Technology

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ready-for-sales-enabement

Are You Ready For Sales Enablement?

Matt Ellis
Written by Matt Ellis February 28, 2018

Listen, I know you already spend most days checking off items on your to-do list. Are the kids going to make it to practice later? Did I pay the electric bill? Is that important project at work still on-schedule? Did I get everything at the grocery store for dinner? Have I contributed enough to society…

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Asset Management, Sales Enablement
Personalizing sales content for better engagement

Sales Content Personalization and Sales Content Automation are Key for 2018

Matt Ellis
Written by Matt Ellis November 9, 2017

It shouldn’t be a surprise as it happens every year—and the earth’s trajectory around the sun has been pretty well established for a few thousand millennia give or take—but the end of the year is right around the corner. As soon as the calendar hits October it seems like everything goes into overdrive and in…

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Technology, Marketing Performance, Sales Enablement
Content Marketers Need Marketing Analytics

Content Marketers Need Marketing Analytics

Matt Ellis
Written by Matt Ellis October 18, 2017

Content marketing is a well-established marketing strategy for generating leads, increasing brand awareness, and establishing an organization as a thought-leader within their industry. By now, most organizations have deployed at least some form of content marketing strategy. These strategies can range from the barest of bare bones to sophisticated efforts that are the result of…

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Technology, Content Strategy, Marketing Performance, Sales Enablement
Does Your Marketing Technology Stack Match Your Buyer's Journey?

Does Your Marketing Technology Stack Match Your Buyer’s Journey?

Matt Ellis
Written by Matt Ellis September 8, 2017

You’ve spent countless hours and dollars (well, the dollars aren’t countless to the finance team) to build the marketing technology stack that perfectly fits your organization’s needs. You researched all the available technologies, how they integrate with one another, and the effort needed to implement new systems. You talked with both Marketing and Sales to…

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Technology, Buyer Engagement, Marketing Performance, Sales Enablement
account based marketing

An Account Based Marketing Framework

Matt Ellis
Written by Matt Ellis March 6, 2017

Account Based Marketing as a strategy is not something that can be undertaken on a whim. It takes a serious level of commitment and strategizing to produce worthwhile results; there are no half-measures when it comes to ABM. But, this strategy is not restricted to particular types of organizations. Any organization can implement Account Based…

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Technology, Marketing Efficiency, Marketing Performance, Sales Effectiveness