Technology

Enacting a successful sales enablement strategy requires a thoughtful sales enablement plan. The sales enablement plan needs to be built on a solid understanding of the strategy as a whole. Because when a  plan is successful an organization sees many benefits. Organizations with a sales enablement platform experience: 350% increase in content usage, 275% boost…

High tech: it’s so hot right now! Everything you touch nowadays has some sort of technology infused into it. Your refrigerator is smart, your watch is smart, and heck, your books are smart nowadays. High tech companies are everywhere you look and their commitment to improving traditional processes and platforms has naturally led them to…

Nobody likes to be told how to do their job. Even worse is being told how you should be measuring your performance. In fact, if you were to do those things to me I would immediately move your email to my junk folder and mark you as spam! I don’t have time for negativity or…

If it feels like we’ve been talking about account based marketing (ABM) forever at this point, well, it’s because WE HAVE. You have vague memories of your 4th grade teacher going over the concept in class. You and your fellow classmates had confused looks on your faces as you turned to each other and whispered…

Listen, I can tell you about sales enablement and sales & marketing alignment until I’m blue in the face, but that doesn’t mean you’re going to believe me or listen closely. That’s fine, I am but a mere blogger just trying to spread my truths into the Universe, and whoever happens to listen and walk…

Beginning on May 25, companies that collect or process data on European Union citizens will be required to comply with new privacy regulations and protections around that data. The new set of rules, called the General Data Protection Regulation (GDPR), is designed to strengthen protections around personal data and unify the EU under a consolidated…

While you can trace the roots to the dawn of the digital age in the 1970’s, the term sales enablement was born in 2008. Forrester researched the topic and defined it as a “strategic, ongoing process that equips all client-facing employees with the ability to consistently and systematically have a valuable conversation with the right…

Today we announced a definitive agreement to acquire SAVO Group, bringing together two of the major global sales enablement brands. It is a significant chapter in our company’s history and the overall sales enablement market. By bringing SAVO Group and their customer base into the Seismic family, Seismic will have more than 450 employees and…

Alright listen up. It’s time to get real. We’re getting down to business here. This is a no-nonsense blog. We’re talking marketing enablement and strictly marketing enablement. If you start talking about anything else you’re outta here! Let’s keep it clean and marketing enablement-focused. No horsing around, no roughhousing, and absolutely no monkey business whatsoever.…

Matt Cohen is Seismic’s Sales Enablement Manager. He is responsible for ensuring that we follow sales enablement best practices and both our Sales and Marketing teams operate efficiently. We spoke with Matt for our Marketing Enablement blog series. What does marketing enablement mean to you? It’s difficult to define marketing enablement without connecting it to…