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5 Ways to Improve Your B2B Customer Experience with Sales Enablement Technology

5 Ways to Improve Your B2B Customer Experience with Sales Enablement Technology

Dan Burtan
Written by Dan Burtan September 9, 2019

Customer experience has long been a priority for B2C companies, but it hasn’t been a focus for B2B organizations until more recently. The B2B selling space is evolving, funnel dynamics are shifting, and buyers are becoming better informed. Perhaps the most significant changes are the shift in the balance of power in the B2B purchase…

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Asset Management, Banking, Consulting, Financial Services, Life Sciences, Other Industries, Technology, Telecommunications, Wealth Management, Sales Enablement, Technology & Data
“Competitiveness and passion:” What Makes Seismic VP Nadia Rashid Tick

“Competitiveness and passion:” What Makes Seismic VP Nadia Rashid Tick

Matt Lieberson
Written by Matt Lieberson May 29, 2019

Based on Nadia Rashid’s long life in sales, selling a wide variety of products ranging from oil and gas to marketing technology, you would assume that she was always full of passion for selling. But she actually came into sales, as she puts it, “by accident.” “I didn’t grow up aspiring to be in sales,”…

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Asset Management, Banking, Consulting, Financial Services, Life Sciences, Other Industries, Technology, Telecommunications, Wealth Management, Seismic News
The Sales Enablement Chronicles: Insights from the Inside (Q+A Interview, Part 2)

The Sales Enablement Chronicles: Insights from the Inside (Q+A Interview, Part 2)

Jess Cody
Written by Jess Cody May 28, 2019

In case you missed it, here is part 1 of the Sales Enablement Chronicles interview. For this edition of The Sales Enablement Chronicles: Insights from the Inside, I interviewed John Chinello, Director of Global Sales Enablement at Tealium. John has held a variety of sales enablement positions at RE/MAX, Cars.com, Verve and now Tealium. He…

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Asset Management, Banking, Consulting, Financial Services, Life Sciences, Other Industries, Technology, Telecommunications, Wealth Management
10 Tips for Sales and Marketing Content Alignment

10 Tips for Sales and Marketing Content Alignment

Dan Burtan
Written by Dan Burtan May 24, 2019

When organizations think of sales and marketing alignment, they often focus on demand generation. As content continues to grow as a critical component in successful selling, organizations must now take steps to align around content as well. Because buyers are savvier and more educated, they expect salespeople to present them with content that is relevant…

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Asset Management, Banking, Consulting, Financial Services, Life Sciences, Other Industries, Technology, Telecommunications, Wealth Management, Buyer Engagement, Buyer's Journey, Content Analytics
The Sales Enablement Chronicles: Insights from the Inside (Q+A Interview, Part 1)

The Sales Enablement Chronicles: Insights from the Inside (Q+A Interview, Part 1)

Jess Cody
Written by Jess Cody May 1, 2019

Interviews with sales enablement industry leaders, sharing best practices, strategies, and words of wisdom. For the first post in The Sales Enablement Chronicles: Insight from the Inside series I interviewed Mark Siciliano, Vice President of Sales Productivity & Strategy at Demandbase. Mark has held a variety of positions at Oracle, Marketo, and now Demandbase. He…

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Asset Management, Banking, Consulting, Financial Services, Life Sciences, Other Industries, Technology, Telecommunications, Wealth Management, Sales Enablement
What Game of Thrones' Night King can Teach You About Sales Effectiveness

What Game of Thrones’ Night King can Teach You About Sales Effectiveness

John Rivers
Written by John Rivers April 18, 2019

(Spoilers Ahead – If you are caught up on Season 7, read on!) Game of Thrones season is upon us, and Winter is finally here, and the Night King is proving to be a dominant force to be reckoned with.  But it’s not simply through his mystical powers that he and his Army of the…

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Asset Management, Banking, Consulting, Financial Services, Life Sciences, Other Industries, Technology, Wealth Management, Sales Effectiveness
What can World-class Commercial Organizations learn from March Madness?

What can World-class Commercial Organizations learn from March Madness?

Sarah Raines
Written by Sarah Raines April 2, 2019

Focus. Collaboration. Expertise. Leadership. As March Madness rolls into the Final Four, these are just some of the characteristics we’ve witnessed from the most successful teams this season. But as we scrutinize our brackets, show support for the Cinderella team, or experience that inevitable adrenaline rush as the shot goes in at the buzzer, it’s…

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Asset Management, Banking, Consulting, Financial Services, Life Sciences, Other Industries, Technology, Wealth Management, Sales Effectiveness
What March Madness Taught Me About Sales

What March Madness Taught Me About Sales

Dan Burtan
Written by Dan Burtan March 25, 2019

It’s that time of year again (and by that, I mean it’s time to review my March Madness bracket to see what went wrong). As the buying cycle progresses, many organizations find themselves head-to-head with their competition. Sometimes even 3 or 4 companies are competing for the same deal. So, in a world filled with rivalry,…

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Asset Management, Banking, Consulting, Financial Services, Life Sciences, Other Industries, Technology, Wealth Management, Sales Effectiveness
5 Quick Tips for Awesome Sales Battlecards

5 Quick Tips for Awesome Sales Battlecards

Guest Blogger
Written by Guest Blogger March 6, 2019

This post was written by Lauren Kersanske, Senior Marketing Manager at Crayon. Prior to Crayon, she was the Senior Demand Generation Manager at Cybereason, where she built and led digital strategy across the team including campaigns, lead nurturing, conversion optimization, ABM, and more. Previously, she was the Marketing Director at Hexadite, a cybersecurity startup acquired…

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