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Announcing the 2018 Seismic Shift Award Winners and Winner Q&As – Taryn Reed, Quest Diagnostics

Announcing the 2018 Seismic Shift Award Winners and Winner Q&As – Taryn Reed, Quest Diagnostics

Matt Lieberson
Written by Matt Lieberson October 15, 2018

We’re thrilled to announce this year’s Seismic Shift Award winners! Now in its fourth year, the Seismic Shift Awards honor the people who champion the ideals of sales enablement and sales and marketing alignment within their organizations, the teams and programs that have upended the idea of what a sales enablement process should look like…

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Life Sciences, Seismic News
forrester wave sales enablement

Seismic Named a Leader in The Forrester Wave™: Sales Enablement Automation Platforms, Q3 2018

Doug Winter
Written by Doug Winter September 25, 2018

In December 2016, Forrester published The Forrester Wave™: Sales Enablement Automation Systems, Q4 2016. At the time, our company had around 200 enterprise customers and about as many employees. If a prospective customer of ours even had anyone with the words “sales enablement” in their title, more often than not it was one person trying…

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All Industries, Seismic News
The Cost of Noncompliance to Medical Device Sales & Marketing Teams

The Cost of Noncompliance to Medical Device Sales & Marketing Teams

Jess Cody
Written by Jess Cody September 14, 2018

$1.15 million, $20 million, $100 million. These are all costs associated with fines and fees that medical device companies incur for noncompliance. Here’s another stat. According to data by KPMG, the medical device industry’s global annual sales is forecast to rise to almost $800 billion by 2030. $800 billion. This shows that the medical device…

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Life Sciences, Compliance & Regulatory, Sales Enablement
smarter selling

Lessons from the Smarter Selling Campaign – Keys to Being a Better Seller, From the Sellers themselves

Matt Lieberson
Written by Matt Lieberson September 11, 2018

With Seismic’s new, truly personalized platform, the Era of the Smarter Seller is here. Our product is chock full of capabilities focused on making the platform as individualized as possible, such as predictive search, personalized content recommendations, and increased data to best engage buyers. Industry leaders such as Nancy Nardin of Smarter Selling Tools, Steven…

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All Industries, Buyer Engagement, Sales Effectiveness, Sales Enablement
Buying a Sales Enablement Platform in the Medical Device Industry

Buying a Sales Enablement Platform in the Medical Device Industry

Jess Cody
Written by Jess Cody August 30, 2018

Sales and marketing teams in the medical device industry are under continuous pressure to adapt to increased competition and a more demanding customer base. Overcoming these obstacles and excelling as an industry leader is not an easy feat—so it’s critical for medical device companies to prioritize digital transformation to set themselves apart. A sales enablement…

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Life Sciences, Marketing Efficiency, Sales Effectiveness, Sales Enablement
Why Sales Enablement Matters in the Medical Device Industry

Why Sales Enablement Matters in the Medical Device Industry

Jess Cody
Written by Jess Cody July 31, 2018

According to Aberdeen, organizations with a sales enablement solution experience a 13.7% annual increase in deal size. That’s a pretty impressive stat, but what exactly is sales enablement? Well, it depends on who you ask. Sales enablement can mean many different things, but at its core is a way to improve sales performance and productivity.…

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Life Sciences, Sales Effectiveness, Sales Enablement
sales kpis

The 3 Most Popular Sales KPIs

Matt Ellis
Written by Matt Ellis July 20, 2018

Nobody likes to be told how to do their job. Even worse is being told how you should be measuring your performance. In fact, if you were to do those things to me I would immediately move your email to my junk folder and mark you as spam! I don’t have time for negativity or…

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Life Sciences
Seismic Platform’s Compliance with the GDPR

Seismic Platform’s Compliance with the GDPR

Marc Romano
Written by Marc Romano May 21, 2018

Beginning on May 25, companies that collect or process data on European Union citizens will be required to comply with new privacy regulations and protections around that data. The new set of rules, called the General Data Protection Regulation (GDPR), is designed to strengthen protections around personal data and unify the EU under a consolidated…

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All Industries, Compliance & Regulatory, Technology & Data, Trending Topics