Marketing Performance

Sort By: (Popularity)

Salesforce Content: Hero or Headache?

Alyssa Drury
Written by Alyssa Drury January 6, 2015

As customers and prospects get used to an influx of sales introductions and interactions, it’s becoming imperative for sales reps to accompany these with the right collateral. As a leader in the CRM world, Salesforce recognized this need and created Salesforce Content. Let’s shed a light on how it works, what it does right, and what challenges its users may experience.

Read More
Marketing Performance, Sales Enablement, Technology & Data
account based marketing

An Account Based Marketing Framework

Matt Ellis
Written by Matt Ellis March 6, 2017

Account Based Marketing as a strategy is not something that can be undertaken on a whim. It takes a serious level of commitment and strategizing to produce worthwhile results; there are no half-measures when it comes to ABM. But, this strategy is not restricted to particular types of organizations. Any organization can implement Account Based…

Read More
Technology, Marketing Efficiency, Marketing Performance, Sales Effectiveness
A Sales Communication Strategy is Inherent to Sales Enablement Best Practices

A Sales Communication Strategy is Inherent to Sales Enablement Best Practices

Matt Ellis
Written by Matt Ellis May 31, 2017

Sales enablement is a holistic approach to improving Sales and Marketing’s alignment by effectively managing content, tracking content utilization & engagement analytics, personalizing content along every stage of the buyer’s journey, and providing both departments with the resources necessary to be as successful as possible. Many different tactics and disciplines are under the sales enablement…

Read More
Marketing Performance, Sales Enablement
11 Tips for Staying Relevant with Healthcare Marketing

11 Tips for Staying Relevant with Healthcare Marketing

Shauna Leighton
Written by Shauna Leighton September 19, 2017

In today’s day and age, organizations from all industries must be relevant and provide value as often as possible to better engage with their buyers. But this is especially true for healthcare organizations. While it’s obvious that the healthcare industry is fiercely competitive, what’s not so obvious, is how many healthcare companies still struggle with…

Read More
Life Sciences, Buyer Engagement, Content Strategy, Marketing Performance
10 Tips for Sales and Marketing Content Alignment

10 Tips for Sales and Marketing Content Alignment

Dan Burtan
Written by Dan Burtan May 24, 2019

When organizations think of sales and marketing alignment, they often focus on demand generation. As content continues to grow as a critical component in successful selling, organizations must now take steps to align around content as well. Because buyers are savvier and more educated, they expect salespeople to present them with content that is relevant…

Read More
Asset Management, Banking, Consulting, Financial Services, Life Sciences, Other Industries, Technology, Telecommunications, Wealth Management, Buyer Engagement, Buyer's Journey, Content Analytics
Three Proven Ways to Increase the Value of Your Sales Content

Three Proven Ways to Increase the Value of Your Sales Content

John Raguin
Written by John Raguin March 26, 2018

This article was originally published on Smart Selling Tools Blog.  If you’re a reader of Smart Selling Tools, chances are you understand the inherent value in equipping sellers with the materials they need to engage buyers.  But what is that value, exactly? We at Seismic recently partnered with research firm Demand Metric to find out…

Read More
Asset Management, Banking, Consulting, Financial Services, Life Sciences, Other Industries, Technology, Telecommunications, Wealth Management, Content Strategy, Marketing Performance, Sales Effectiveness
marketing-enablement

A No Nonsense Blog About Marketing Enablement

Matt Ellis
Written by Matt Ellis April 27, 2018

Alright listen up. It’s time to get real. We’re getting down to business here. This is a no-nonsense blog. We’re talking marketing enablement and strictly marketing enablement. If you start talking about anything else you’re outta here! Let’s keep it clean and marketing enablement-focused. No horsing around, no roughhousing, and absolutely no monkey business whatsoever.…

Read More
Asset Management, Banking, Financial Services, Life Sciences, Other Industries, Technology, Wealth Management, Marketing Efficiency, Marketing Performance