Digital transformation

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Competition vs Collaboration - What Drives High-Performing Sales?

Competition vs Collaboration – What Drives High-Performing Sales?

Dan Burtan
Written by Dan Burtan August 13, 2019

Competition is in our nature. We compete against other teams or individuals in sports, we compete with siblings for our parents’ attention, we compete with our peers for the best jobs, we compete with coworkers for a raise or promotion. Sales in particular is known for its dog-eat-dog, quota-oriented nature, which serves to basically position…

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Digital transformation, Sales Effectiveness, Sales Enablement
Legacy to Leader: How Sales Enablement Transforms Buyer-Seller Relationships in Telecoms

Legacy to Leader: How Sales Enablement Transforms Buyer-Seller Relationships in Telecoms

Jonathan Hinz
Written by Jonathan Hinz August 2, 2019

Last month we touched upon some of the current challenges facing sales and marketing teams in the telecom industry, and detailed how some legacy providers have begun to shift their focus from consumer to B2B markets, developing their revenue streams  to retain a foothold in the market. To recap, perhaps the most compelling argument for…

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Telecommunications, Buyer Engagement, Digital transformation, Sales Enablement
Overcoming the Telecom Hurdle: Building on a Legacy Through Digital Transformation

Overcoming the Telecom Hurdle: Building on a Legacy Through Digital Transformation

Jonathan Hinz
Written by Jonathan Hinz June 17, 2019

The B2B telecom industry is unique. On one hand, it provides a service that enables the use of one of the business world’s most indispensable commodities – the telephone. As mobile data consumption continues to accelerate YoY, growth of the B2B market is expected to be four times greater than that of the consumer market…

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Telecommunications, Digital transformation
Sales Enablement Doesn’t Have to be Difficult for Financial Services Firms – Here’s Why and How to Implement

Sales Enablement Doesn’t Have to be Difficult for Financial Services Firms – Here’s Why and How to Implement

Alyssa Drury
Written by Alyssa Drury June 11, 2019

Implementing a sales enablement solution doesn’t have to be hard. The key to ensuring that the process is quick and easy is working with a partner who will guide you along the way and do the heavy lifting. In addition, it is always a good idea to look for a vendor that you can grow with. The most successful firms engage with a partner that has allowed them to start small in terms of capability without limiting their growth trajectory. In doing so, you can futureproof your digital transformation by bringing on technology that will scale along with you.

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Asset Management, Digital transformation
Seismic Named a WealthManagement.com Industry Award Finalist Four Years in a Row

Seismic Named a WealthManagement.com Industry Award Finalist Four Years in a Row

Stephanie Jackman
Written by Stephanie Jackman June 10, 2019

Having the tools to tailor communication and offerings to customers based on their likes, dislikes, and other attributes, like life stage and location, is no longer a nice-to-have, it’s a must-have. This goes for almost any industry, whether B2B or B2C, including wealth management. In the wealth management space, customization has become table stakes as…

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Wealth Management, Digital transformation, Seismic News
Pitch Perfect: How Sales Enablement Can Optimize  Your Bank’s Competitive Differentiation Strategy

Pitch Perfect: How Sales Enablement Can Optimize Your Bank’s Competitive Differentiation Strategy

Shaalin Parekh
Written by Shaalin Parekh June 3, 2019

It’s no secret that B2B banking is becoming increasingly commoditized. These days, small- and medium-sized companies are using far more banks than even just a few years ago: according to Gartner’s 2016 Study: “A New Basis for Competitive Advantage,” 53 percent of companies use four or more financial providers. Meanwhile, Fintech competition is also ramping…

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Banking, Buyer Engagement, Digital transformation, Sales Enablement
Mastering Excellence: The Art of Enablement in Consulting (Part 2)

Mastering Excellence: The Art of Enablement in Consulting (Part 2)

Christina Wood
Written by Christina Wood May 17, 2019

Welcome to Part 2 of Seismic’s blog series, Mastering Excellence: The Art of Enablement in Consulting. Once a month we’ll post new trends, insights, and recommendations on business development and marketing enablement in Consulting. If you missed Part 1, you can catch up here. Today we’re talking: digital transformation.   According to Forrester Principal Analyst,…

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Consulting, Digital transformation, Sales Effectiveness, Sales Enablement