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Why being a CMO is better than being a CEO

Why being a CMO is better than being a CEO

John Raguin
Written by John Raguin April 11, 2019

I always find it amusing when I read about the gloom-and-doom over the Chief Marketing Officer role being the “most precarious position in the C-suite.” The struggles behind how to attribute credit to marketing, high rates of turnover in the position, and difficulty creating proper expectations lead to the belief that being a CMO is a shaky ground to stand…

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Buyer Engagement, Buyer's Journey, Content Analytics
Three Proven Ways to Increase the Value of Your Sales Content

Three Proven Ways to Increase the Value of Your Sales Content

John Raguin
Written by John Raguin March 26, 2018

This article was originally published on Smart Selling Tools Blog.  If you’re a reader of Smart Selling Tools, chances are you understand the inherent value in equipping sellers with the materials they need to engage buyers.  But what is that value, exactly? We at Seismic recently partnered with research firm Demand Metric to find out…

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Asset Management, Content Strategy, Marketing Performance, Sales Effectiveness