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How to Stop Sales Procrastination and Hit Revenue Goals

How to Stop Sales Procrastination and Hit Revenue Goals

Seismic
Written by Seismic November 9, 2017

Do you ever find yourself putting off some of the simplest tasks? Do you feel like you are spending more time avoiding an assignment instead of just sitting down and simply doing it? Are you letting yourself get distracted by office gossip, social media, and holiday parties? If any of these sound familiar, you may…

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3 Ways to Get Ahead With Sales Enablement

3 Ways to Get Ahead With Sales Enablement

Seismic
Written by Seismic November 6, 2017

As a modern-day sales rep, there’s a good chance you hear the term “sales enablement” on a regular basis. You may even use it yourself. But what exactly is sales enablement? Do we really know what it means? And why the industry-wide ambiguity? For one, there’s no central definition for this relatively new concept. If…

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3 Reasons Sales Training Fails

3 Reasons Sales Training Fails

Seismic
Written by Seismic November 3, 2017

This is an interesting topic as it is not a new problem. In my 25+ years in this industry, the translation of training to competency seems to be allusive. A popular statistic states 50% of learning content is not retained past five weeks, and within 90 days, 84% of what was initially learned is lost.…

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5 Metrics Sales Managers Can Use to Optimize their Teams

5 Metrics Sales Managers Can Use to Optimize their Teams

Seismic
Written by Seismic November 1, 2017

The lone-wolf sales person is a thing of the past. Today’s modern sales organizations are built on team-selling and repeatable best practices. Best practices can take the form of elements like marketing content to engage prospects, sales coaching to overcome objections, and subject matter expertise to shape a vision. These sales approaches can be flexible…

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3 Things Sellers Need to Improve the Buyer Experience

3 Things Sellers Need to Improve the Buyer Experience

Seismic
Written by Seismic October 31, 2017

The buyer experience. It’s a current phenomenon buzzing around the B2B space these days, and to stay competitive, your sellers (and marketers) need to deliver the best in order to stay ahead of the rest. But when you’re thinking about how to improve the buyer experience, are you thinking about how you can achieve that…

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Sales Enablement for Sales Leaders and Sales Managers

Sales Enablement for Sales Leaders and Sales Managers

Seismic
Written by Seismic October 25, 2017

The effectiveness of sales leaders and sales managers can have a big impact on the bottom line of an organization. No matter how many talented sales reps you hire, the leadership and coaching that you offer them has a huge influence on their ultimate ability to drive revenue. But what roles do leadership and management…

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5 Reasons Why Marketing Needs Sales Enablement

5 Reasons Why Marketing Needs Sales Enablement

Seismic
Written by Seismic October 16, 2017

Marketing is a coin toss, and there is no way to tell which way the coin will flip. You could send one thousand people a marketing email and maybe get a dozen people to click through. Or you could select a group of highly qualified prospects to reach out to and hear back from every…

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The Mystery of the Content Marketing Black Hole

The Mystery of the Content Marketing Black Hole

Seismic
Written by Seismic October 13, 2017

Spread throughout sales and marketing departments across the universe is a strange phenomenon. Great, dense content — sales assets filled with incredible resources — disappear regularly after briefly burning bright. These marketing resources were built with the intent to be used. But instead they vanish, never to be seen again. Where does the content matter…

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5 Ways Sales Technology Improves Rep Performance

5 Ways Sales Technology Improves Rep Performance

Seismic
Written by Seismic October 9, 2017

The B2B purchase process is constantly evolving, with increasing complexity in the purchase process, greater buyer expectations, and shifting funnel dynamics. Sales technology, too, has come a long way in just the last decade. New tooling has disrupted the sales process and changed the way that reps engage and communicate with prospects, customers, and coworkers.…

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5 Things Your Sales Enablement Strategy Needs to Succeed

5 Things Your Sales Enablement Strategy Needs to Succeed

Seismic
Written by Seismic October 6, 2017

Sales Enablement has always been an essential part of sales and marketing orgs, but over the last 3-4 years we’ve seen exponential growth in the Sales Enablement movement (applause). However, as the discipline grows, the level of confusion seems to increase, and the need for clarity has never been greater than it is today. There…

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