Author

Sort By: (Newest to Oldest)
sales and marketing enablement solution

Improving Sales Efficiency by Enabling Adaptability

Matt Cohen
Written by Matt Cohen August 23, 2018

We live in a world that is more complex and interdependent than ever before. We often see this complexity in the form of continuous market disruption, primarily caused by exponential technological innovation. No leader can individually address this complexity, so the old model of centralized command and control doesn’t cut it, but they can create organizations…

Read More
Sales Effectiveness, Sales Enablement, Technology
sales enablement

The New Sales Enablement

Matt Cohen
Written by Matt Cohen May 15, 2018

While you can trace the roots to the dawn of the digital age in the 1970’s, the term sales enablement was born in 2008. Forrester researched the topic and defined it as a “strategic, ongoing process that equips all client-facing employees with the ability to consistently and systematically have a valuable conversation with the right…

Read More
Sales Effectiveness, Sales Enablement, Technology