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Patient Lives are Paramount – Avoid These 3 Content Oversights to Mitigate Misinformation

Patient Lives are Paramount – Avoid These 3 Content Oversights to Mitigate Misinformation

Kaitlyn Merola
Written by Kaitlyn Merola February 8, 2017

Companies in the life sciences space have a price to pay when caught improperly or illegally promoting a drug or device. Depending on the offense, that price can range anywhere from an FDA-issued warning letter to settlements upwards of tens of millions of dollars. An FDA-issued warning letter can incur costs associated with process overhaul,…

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Life Sciences
Three Major Struggles of the Modern Marketer

Three Major Struggles of the Modern Marketer

Kaitlyn Merola
Written by Kaitlyn Merola May 26, 2015

As part of the Seismic team who attended the SiriusDecisions Summit in Nashville a couple of weeks ago, I was fortunate to attend many  case study sessions that ultimately helped to enhance our marketing practices at Seismic. Looking back on the event now, one session that stood out in my mind was presented by Eric…

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Marketing Performance
3 Ways Marketers Gather and Utilize Data

3 Ways Marketers Gather and Utilize Data

Kaitlyn Merola
Written by Kaitlyn Merola March 24, 2015

I was recently reading an insightful excerpt on LinkedIn from Justin Gray, CEO of LeadMD, about the importance of marketing buyer personas. Using buyer personas to segment a group of prospects based on demographic information, geographic location, company characteristics, behavioral data, etc. is a proven method of increasing prospect engagement. The ability to personalize marketing…

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Marketing Performance