Life Sciences

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Marketing-Sales-Team-Alignment

What Bill Belichick Has Taught Me About Alignment

Shauna Leighton
Written by Shauna Leighton January 29, 2018

New England fans may get a little excited (okay, very excited) about our home team—The New England Patriots—but to continuously be a winning team, they must play like a team. Sounds simple, right? If you couldn’t already tell my love for football from previous posts, we’re about to enter the next level of our relationship.…

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Life Sciences, Marketing Efficiency, Marketing Performance
Healthcare-Marketing-KPIs-2018

10 KPIs Every Healthcare Marketer Needs

Shauna Leighton
Written by Shauna Leighton January 22, 2018

Marketing has long been faced with the challenge of measuring their effectiveness. Especially with content. How do you consistently prove value to your organization and your leaders? Are your campaigns even working? What Key Performance Indicators (KPIs) are most effective? How, and with what, do you measure these KPIs? As a content marketer, I understand…

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Life Sciences, Marketing Efficiency, Marketing Performance
Healthcare Marketing Trends 2018

3 Trends Shaping Healthcare Marketing in 2018

Shauna Leighton
Written by Shauna Leighton January 17, 2018

To remain competitive in an ever-evolving industry—healthcare and life sciences organizations will be pivoting their focus in 2018. Especially for Marketing, Sales, IT, and Operations. Seismic recently surveyed 200 healthcare and life sciences leaders in these departments to better understand what top companies’ market approaches will be for the coming year, including the role of…

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Life Sciences, Technology & Data, Trending Topics
business review

Stop Wasting Time: Make the Most of Your Business Reviews

Shauna Leighton
Written by Shauna Leighton November 28, 2017

For many healthcare and life sciences organizations, the end of the month, quarter, or even year, means the dreaded scramble to prepare for business reviews. This is when Marketing and Sales are left with the tedious task of updating their collateral, Sales results, and pipelines. While business needs and compliance requirements make these tasks priority,…

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Life Sciences, Marketing Efficiency, Sales Enablement
chess battle

Make Your Sales Team Weapons in the Field for 2018

Shauna Leighton
Written by Shauna Leighton November 14, 2017

2018 poses many challenges for the healthcare industry, but especially for Marketing and Sales. The new buying mix, and with the industry lacking in technological advancements, many healthcare organizations still struggle with how to best connect with their consumers. When Sales teams aren’t performing optimally, the entire organization can feel it. Not only economically, but…

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Life Sciences, Sales Effectiveness, Sales Enablement
woman typing

5 Tips for a Kick@$$ Content Strategy in 2018

Shauna Leighton
Written by Shauna Leighton November 7, 2017

The industry’s shift to value-based care and the need to improve engagement with consumers have made traditional marketing methods, such as direct mail, print, and broadcast, no longer effective. The shift is underway to content marketing. To properly engage with buyers, you need to modify your marketing tactics with a digital strategy that aligns with…

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Life Sciences, Content Strategy, Marketing Efficiency, Marketing Performance
6 Scary Facts About Inefficient Sales Teams

6 Scary Facts About Inefficient Sales Teams

Shauna Leighton
Written by Shauna Leighton October 31, 2017

It wouldn’t be Halloween without a little scare or trickery—but I can assure you that an inefficient Sales team is no treat for your organization. When Sales teams aren’t performing optimally, the entire organization can feel it. Not only from a monetary perspective, but from a brand integrity and customer experience perspective as well. Here…

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Life Sciences, Sales Effectiveness, Sales Enablement