Manufacturing

The future of the manufacturing industry is bright. Industry 4.0 marks an era in which the majority of industrial manufacturers are building upon their existing infrastructure to become “digitally advanced” by 2020, spending over $900 billion on greater connectivity and smarter factories. However, despite these advances, there are still a number of challenges manufacturers need…

Today’s sales and marketing teams are operating in the age of the customer. To be successful, these teams must focus their strategies and actions on the buyers’ problems and opportunities. Marketers are tasked with generating high-quality leads for the sales team. While marketing looks to improve the lead conversion process, sales looks to accelerate the…

Delivering personalized, compelling content at every customer touchpoint has become essential. 85% of sales and marketers now agree that buyers will actively dismiss their marketing and sales efforts if they don’t receive tailored content. When also considering the fact that the buyer’s journey is more complex than ever before, the challenge before sellers and marketers…

Last week, the S&P and Dow suffered their worst losses in over a month, primarily driven by data that showed manufacturing activity had contracted to its lowest point in over 10 years.  And while it is no secret that manufacturing has been facing challenges for some time, it still remains a critically important component of…

Sales productivity is the #1 challenge for almost 65% of B2B organizations, according to research from The Bridge Group. Therefore, optimizing sales productivity should be one of the most important aspects for a business to focus on – the efficiency, effectiveness, and productivity of the salesforce has a direct and significant impact on revenue. What is…