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5 Quick Tips for Awesome Sales Battlecards

5 Quick Tips for Awesome Sales Battlecards

Guest Blogger
Written by Guest Blogger March 6, 2019

This post was written by Lauren Kersanske, Senior Marketing Manager at Crayon. Prior to Crayon, she was the Senior Demand Generation Manager at Cybereason, where she built and led digital strategy across the team including campaigns, lead nurturing, conversion optimization, ABM, and more. Previously, she was the Marketing Director at Hexadite, a cybersecurity startup acquired…

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Technology
A Journey from Consulting to Sales Enablement

A Journey from Consulting to Sales Enablement

Seismic
Written by Seismic November 27, 2018

After graduating from The George Washington University with a degree in political science and realizing that I was not going to be the next Karl Rove or David Axelrod, I focused my career search on landing an entry level role in either management consulting or investment banking. I had interned at a few “think tanks”…

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Technology
who owns sales enablement

Who Owns Sales Enablement?

Matt Ellis
Written by Matt Ellis November 20, 2018

Sales enablement has now reached a point in its development that some organizations are starting to build departments strictly geared towards sales enablement, as well as hire people with titles related to sales enablement.  However, many organizations are still in the beginning phases of sales enablement, and there’s one question that is hugely influential on…

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Technology, Marketing Efficiency, Sales Effectiveness, Sales Enablement