Author

Sort By: (Newest to Oldest)
sales enablement plan

A Cheat Sheet for Your Sales Enablement Plan

Matt Ellis
Written by Matt Ellis August 2, 2018

Enacting a successful sales enablement strategy requires a thoughtful sales enablement plan. The sales enablement plan needs to be built on a solid understanding of the strategy as a whole. Because when a  plan is successful an organization sees many benefits. Organizations with a sales enablement platform experience: 350% increase in content usage, 275% boost…

Read More
Sales Effectiveness, Sales Enablement, Technology
sales kpis

The 3 Most Popular Sales KPIs

Matt Ellis
Written by Matt Ellis July 20, 2018

Nobody likes to be told how to do their job. Even worse is being told how you should be measuring your performance. In fact, if you were to do those things to me I would immediately move your email to my junk folder and mark you as spam! I don’t have time for negativity or…

Read More
Life Sciences
sales enablement definition sales enablement best practices

Sales Enablement Definition and Best Practices

Matt Ellis
Written by Matt Ellis July 12, 2018

If there was any doubt that sales enablement is one of the fastest growing sectors of the sales and marketing world then this statistic I’m about to present will put all those doubts to rest. Hubspot has found that organizations are spending $66 billion on sales enablement and training annually. If you’re an infrequent visitor…

Read More
Sales Enablement
marketing-enablement

A No Nonsense Blog About Marketing Enablement

Matt Ellis
Written by Matt Ellis April 27, 2018

Alright listen up. It’s time to get real. We’re getting down to business here. This is a no-nonsense blog. We’re talking marketing enablement and strictly marketing enablement. If you start talking about anything else you’re outta here! Let’s keep it clean and marketing enablement-focused. No horsing around, no roughhousing, and absolutely no monkey business whatsoever.…

Read More
Asset Management, Marketing Efficiency, Marketing Performance
Q&A-Marketing-Enablement

Marketing Enablement Q&A Series: A Sales Enablement Perspective

Matt Ellis
Written by Matt Ellis April 9, 2018

Matt Cohen is Seismic’s Sales Enablement Manager. He is responsible for ensuring that we follow sales enablement best practices and both our Sales and Marketing teams operate efficiently. We spoke with Matt for our Marketing Enablement blog series. What does marketing enablement mean to you? It’s difficult to define marketing enablement without connecting it to…

Read More
Asset Management, Marketing Efficiency, Sales Enablement
Sales-Enablement-Implementation-Process

The Stages of Purchasing and Implementing a Sales Enablement Solution

Matt Ellis
Written by Matt Ellis March 29, 2018

The decision to purchase and implement a sales enablement platform is not one that should be made lightly. It’s not like you’re buying gum here, you can’t just waltz in and select whatever catches your fancy at that particular moment. Unless you’re the kind of person with very exacting gum standards, then that analogy kind…

Read More
Asset Management, Sales Effectiveness, Sales Enablement