Life Sciences

(Spoilers Ahead – If you are caught up on Season 7, read on!) Game of Thrones season is upon us, and Winter is finally here, and the Night King is proving to be a dominant force to be reckoned with.  But it’s not simply through his mystical powers that he and his Army of the…

Focus. Collaboration. Expertise. Leadership. As March Madness rolls into the Final Four, these are just some of the characteristics we’ve witnessed from the most successful teams this season. But as we scrutinize our brackets, show support for the Cinderella team, or experience that inevitable adrenaline rush as the shot goes in at the buzzer, it’s…

Sales enablement is a popular topic this year and rightfully so. Organizations that have implemented a sales enablement solution have seen a 350% increase in content usage, 275% boost in conversions and 65% more revenue generated by new reps. Sales enablement also solves major sales and marketing challenges around content creation, marketing and sales alignment,…

It’s that time of year again (and by that, I mean it’s time to review my March Madness bracket to see what went wrong). As the buying cycle progresses, many organizations find themselves head-to-head with their competition. Sometimes even 3 or 4 companies are competing for the same deal. So, in a world filled with rivalry,…

Has anyone ever asked you what three words best describe you? At Seismic, three words that capture us pretty well are innovator, enabler and leader. We know the weight of those words and the expectation that comes with using them, so when we see those qualities in others, we like to tip our hats and…

Download the executive summary to learn how the healthcare industry views sales and marketing enablement and alignment.

Learn what metrics you should be tracking to measure your content’s effectiveness.

Personalizing the buyer’s journey is essential for both sales and marketing teams in the medical device industry. With a variety of different people reps need to cater to, materials must be created in a way that addresses each of their unique needs. Distributing the same message to all buyers won’t work in a competitive and…

We’re thrilled to announce this year’s Seismic Shift Award winners! Now in its fourth year, the Seismic Shift Awards honor the people who champion the ideals of sales enablement and sales and marketing alignment within their organizations, the teams and programs that have upended the idea of what a sales enablement process should look like…

In December 2016, Forrester published The Forrester Wave™: Sales Enablement Automation Systems, Q4 2016. At the time, our company had around 200 enterprise customers and about as many employees. If a prospective customer of ours even had anyone with the words “sales enablement” in their title, more often than not it was one person trying…