Marketing Efficiency

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marketing-enablement

A No Nonsense Blog About Marketing Enablement

Matt Ellis
Written by Matt Ellis April 27, 2018

Alright listen up. It’s time to get real. We’re getting down to business here. This is a no-nonsense blog. We’re talking marketing enablement and strictly marketing enablement. If you start talking about anything else you’re outta here! Let’s keep it clean and marketing enablement-focused. No horsing around, no roughhousing, and absolutely no monkey business whatsoever.…

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All Industries, Marketing Efficiency, Marketing Performance
Q&A-Marketing-Enablement

Marketing Enablement Q&A Series: A Sales Enablement Perspective

Matt Ellis
Written by Matt Ellis April 9, 2018

Matt Cohen is Seismic’s Sales Enablement Manager. He is responsible for ensuring that we follow sales enablement best practices and both our Sales and Marketing teams operate efficiently. We spoke with Matt for our Marketing Enablement blog series. What does marketing enablement mean to you? It’s difficult to define marketing enablement without connecting it to…

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All Industries, Marketing Efficiency, Sales Enablement
Marketing-Sales-Team-Alignment

What Bill Belichick Has Taught Me About Alignment

Shauna Leighton
Written by Shauna Leighton January 29, 2018

New England fans may get a little excited (okay, very excited) about our home team—The New England Patriots—but to continuously be a winning team, they must play like a team. Sounds simple, right? If you couldn’t already tell my love for football from previous posts, we’re about to enter the next level of our relationship.…

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Life Sciences, Marketing Efficiency, Marketing Performance
1-Important-Content-ROI-Statistic

1 Shocking Stat About Content ROI and Content Metrics

Matt Ellis
Written by Matt Ellis January 22, 2018

We talk a lot about the importance of measuring the effectiveness of all the content that Marketing creates. It’s necessary to have insights into how those pieces are performing to ensure that resources and time aren’t being wasted. Not only is it important to measure whether Sales is actually using the content, it’s also crucial…

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Other Industries, Content Strategy, Marketing Efficiency
Healthcare-Marketing-KPIs-2018

10 KPIs Every Healthcare Marketer Needs

Shauna Leighton
Written by Shauna Leighton January 22, 2018

Marketing has long been faced with the challenge of measuring their effectiveness. Especially with content. How do you consistently prove value to your organization and your leaders? Are your campaigns even working? What Key Performance Indicators (KPIs) are most effective? How, and with what, do you measure these KPIs? As a content marketer, I understand…

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Life Sciences, Marketing Efficiency, Marketing Performance
business review

Stop Wasting Time: Make the Most of Your Business Reviews

Shauna Leighton
Written by Shauna Leighton November 28, 2017

For many healthcare and life sciences organizations, the end of the month, quarter, or even year, means the dreaded scramble to prepare for business reviews. This is when Marketing and Sales are left with the tedious task of updating their collateral, Sales results, and pipelines. While business needs and compliance requirements make these tasks priority,…

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Life Sciences, Marketing Efficiency, Sales Enablement
woman typing

5 Tips for a Kick@$$ Content Strategy in 2018

Shauna Leighton
Written by Shauna Leighton November 7, 2017

The industry’s shift to value-based care and the need to improve engagement with consumers have made traditional marketing methods, such as direct mail, print, and broadcast, no longer effective. The shift is underway to content marketing. To properly engage with buyers, you need to modify your marketing tactics with a digital strategy that aligns with…

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Life Sciences, Content Strategy, Marketing Efficiency, Marketing Performance