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Uplevel Your Tech Stack in 2020 with Sales Enablement

Uplevel Your Tech Stack in 2020 with Sales Enablement

Jeannine Croteau
Written by Jeannine Croteau November 25, 2019

Are you seeing 20/20 when it comes to aligning your sales and marketing teams in the new year? Whether you’re just beginning your sales enablement journey or looking for a new partner to help tackle your sizable goals, the first step is to identify and address the biggest sales and marketing challenges you and your…

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All, Digital transformation, Sales Effectiveness, Sales Enablement
9 Tips for Connecting with Buyers and Closing Deals Faster in the Modern Sales Cycle

9 Tips for Connecting with Buyers and Closing Deals Faster in the Modern Sales Cycle

Dan Burtan
Written by Dan Burtan November 21, 2019

Today’s sales and marketing teams are operating in the age of the customer. To be successful, these teams must focus their strategies and actions on the buyers’ problems and opportunities. Marketers are tasked with generating high-quality leads for the sales team. While marketing looks to improve the lead conversion process, sales looks to accelerate the…

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, Buyer Engagement, Buyer's Journey, Compliance & Regulatory
Seismic and Percolate: Delivering Content with Purpose

Seismic and Percolate: Delivering Content with Purpose

Doug Winter
Written by Doug Winter November 5, 2019

Delivering personalized, compelling content at every customer touchpoint has become essential. 85% of sales and marketers now agree that buyers will actively dismiss their marketing and sales efforts if they don’t receive tailored content. When also considering the fact that the buyer’s journey is more complex than ever before, the challenge before sellers and marketers…

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, Content Strategy, Sales Enablement, Seismic News
5 Reasons Why You Should Attend Seismic Shift 2019

5 Reasons Why You Should Attend Seismic Shift 2019

Kevin Chew
Written by Kevin Chew October 22, 2019

The enablement event of the year   As the industry’s leading sales and marketing enablement platform, Seismic allows organizations to transform the way their sales and marketing departments work together.   This year’s edition of Seismic Shift is shaping up to be the biggest and best yet taking place November 5 – 7 and features hands-on training workshops,…

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All, Events, Seismic News
The Sales Enablement Chronicles: Insights from the Inside (Q+A Interview Part 3)

The Sales Enablement Chronicles: Insights from the Inside (Q+A Interview Part 3)

Jeannine Croteau
Written by Jeannine Croteau October 15, 2019

Interviews with sales enablement industry leaders, sharing best practices, strategies, and words of wisdom. In case you missed it, here are part 1 and part 2 of the Sales Enablement Chronicles interview series. For this edition of The Sales Enablement Chronicles: Insights from the Inside, I interviewed Lindsay Lemieux, Senior Manager, Sales Training at Seismic.…

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All, Sales Enablement, Technology & Data, Technology Stack
How to Improve Sales Productivity: 7 Helpful Hints

How to Improve Sales Productivity: 7 Helpful Hints

Dan Burtan
Written by Dan Burtan May 15, 2015

Sales productivity is the #1 challenge for almost 65% of B2B organizations, according to research from The Bridge Group. Therefore, optimizing sales productivity should be one of the most important aspects for a business to focus on – the efficiency, effectiveness, and productivity of the salesforce has a direct and significant impact on revenue. What is…

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All, Asset Management, Banking, Consulting, Financial Services, Life Sciences, Manufacturing, Other Industries, Technology, Sales Enablement, Sales Productivity