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Marketing Performance

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10 Tips for Sales and Marketing Content Alignment

10 Tips for Sales and Marketing Content Alignment

Dan Burtan
Written by Dan Burtan May 24, 2019

When organizations think of sales and marketing alignment, they often focus on demand generation. As content continues to grow as a critical component in successful selling, organizations must now take steps to align around content as well. Because buyers are savvier and more educated, they expect salespeople to present them with content that is relevant…

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Asset Management, Banking, Consulting, Financial Services, Life Sciences, Other Industries, Technology, Telecommunications, Wealth Management, Buyer Engagement, Buyer's Journey, Content Analytics
Sales Enablement Guide

Millennial Makeover: How Financial Companies Are Reinventing Themselves to Attract a New Generation of Top Talent

Alessandra Fagone
Written by Alessandra Fagone October 10, 2018

At Morgan Stanley, things are starting to look decidedly different. Visit any of the multinational investment bank’s offices worldwide, and you’ll find a business-casual-clad workforce toiling away in vast, open plan workspaces that would have been inconceivable a generation ago. As wood-paneled walls get ripped out and replaced with glass partitions, the results are dramatic.…

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Asset Management, Banking, Financial Services, Wealth Management, Marketing Performance, Sales Enablement, Technology & Data
sales excellence

3 Ways to Prepare your Organization for Content Automation

Matt Ellis
Written by Matt Ellis September 18, 2018

A nightmare scenario for a seller goes something like this: they are engaged with a buyer who has a specific set of pain points and needs, the buyer then requests more information that will prove that the seller’s organizations is uniquely capable of solving their needs, however, when the seller goes to look for content…

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Other Industries, Technology, Content Strategy, Marketing Efficiency, Marketing Performance
4 Ways Smart Sales Enablement Solutions Change Marketers Lives

4 Ways Smart Sales Enablement Solutions Change Marketers Lives

Al Bsharah
Written by Al Bsharah August 28, 2018

Welcome to the second in a series of blog posts that will explore the questions that surround artificial intelligence and machine learning within the space of sales enablement. We all know there’s an overabundance of hype around these topics. When I joined Seismic to tackle intelligent technologies in 2016, it was important that we didn’t…

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Technology, Marketing Efficiency, Marketing Performance, Technology & Data
marketing-enablement

A No Nonsense Blog About Marketing Enablement

Matt Ellis
Written by Matt Ellis April 27, 2018

Alright listen up. It’s time to get real. We’re getting down to business here. This is a no-nonsense blog. We’re talking marketing enablement and strictly marketing enablement. If you start talking about anything else you’re outta here! Let’s keep it clean and marketing enablement-focused. No horsing around, no roughhousing, and absolutely no monkey business whatsoever.…

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Asset Management, Banking, Financial Services, Life Sciences, Other Industries, Technology, Wealth Management, Marketing Efficiency, Marketing Performance
Three Proven Ways to Increase the Value of Your Sales Content

Three Proven Ways to Increase the Value of Your Sales Content

John Raguin
Written by John Raguin March 26, 2018

This article was originally published on Smart Selling Tools Blog.  If you’re a reader of Smart Selling Tools, chances are you understand the inherent value in equipping sellers with the materials they need to engage buyers.  But what is that value, exactly? We at Seismic recently partnered with research firm Demand Metric to find out…

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Asset Management, Banking, Consulting, Financial Services, Life Sciences, Other Industries, Technology, Telecommunications, Wealth Management, Content Strategy, Marketing Performance, Sales Effectiveness