…

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Sales Enablement