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Four Sales Content ROI Stats and the Elephant in the Room

Four Sales Content ROI Stats and the Elephant in the Room

Deirdre Pelrin
Written by Deirdre Pelrin March 13, 2018

There’s an uncomfortable truth that we need to talk about as marketers. But before we “go there,” we need to talk a bit about all of the time, effort, and spend that goes into a critical business function: the collateral that sales uses in order to sell. We recently collaborated with Demand Metric on research…

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Asset Management, Banking, Financial Services, Life Sciences, Other Industries, Technology, Wealth Management, Content Strategy, Marketing Performance, Sales Enablement
Seismic Platform’s Compliance with the GDPR

Seismic Platform’s Compliance with the GDPR

Marc Romano
Written by Marc Romano May 21, 2018

Beginning on May 25, companies that collect or process data on European Union citizens will be required to comply with new privacy regulations and protections around that data. The new set of rules, called the General Data Protection Regulation (GDPR), is designed to strengthen protections around personal data and unify the EU under a consolidated…

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Asset Management, Banking, Financial Services, Life Sciences, Other Industries, Technology, Wealth Management, Compliance & Regulatory, Technology & Data, Trending Topics
Sales Enablement Definition

How Does Your Organization Define Sales Enablement?

Alli Brann
Written by Alli Brann January 11, 2018

Webster’s Dictionary defines sales enablement as… wait a minute, this opening doesn’t work for two reasons: Any writer worth their salt knows this is a cliché opening to any piece of writing Sales enablement isn’t defined in the dictionary At Seismic, we have a pretty good idea of what the phrase means to us, but…

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Asset Management, Banking, Financial Services, Life Sciences, Other Industries, Technology, Wealth Management, Sales Enablement, Trending Topics
2-content-management-best-practices

2 Content Management Best Practices

Matt Ellis
Written by Matt Ellis March 15, 2018

Content, content, everywhere, nor any to send to prospects. So goes the Rime of the Ancient Seller, or something like that. It’s not hard to see the parallels between the ill-fated mariner in Samuel Taylor Coleridge’s epic poem and today’s sellers. The mariner, surrounded on all sides by ocean, laments his inability to drink any…

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Asset Management, Banking, Financial Services, Life Sciences, Other Industries, Technology, Wealth Management, Content Strategy, Marketing Efficiency, Sales Enablement
Seismic and Percolate: Delivering Content with Purpose

Seismic and Percolate: Delivering Content with Purpose

Doug Winter
Written by Doug Winter November 5, 2019

Delivering personalized, compelling content at every customer touchpoint has become essential. 85% of sales and marketers now agree that buyers will actively dismiss their marketing and sales efforts if they don’t receive tailored content. When also considering the fact that the buyer’s journey is more complex than ever before, the challenge before sellers and marketers…

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, Content Strategy, Sales Enablement, Seismic News
sales effectiveness

The Path to Sales Effectiveness

John Rivers
Written by John Rivers September 5, 2018

Closing a deal is often as difficult as slaying the Minotaur—you know, the monster of Greek myth who’s half-man, half-bull and lives in a giant maze.  Never met him personally but I’ve heard stories.  People love to gossip. As a seller, you find yourself trapped inside a labyrinth of a sales cycle and at the…

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Asset Management, Banking, Financial Services, Life Sciences, Other Industries, Technology, Wealth Management, Sales Effectiveness, Sales Enablement
Is Your Content Aligned to How Your Clients Make Decisions?

Is Your Content Aligned to How Your Clients Make Decisions?

Jake Pieruccini
Written by Jake Pieruccini September 12, 2019

With a tool like Seismic, sorting through all of that content, finding the right components, and pulling it all together is easy. Seismic automates the process for you so that creating custom presentations, pitchbooks, and proposals becomes quick, easy, and efficient. A process that might otherwise take hours, if not days, can suddenly be completed in seconds.

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Asset Management, Financial Services, Wealth Management, Advisor Enablement, Buyer Engagement, Buyer's Journey
Sales-Enablement-Implementation-Process

The Stages of Purchasing and Implementing a Sales Enablement Solution

Matt Ellis
Written by Matt Ellis March 29, 2018

The decision to purchase and implement a sales enablement platform is not one that should be made lightly. It’s not like you’re buying gum here, you can’t just waltz in and select whatever catches your fancy at that particular moment. Unless you’re the kind of person with very exacting gum standards, then that analogy kind…

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Asset Management, Banking, Financial Services, Life Sciences, Other Industries, Technology, Wealth Management, Sales Effectiveness, Sales Enablement