Life Sciences

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smarter selling

Lessons from the Smarter Selling Campaign – Keys to Being a Better Seller, From the Sellers themselves

Matt Lieberson
Written by Matt Lieberson September 11, 2018

With Seismic’s new, truly personalized platform, the Era of the Smarter Seller is here. Our product is chock full of capabilities focused on making the platform as individualized as possible, such as predictive search, personalized content recommendations, and increased data to best engage buyers. Industry leaders such as Nancy Nardin of Smarter Selling Tools, Steven…

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Asset Management, Buyer Engagement, Sales Effectiveness, Sales Enablement
Buying a Sales Enablement Platform in the Medical Device Industry

Buying a Sales Enablement Platform in the Medical Device Industry

Jess Cody
Written by Jess Cody August 30, 2018

Sales and marketing teams in the medical device industry are under continuous pressure to adapt to increased competition and a more demanding customer base. Overcoming these obstacles and excelling as an industry leader is not an easy feat—so it’s critical for medical device companies to prioritize digital transformation to set themselves apart. A sales enablement…

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Life Sciences, Marketing Efficiency, Sales Effectiveness, Sales Enablement
Why Sales Enablement Matters in the Medical Device Industry

Why Sales Enablement Matters in the Medical Device Industry

Jess Cody
Written by Jess Cody July 31, 2018

According to Aberdeen, organizations with a sales enablement solution experience a 13.7% annual increase in deal size. That’s a pretty impressive stat, but what exactly is sales enablement? Well, it depends on who you ask. Sales enablement can mean many different things, but at its core is a way to improve sales performance and productivity.…

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Life Sciences, Sales Effectiveness, Sales Enablement
sales kpis

The 3 Most Popular Sales KPIs

Matt Ellis
Written by Matt Ellis July 20, 2018

Nobody likes to be told how to do their job. Even worse is being told how you should be measuring your performance. In fact, if you were to do those things to me I would immediately move your email to my junk folder and mark you as spam! I don’t have time for negativity or…

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Life Sciences
Seismic Platform’s Compliance with the GDPR

Seismic Platform’s Compliance with the GDPR

Marc Romano
Written by Marc Romano May 21, 2018

Beginning on May 25, companies that collect or process data on European Union citizens will be required to comply with new privacy regulations and protections around that data. The new set of rules, called the General Data Protection Regulation (GDPR), is designed to strengthen protections around personal data and unify the EU under a consolidated…

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Asset Management, Compliance & Regulatory, Technology & Data, Trending Topics
marketing-enablement

A No Nonsense Blog About Marketing Enablement

Matt Ellis
Written by Matt Ellis April 27, 2018

Alright listen up. It’s time to get real. We’re getting down to business here. This is a no-nonsense blog. We’re talking marketing enablement and strictly marketing enablement. If you start talking about anything else you’re outta here! Let’s keep it clean and marketing enablement-focused. No horsing around, no roughhousing, and absolutely no monkey business whatsoever.…

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Asset Management, Marketing Efficiency, Marketing Performance
Q&A-Marketing-Enablement

Marketing Enablement Q&A Series: A Sales Enablement Perspective

Matt Ellis
Written by Matt Ellis April 9, 2018

Matt Cohen is Seismic’s Sales Enablement Manager. He is responsible for ensuring that we follow sales enablement best practices and both our Sales and Marketing teams operate efficiently. We spoke with Matt for our Marketing Enablement blog series. What does marketing enablement mean to you? It’s difficult to define marketing enablement without connecting it to…

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Asset Management, Marketing Efficiency, Sales Enablement