Telecommunications

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Overcoming the Telecom Hurdle: Building on a Legacy Through Digital Transformation

Overcoming the Telecom Hurdle: Building on a Legacy Through Digital Transformation

Jonathan Hinz
Written by Jonathan Hinz June 17, 2019

The B2B telecom industry is unique. On one hand, it provides a service that enables the use of one of the business world’s most indispensable commodities – the telephone. As mobile data consumption continues to accelerate YoY, growth of the B2B market is expected to be four times greater than that of the consumer market…

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Telecommunications, Digital transformation
10 Tips for Sales and Marketing Content Alignment

10 Tips for Sales and Marketing Content Alignment

Dan Burtan
Written by Dan Burtan May 24, 2019

When organizations think of sales and marketing alignment, they often focus on demand generation. As content continues to grow as a critical component in successful selling, organizations must now take steps to align around content as well. Because buyers are savvier and more educated, they expect salespeople to present them with content that is relevant…

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All Industries, Buyer Engagement, Buyer's Journey, Content Analytics
Enablement is a real problem. Why isn't it a real word?

Enablement is a real problem. Why isn’t it a real word?

Matt Lieberson
Written by Matt Lieberson May 3, 2019

Did you know that the word ‘enablement’ is not even recognized by Merriam-Webster, keepers of America’s most prominent dictionary? It’s true – search for enablement on the Merriam-Webster site, and you get this collection of lookalike words: And enablement remains sidelined, even while Merriam-Webster added 640 words to their dictionary just last week. More than 7,000 people…

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All Industries, Sales Enablement, Trending Topics
The Sales Enablement Chronicles: Insights from the Inside (Q+A Interview, Part 1)

The Sales Enablement Chronicles: Insights from the Inside (Q+A Interview, Part 1)

Jess Cody
Written by Jess Cody May 1, 2019

Interviews with sales enablement industry leaders, sharing best practices, strategies, and words of wisdom. For the first post in The Sales Enablement Chronicles: Insight from the Inside series I interviewed Mark Siciliano, Vice President of Sales Productivity & Strategy at Demandbase. Mark has held a variety of positions at Oracle, Marketo, and now Demandbase. He…

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All Industries, Sales Enablement
5 Steps for Building a Business Case for Sales Enablement in Telecom

5 Steps for Building a Business Case for Sales Enablement in Telecom

Christina Wood
Written by Christina Wood April 30, 2019

Over the last decade, competition, margin pressures, and the way IT buyers research and invest in new services has fundamentally changed. In order to stay on top, telecom providers need to prioritize the following: Insight and value-oriented sales engagement Agile and collaborative sales and marketing alignment Engagement across the entire buying committee How can brands…

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Telecommunications, Sales Enablement