Life Sciences

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Patient Lives are Paramount – Avoid These 3 Content Oversights to Mitigate Misinformation

Patient Lives are Paramount – Avoid These 3 Content Oversights to Mitigate Misinformation

Kaitlyn Merola
Written by Kaitlyn Merola February 8, 2017

Companies in the life sciences space have a price to pay when caught improperly or illegally promoting a drug or device. Depending on the offense, that price can range anywhere from an FDA-issued warning letter to settlements upwards of tens of millions of dollars. An FDA-issued warning letter can incur costs associated with process overhaul,…

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Life Sciences
Sales Enablement in Life Sciences: An Interview, Part 2

Sales Enablement in Life Sciences: An Interview, Part 2

Chris Monaco
Written by Chris Monaco January 24, 2017

Below is part two of my conversation with Dr. Jeff Dutremble, senior director of enterprise sales for life sciences at Seismic, as we continued to discuss his background in healthcare, the role of sales enablement in life sciences and the internal and external factors currently affecting companies within the space. You can check out Part…

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Life Sciences
Sales Enablement in Life Sciences: An Interview

Sales Enablement in Life Sciences: An Interview

Chris Monaco
Written by Chris Monaco January 17, 2017

I recently sat down with Dr. Jeff Dutremble, senior director of enterprise sales for life sciences at Seismic, and took the opportunity to ask him a few questions about his background in healthcare, the role of sales enablement in life sciences and the internal and external factors currently affecting companies within the space. Below is…

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Life Sciences
4 Sessions to Follow at the Content Marketing for Life Sciences Conference

4 Sessions to Follow at the Content Marketing for Life Sciences Conference

Anne Lorenzano
Written by Anne Lorenzano November 30, 2016

This coming Thursday and Friday, ExL will be hosting the 5th Annual Content Marketing for Life Sciences Conference in Philadelphia, PA and Seismic will be in attendance! The event’s program explores best practices for content development within the highly regulated life sciences industry, identifies various content marketing distribution channels and demonstrates how to develop timely,…

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Life Sciences
10 Tweets from FDA's Public Hearing on Off-Label Promotion

10 Tweets from FDA's Public Hearing on Off-Label Promotion

Anne Lorenzano
Written by Anne Lorenzano November 15, 2016

Last week, the FDA held a 2-day public hearing on “Manufacturer Communications Regarding Unapproved Uses of Approved or Cleared Medical Products.” The meeting addressed the longstanding disagreement between the FDA and medical product manufacturers regarding the communication of off-label information. The dispute stems from the fact that physicians are allowed to prescribe a medicine or…

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Life Sciences
Top Takeaways from the 2016 American Medical Device Summit

Top Takeaways from the 2016 American Medical Device Summit

Anne Lorenzano
Written by Anne Lorenzano October 12, 2016

Last week, over 200 regulators, engineers and company executives from across the US attended the 3rd Annual American Medical Device Summit. The event’s program explored the challenges and opportunities in product development, quality management, speed to commercialization and regulatory harmonization. Attendees witnessed first-hand case studies and walked away with strategic insights to streamline processes, reduce…

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Life Sciences
4 Sessions to Follow at The American Medical Device Summit

4 Sessions to Follow at The American Medical Device Summit

Anne Lorenzano
Written by Anne Lorenzano October 4, 2016

  This coming Wednesday and Thursday, Generis will be hosting the 3rd Annual American Medical Device Summit in Chicago, Illinois. The event’s program explores the challenges and opportunities in product development, quality management, speed to commercialization and regulatory harmonization. Attendees can expect first-hand case studies and walk away with strategic insights to streamline processes, reduce…

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Life Sciences