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Are you seeing 20/20 when it comes to aligning your sales and marketing teams in the new year? Whether you’re just beginning your sales enablement journey or looking for a new partner to help tackle your sizable goals, the first step is to identify and address the biggest sales and marketing challenges you and your…

Today’s sales and marketing teams are operating in the age of the customer. To be successful, these teams must focus their strategies and actions on the buyers’ problems and opportunities. Marketers are tasked with generating high-quality leads for the sales team. While marketing looks to improve the lead conversion process, sales looks to accelerate the…

Delivering personalized, compelling content at every customer touchpoint has become essential. 85% of sales and marketers now agree that buyers will actively dismiss their marketing and sales efforts if they don’t receive tailored content. When also considering the fact that the buyer’s journey is more complex than ever before, the challenge before sellers and marketers…

The enablement event of the year   As the industry’s leading sales and marketing enablement platform, Seismic allows organizations to transform the way their sales and marketing departments work together.   This year’s edition of Seismic Shift is shaping up to be the biggest and best yet taking place November 5 – 7 and features hands-on training workshops,…

Interviews with sales enablement industry leaders, sharing best practices, strategies, and words of wisdom. In case you missed it, here are part 1 and part 2 of the Sales Enablement Chronicles interview series. For this edition of The Sales Enablement Chronicles: Insights from the Inside, I interviewed Lindsay Lemieux, Senior Manager, Sales Training at Seismic.…

People and companies who have been through rapid company growth all have lessons and advice to share. Foreshock is telling those stories.

Ask yourself – do you want to be a good sales rep or do you want to be a great sales rep? Organizations need sales reps – they are critical to the success of the business. And in today’s competitive business environment, sales organizations are increasingly chasing more aggressive goals with greater pressure to overachieve.…

Sales productivity is the #1 challenge for almost 65% of B2B organizations, according to research from The Bridge Group. Therefore, optimizing sales productivity should be one of the most important aspects for a business to focus on – the efficiency, effectiveness, and productivity of the salesforce has a direct and significant impact on revenue. What is…