Marketing Performance

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The Pros and Cons of Tying Marketing Compensation to Metric Performance

The Pros and Cons of Tying Marketing Compensation to Metric Performance

Alyssa Drury
Written by Alyssa Drury March 3, 2016

Marketing has officially entered its Renaissance Era. Long gone are the days of talking at customers without feedback and tracking metrics that don’t move the needle. Thanks to a recent boom in marketing technology, marketing success can be quantified to show its contribution to revenue goals, helping sales and marketing align more than ever before.…

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Marketing Performance

5 Lessons on Marketing's Role in Sales Enablement

Alyssa Drury
Written by Alyssa Drury September 29, 2016

One of the major reasons sales enablement is so challenging is due to interdepartmental misalignment and a lack of ownership for enablement initiatives. Marketing plays an integral role in sales enablement, but it is often thought of as a sales responsibility, causing tension between the two departments when marketing starts to get involved in sales activities…

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Marketing Performance, Sales Enablement

Salesforce Content: Hero or Headache?

Alyssa Drury
Written by Alyssa Drury January 6, 2015

As customers and prospects get used to an influx of sales introductions and interactions, it’s becoming imperative for sales reps to accompany these with the right collateral. As a leader in the CRM world, Salesforce recognized this need and created Salesforce Content. Let’s shed a light on how it works, what it does right, and what challenges its users may experience.

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Marketing Performance, Sales Enablement, Technology & Data