Content Strategy

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10 Tips for Sales and Marketing Content Alignment

10 Tips for Sales and Marketing Content Alignment

Dan Burtan
Written by Dan Burtan May 24, 2019

When organizations think of sales and marketing alignment, they often focus on demand generation. As content continues to grow as a critical component in successful selling, organizations must now take steps to align around content as well. Because buyers are savvier and more educated, they expect salespeople to present them with content that is relevant…

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All Industries, Buyer Engagement, Buyer's Journey, Content Analytics
What is Sales Collateral? Examples of Sales Content for Sales Enablement

What is Sales Collateral? Examples of Sales Content for Sales Enablement

Dan Burtan
Written by Dan Burtan May 16, 2019

The true mark of a working sales enablement strategy is a sales force that constantly maintains meaningful conversations with prospects and customers. It doesn’t matter how many documents the sales enablement team puts out or marketing materials they utilize; The important thing is to provide the sales team with collateral that is relevant and helpful…

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All Industries, Buyer Engagement, Buyer's Journey, Content Strategy
Are You Empowering Your Relationship Managers With the Right Technology?

Are You Empowering Your Relationship Managers With the Right Technology?

Alyssa Drury
Written by Alyssa Drury February 20, 2019

In the hyper-competitive world of banking, clients are always demanding greater levels of personalized service. In fact, it’s practically a prerequisite for entrusting institutions to manage their financial affairs and elevate the customer experience. This reality puts intense pressure on your relationship managers, who are not only responsible for helping to deliver that personalization, but…

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Banking, Content Strategy, Marketing Efficiency
Personalizing the Buyer's Journey in the Medical Device Industry

Personalizing the Buyer’s Journey in the Medical Device Industry

Jess Cody
Written by Jess Cody October 25, 2018

Personalizing the buyer’s journey is essential for both sales and marketing teams in the medical device industry. With a variety of different people reps need to cater to, materials must be created in a way that addresses each of their unique needs. Distributing the same message to all buyers won’t work in a competitive and…

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Life Sciences, Compliance & Regulatory, Content Strategy
sales excellence

3 Ways to Prepare your Organization for Content Automation

Matt Ellis
Written by Matt Ellis September 18, 2018

A nightmare scenario for a seller goes something like this: they are engaged with a buyer who has a specific set of pain points and needs, the buyer then requests more information that will prove that the seller’s organizations is uniquely capable of solving their needs, however, when the seller goes to look for content…

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Other Industries, Content Strategy, Marketing Efficiency, Marketing Performance
product marketing strategy

Product Marketing Strategy is Enhanced by Sales Enablement

Matt Ellis
Written by Matt Ellis September 13, 2018

Product marketers are often akin to chefs in the kitchen. They’re going from preparing the vegetables, to checking on the boiling water, to searing the meat, to finishing the side dishes, to finally plating the food. Then they start all over again. This is all to say that product marketers are responsible for a lot…

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Technology, Content Strategy, Marketing Efficiency, Sales Effectiveness
Two Asset Management Predictions for 2018

Two Asset Management Predictions for 2018

Alessandra Fagone
Written by Alessandra Fagone April 5, 2018

The Summit for Asset Management (TSAM) wrapped up its London roadshow last month, and based on the conversations and sessions in which I participated discussing client reporting and communications, marketing and sales, data management, risk and performance, and more—it’s clear that the asset management industry is evolving rapidly. A recurring set of trends began to…

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Asset Management, Content Strategy, Technology & Data, Trending Topics