Content Strategy

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Two Asset Management Predictions for 2018

Two Asset Management Predictions for 2018

Alessandra Fagone
Written by Alessandra Fagone April 5, 2018

The Summit for Asset Management (TSAM) wrapped up its London roadshow last month, and based on the conversations and sessions in which I participated discussing client reporting and communications, marketing and sales, data management, risk and performance, and more—it’s clear that the asset management industry is evolving rapidly. A recurring set of trends began to…

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Asset Management, Content Strategy, Technology & Data, Trending Topics
Three Proven Ways to Increase the Value of Your Sales Content

Three Proven Ways to Increase the Value of Your Sales Content

John Raguin
Written by John Raguin March 26, 2018

This article was originally published on Smart Selling Tools Blog.  If you’re a reader of Smart Selling Tools, chances are you understand the inherent value in equipping sellers with the materials they need to engage buyers.  But what is that value, exactly? We at Seismic recently partnered with research firm Demand Metric to find out…

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All Industries, Content Strategy, Marketing Performance, Sales Effectiveness
Four Sales Content ROI Stats and the Elephant in the Room

Four Sales Content ROI Stats and the Elephant in the Room

Deirdre Pelrin
Written by Deirdre Pelrin March 13, 2018

There’s an uncomfortable truth that we need to talk about as marketers. But before we “go there,” we need to talk a bit about all of the time, effort, and spend that goes into a critical business function: the collateral that sales uses in order to sell. We recently collaborated with Demand Metric on research…

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All Industries, Content Strategy, Marketing Performance, Sales Enablement
1-Important-Content-ROI-Statistic

1 Shocking Stat About Content ROI and Content Metrics

Matt Ellis
Written by Matt Ellis January 22, 2018

We talk a lot about the importance of measuring the effectiveness of all the content that Marketing creates. It’s necessary to have insights into how those pieces are performing to ensure that resources and time aren’t being wasted. Not only is it important to measure whether Sales is actually using the content, it’s also crucial…

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Other Industries, Content Strategy, Marketing Efficiency
woman typing

5 Tips for a Kick@$$ Content Strategy in 2018

Shauna Leighton
Written by Shauna Leighton November 7, 2017

The industry’s shift to value-based care and the need to improve engagement with consumers have made traditional marketing methods, such as direct mail, print, and broadcast, no longer effective. The shift is underway to content marketing. To properly engage with buyers, you need to modify your marketing tactics with a digital strategy that aligns with…

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Life Sciences, Content Strategy, Marketing Efficiency, Marketing Performance
Content Marketers Need Marketing Analytics

Content Marketers Need Marketing Analytics

Matt Ellis
Written by Matt Ellis October 18, 2017

Content marketing is a well-established marketing strategy for generating leads, increasing brand awareness, and establishing an organization as a thought-leader within their industry. By now, most organizations have deployed at least some form of content marketing strategy. These strategies can range from the barest of bare bones to sophisticated efforts that are the result of…

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Technology, Content Strategy, Marketing Performance, Sales Enablement
11 Tips for Staying Relevant with Healthcare Marketing

11 Tips for Staying Relevant with Healthcare Marketing

Shauna Leighton
Written by Shauna Leighton September 19, 2017

In today’s day and age, organizations from all industries must be relevant and provide value as often as possible to better engage with their buyers. But this is especially true for healthcare organizations. While it’s obvious that the healthcare industry is fiercely competitive, what’s not so obvious, is how many healthcare companies still struggle with…

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Life Sciences, Buyer Engagement, Content Strategy, Marketing Performance