Technology

Last week saw the release of The Forrester Wave ™: Sales Enablement Automation Platforms, Q3 2018 report. The report is a comprehensive view of the sales enablement industry and maps out the performance of both organizations and solutions. The report is a great resource for anyone interested in learning more about the current offerings in…

Many of us grew up in a time when sales was considered a numbers game. Make more dials, get more sales, right? Fortunately – or unfortunately, depending on your viewpoint – that is just not true anymore. In the search for increased sales, profitability, and market differentiation, vendors are scrambling to become solution-oriented. This results…

This week hundreds of sales and marketing leaders are headed to London for the 2018 SiriusDecisions Summit Europe to discover the latest insights and technology powering today’s B2B sales and marketing teams. We know with so many sessions to choose from it can be hard to decide which ones to attend. Check out the five…

In December 2016, Forrester published The Forrester Wave™: Sales Enablement Automation Systems, Q4 2016. At the time, our company had around 200 enterprise customers and about as many employees. If a prospective customer of ours even had anyone with the words “sales enablement” in their title, more often than not it was one person trying…

As the late, great George Carlin once said, we’re all just trying to find a place for our stuff. Any enterprise organization is going to run into the problem of having to decide where they’re going to store and manage all their stuff. Most of the time this boils down to content being stored in…

A nightmare scenario for a seller goes something like this: they are engaged with a buyer who has a specific set of pain points and needs, the buyer then requests more information that will prove that the seller’s organizations is uniquely capable of solving their needs, however, when the seller goes to look for content…

Product marketers are often akin to chefs in the kitchen. They’re going from preparing the vegetables, to checking on the boiling water, to searing the meat, to finishing the side dishes, to finally plating the food. Then they start all over again. This is all to say that product marketers are responsible for a lot…

With Seismic’s new, truly personalized platform, the Era of the Smarter Seller is here. Our product is chock full of capabilities focused on making the platform as individualized as possible, such as predictive search, personalized content recommendations, and increased data to best engage buyers. Industry leaders such as Nancy Nardin of Smarter Selling Tools, Steven…

Closing a deal is often as difficult as slaying the Minotaur—you know, the monster of Greek myth who’s half-man, half-bull and lives in a giant maze.  Never met him personally but I’ve heard stories.  People love to gossip. As a seller, you find yourself trapped inside a labyrinth of a sales cycle and at the…

Welcome to the second in a series of blog posts that will explore the questions that surround artificial intelligence and machine learning within the space of sales enablement. We all know there’s an overabundance of hype around these topics. When I joined Seismic to tackle intelligent technologies in 2016, it was important that we didn’t…