Content Strategy

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who owns sales enablement

3 Content Metrics Your Medical Device Organization Should Start Tracking Now

Jess Cody
Written by Jess Cody December 4, 2018

Deals are often made or lost by content. Content marketing is essential to the medical device industry. MD Connect reports that 80% of patients use search engines to look for information on medical conditions and healthcare, meaning that having the right content available is critical. Valuable content educates buyers and provides solutions to their problems,…

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Life Sciences, Content Strategy, Marketing Efficiency
Personalizing the Buyer's Journey in the Medical Device Industry

Personalizing the Buyer’s Journey in the Medical Device Industry

Jess Cody
Written by Jess Cody October 25, 2018

Personalizing the buyer’s journey is essential for both sales and marketing teams in the medical device industry. With a variety of different people reps need to cater to, materials must be created in a way that addresses each of their unique needs. Distributing the same message to all buyers won’t work in a competitive and…

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Life Sciences, Compliance & Regulatory, Content Strategy
sales excellence

3 Ways to Prepare your Organization for Content Automation

Matt Ellis
Written by Matt Ellis September 18, 2018

A nightmare scenario for a seller goes something like this: they are engaged with a buyer who has a specific set of pain points and needs, the buyer then requests more information that will prove that the seller’s organizations is uniquely capable of solving their needs, however, when the seller goes to look for content…

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Other Industries, Content Strategy, Marketing Efficiency, Marketing Performance
product marketing strategy

Product Marketing Strategy is Enhanced by Sales Enablement

Matt Ellis
Written by Matt Ellis September 13, 2018

Product marketers are often akin to chefs in the kitchen. They’re going from preparing the vegetables, to checking on the boiling water, to searing the meat, to finishing the side dishes, to finally plating the food. Then they start all over again. This is all to say that product marketers are responsible for a lot…

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Technology, Content Strategy, Marketing Efficiency, Sales Effectiveness
Are You Empowering Your Relationship Managers With the Right Technology?

Are You Empowering Your Relationship Managers With the Right Technology?

Josh Porter
Written by Josh Porter July 26, 2018

In the hyper-competitive world of banking, clients are always demanding greater levels of personalized service. In fact, it’s practically a prerequisite for entrusting institutions to manage their financial affairs and elevate the customer experience. This reality puts intense pressure on your relationship managers, who are not only responsible for helping to deliver that personalization, but…

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Banking, Content Strategy, Marketing Efficiency
Two Asset Management Predictions for 2018

Two Asset Management Predictions for 2018

Alessandra Fagone
Written by Alessandra Fagone April 5, 2018

The Summit for Asset Management (TSAM) wrapped up its London roadshow last month, and based on the conversations and sessions in which I participated discussing client reporting and communications, marketing and sales, data management, risk and performance, and more—it’s clear that the asset management industry is evolving rapidly. A recurring set of trends began to…

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Asset Management, Content Strategy, Technology & Data, Trending Topics
Three Proven Ways to Increase the Value of Your Sales Content

Three Proven Ways to Increase the Value of Your Sales Content

John Raguin
Written by John Raguin March 26, 2018

This article was originally published on Smart Selling Tools Blog.  If you’re a reader of Smart Selling Tools, chances are you understand the inherent value in equipping sellers with the materials they need to engage buyers.  But what is that value, exactly? We at Seismic recently partnered with research firm Demand Metric to find out…

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All Industries, Content Strategy, Marketing Performance, Sales Effectiveness