Financial Services

A good sales enablement tool will allow you to automate parts of the content creation process so that creating highly personalized decks, presentations, and other collateral becomes a fast and efficient process. Not only that, the right platform will deliver valuable insights back to your team about how that content is being consumed. That, in turn, can be used to guide customer-facing teams about how best to follow up and move the sales process forward.

Today’s sales and marketing teams are operating in the age of the customer. To be successful, these teams must focus their strategies and actions on the buyers’ problems and opportunities. Marketers are tasked with generating high-quality leads for the sales team. While marketing looks to improve the lead conversion process, sales looks to accelerate the…

Delivering personalized, compelling content at every customer touchpoint has become essential. 85% of sales and marketers now agree that buyers will actively dismiss their marketing and sales efforts if they don’t receive tailored content. When also considering the fact that the buyer’s journey is more complex than ever before, the challenge before sellers and marketers…

Your CRM manages your customers and your sales process. Meanwhile the right sales enablement platform will allow you to manage all of the content you need to engage those customers and close deals, right within the CRM.

A CRM is a powerful tool and one that’s critical to the success of any business. But that doesn’t mean that you’ll reap all of the benefits it can provide right out of the box. To get the best results, you need to augment your existing CRM system to increase its overall effectiveness and maximize your return on investment. With so many tools on the market to choose from, you need to be careful to select ones that are going to drive the greatest value. As we’ve seen, enhancing your CRM with a sales enablement tool is a great way to do just that by making your sales reps lives easier so that they can focus their energy where it matters most.

In recent months, global markets have become increasingly volatile. Slowing economic growth, weakening corporate earnings, and an escalating trade war with China are among the many factors conspiring to disrupt the economy and rattle investors. And, while the US economy has been expanding since 2009 — making this the longest period of uninterrupted growth in…

With a tool like Seismic, sorting through all of that content, finding the right components, and pulling it all together is easy. Seismic automates the process for you so that creating custom presentations, pitchbooks, and proposals becomes quick, easy, and efficient. A process that might otherwise take hours, if not days, can suddenly be completed in seconds.

Customer experience has long been a priority for B2C companies, but it hasn’t been a focus for B2B organizations until more recently. The B2B selling space is evolving, funnel dynamics are shifting, and buyers are becoming better informed. Perhaps the most significant changes are the shift in the balance of power in the B2B purchase…

Almost every company struggles with sales productivity, and this problem is only exacerbated by the rising pressure to meet or exceed increasing revenue targets. Organizations are growing their sales teams and chasing more aggressive sales goals, but they aren’t scaling their processes, best practices, and sales tools at the same rate. As a result, productivity…

“Efficiency is doing things right; effectiveness is doing the right things.” – Peter Drucker, father of modern management theory In other words, just because you CAN do something, does that mean you SHOULD? And what SHOULD you be doing anyway? ‘Sales efficiency’ and ‘sales effectiveness’ sound like vague concepts, but they can actually have a…