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Seismic Platform’s Compliance with the GDPR

Seismic Platform’s Compliance with the GDPR

Marc Romano
Written by Marc Romano May 21, 2018

Beginning on May 25, companies that collect or process data on European Union citizens will be required to comply with new privacy regulations and protections around that data. The new set of rules, called the General Data Protection Regulation (GDPR), is designed to strengthen protections around personal data and unify the EU under a consolidated…

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Asset Management, Compliance & Regulatory, Technology & Data, Trending Topics
2-content-management-best-practices

2 Content Management Best Practices

Matt Ellis
Written by Matt Ellis March 15, 2018

Content, content, everywhere, nor any to send to prospects. So goes the Rime of the Ancient Seller, or something like that. It’s not hard to see the parallels between the ill-fated mariner in Samuel Taylor Coleridge’s epic poem and today’s sellers. The mariner, surrounded on all sides by ocean, laments his inability to drink any…

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Asset Management, Content Strategy, Marketing Efficiency, Sales Enablement
Four Sales Content ROI Stats and the Elephant in the Room

Four Sales Content ROI Stats and the Elephant in the Room

Deirdre Pelrin
Written by Deirdre Pelrin March 13, 2018

There’s an uncomfortable truth that we need to talk about as marketers. But before we “go there,” we need to talk a bit about all of the time, effort, and spend that goes into a critical business function: the collateral that sales uses in order to sell. We recently collaborated with Demand Metric on research…

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Asset Management, Content Strategy, Marketing Performance, Sales Enablement
10 Tips for Sales and Marketing Content Alignment

10 Tips for Sales and Marketing Content Alignment

Dan Burtan
Written by Dan Burtan May 24, 2019

When organizations think of sales and marketing alignment, they often focus on demand generation. As content continues to grow as a critical component in successful selling, organizations must now take steps to align around content as well. Because buyers are savvier and more educated, they expect salespeople to present them with content that is relevant…

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All Industries, Buyer Engagement, Buyer's Journey, Content Analytics
Sales-Enablement-Implementation-Process

The Stages of Purchasing and Implementing a Sales Enablement Solution

Matt Ellis
Written by Matt Ellis March 29, 2018

The decision to purchase and implement a sales enablement platform is not one that should be made lightly. It’s not like you’re buying gum here, you can’t just waltz in and select whatever catches your fancy at that particular moment. Unless you’re the kind of person with very exacting gum standards, then that analogy kind…

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Asset Management, Sales Effectiveness, Sales Enablement