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3 Reasons Content Management Improves Sales Enablement

3 Reasons Content Management Improves Sales Enablement

Seismic
Written by Seismic May 19, 2017

On average, sales reps spend up to 30% of their time searching across 7 different systems for the right content. And that’s just when they know what their looking for, imagine how much time they waste on top of that deciding what content to use.  If that’s not enough to convince you on how a…

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Top 5 Benefits of Sales Enablement Technology

Top 5 Benefits of Sales Enablement Technology

Seismic
Written by Seismic April 4, 2017

Sales Enablement Overview Sales enablement is about making the most out of every point of contact with your customers and prospects. It’s a strategic approach to unite stakeholders in sales, marketing, and operations around the common goal of equipping salespeople with the right resources, tools, and processes to sell effectively… And enhancing and supporting it…

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Content with Context and Sales Asset Management

Content with Context and Sales Asset Management

Seismic
Written by Seismic March 31, 2017

In this digital world where all too often content can easily become too much of a good thing, context around your content is everything. This is especially true in sales, where reps are challenged to keep up with shifting market dynamics, product features, competitors, and buyer requirements. To be knowledgeable and audible despite these changing…

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The History of Sales Enablement

The History of Sales Enablement

Seismic
Written by Seismic March 16, 2017

Just a few years ago, Sales Enablement was a term used only by early-adaptors. Today, Sales Enablement has made its way into the mainstream; top analysts write about it, top companies hire for it… and dozens of software companies claim to BE it. But it’s important to note that Sales Enablement is NOT technology; Sales…

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4 Success Strategies for Sales Leaders

4 Success Strategies for Sales Leaders

Seismic
Written by Seismic March 16, 2017

You see a lot about success strategies for sales reps, but what about sales leaders? The effectiveness of a sales manager can have a big impact on the bottom line for an organization. No matter how many talented sales reps you hire, the sales leadership and coaching that you offer them has a huge influence…

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Sales Enablement as Information Concierge

Sales Enablement as Information Concierge

Seismic
Written by Seismic March 13, 2017

You go into a sales call expecting to walkthrough your product overview and company history with your prospect. That’s how it’s always been done, so shouldn’t you keep doing the same? But today’s buyers are different. They already know more about your product than earlier generations of buyers could ever have. They know relative comparisons…

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Why Sales Enablement Technology is Critical to the Future of Selling

Why Sales Enablement Technology is Critical to the Future of Selling

Seismic
Written by Seismic March 7, 2017

Let’s face it: sales organizations invest in a lot of tools. For all the salespeople out there, think about how many portals and systems you’re expected to log into every day. If you were to tell me a number below 7, I probably wouldn’t believe you! Though it’s easy to feel bogged down by technology,…

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3 Expert Tips to Launch a World-Class Sales Enablement Program

3 Expert Tips to Launch a World-Class Sales Enablement Program

Seismic
Written by Seismic March 3, 2017

With 79% of sellers missing quota each year, many sales and marketing teams are clamoring for ways to boost seller effectiveness and improve customer engagement. That’s why Sales Enablement is such a hot topic of late – because companies are learning how critical it is to equip sellers with the resources to hit every customer…

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7 Reasons You Are Losing Sales Deals

7 Reasons You Are Losing Sales Deals

Seismic
Written by Seismic March 2, 2017

Prospects will look for any little reason to dismiss your product from their consideration. If buyers have an unpleasant interaction with you or your sales team, they are less likely to want to move ahead with your organization. So take a step back and evaluate your sales process. Making one or more of the following…

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sales and marketing enablement solution

How Do I Know When My Team Needs Sales Enablement?

Seismic
Written by Seismic February 23, 2017

Many B2B organizations struggle to formalize and unify sales processes, making it even harder for sales teams to turn prospects into customers.  The solution to that struggle has a name: sales enablement. What is Sales Enablement? Sales Enablement is a strategic approach to unite stakeholders in sales, marketing, and operations around the common goal of…

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