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Healthcare-Marketing-KPIs-2018

10 KPIs Every Healthcare Marketer Needs

Shauna Leighton
Written by Shauna Leighton January 22, 2018

Marketing has long been faced with the challenge of measuring their effectiveness. Especially with content. How do you consistently prove value to your organization and your leaders? Are your campaigns even working? What Key Performance Indicators (KPIs) are most effective? How, and with what, do you measure these KPIs? As a content marketer, I understand…

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Life Sciences, Marketing Efficiency, Marketing Performance
101 Women We Admire in Sales and Marketing

101 Women We Admire in Sales and Marketing

Deirdre Pelrin
Written by Deirdre Pelrin March 8, 2018

Today is International Women’s Day—a day that one of my personal heroes Leslie Knope (heroes can be fictional characters, right?) thinks is the best day of the year. Here’s proof: Image Courtesy of NBC Okay, so Leslie was referring to Galentine’s Day but I’m sure she’d agree that International Women’s Day is equally awesome and important.…

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Asset Management, Trending Topics
11 Tips for Staying Relevant with Healthcare Marketing

11 Tips for Staying Relevant with Healthcare Marketing

Shauna Leighton
Written by Shauna Leighton September 19, 2017

In today’s day and age, organizations from all industries must be relevant and provide value as often as possible to better engage with their buyers. But this is especially true for healthcare organizations. While it’s obvious that the healthcare industry is fiercely competitive, what’s not so obvious, is how many healthcare companies still struggle with…

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Life Sciences, Buyer Engagement, Content Strategy, Marketing Performance
8 Digital Transformation Trends to Expect in 2018

8 Digital Transformation Trends to Expect in 2018

Shauna Leighton
Written by Shauna Leighton October 17, 2017

Seventy percent of healthcare companies are looking to digitize their operations in order to facilitate growth, according to a recent survey conducted by SAP and Oxford Economics. With personalized medicine and value-based care on the rise, the healthcare industry is finally recognizing the importance of a digital transformation, yet only 2% have completed a digital…

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Life Sciences, Technology & Data, Trending Topics
Three Proven Ways to Increase the Value of Your Sales Content

Three Proven Ways to Increase the Value of Your Sales Content

John Raguin
Written by John Raguin March 26, 2018

This article was originally published on Smart Selling Tools Blog.  If you’re a reader of Smart Selling Tools, chances are you understand the inherent value in equipping sellers with the materials they need to engage buyers.  But what is that value, exactly? We at Seismic recently partnered with research firm Demand Metric to find out…

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All Industries, Content Strategy, Marketing Performance, Sales Effectiveness
marketing-enablement

A No Nonsense Blog About Marketing Enablement

Matt Ellis
Written by Matt Ellis April 27, 2018

Alright listen up. It’s time to get real. We’re getting down to business here. This is a no-nonsense blog. We’re talking marketing enablement and strictly marketing enablement. If you start talking about anything else you’re outta here! Let’s keep it clean and marketing enablement-focused. No horsing around, no roughhousing, and absolutely no monkey business whatsoever.…

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Asset Management, Marketing Efficiency, Marketing Performance
The Role of Artificial Intelligence in Patient Engagement

The Role of Artificial Intelligence in Patient Engagement

Shauna Leighton
Written by Shauna Leighton May 30, 2017

Artificial intelligence (AI) has continued to make major headlines as part of the life sciences industry’s trifecta of recent technology trends, and it’s not hard to see why. Research published by MarketsandMarkets projected that the healthcare artificial intelligence market is expected to grow from $667.1 million in 2016 to more than $7.9 billion by 2022,…

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Life Sciences