Marketing Performance

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3 Ways Sellers Fail Buyers

3 Ways Sellers Fail Buyers

Matt Ellis
Written by Matt Ellis September 21, 2017

Decision-makers are smarter than ever and enter the buying process equipped with knowledge about exactly what pains they are feeling and what solutions they are seeking out. In fact, CEB reports “Customers are already 57% through the purchase process before they approach a supplier.” This means when buyers do begin outreach to vendors, they are…

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Buyer Engagement, Marketing Performance, Sales Enablement
11 Tips for Staying Relevant with Healthcare Marketing

11 Tips for Staying Relevant with Healthcare Marketing

Shauna Leighton
Written by Shauna Leighton September 19, 2017

In today’s day and age, organizations from all industries must be relevant and provide value as often as possible to better engage with their buyers. But this is especially true for healthcare organizations. While it’s obvious that the healthcare industry is fiercely competitive, what’s not so obvious, is how many healthcare companies still struggle with…

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Life Sciences, Buyer Engagement, Content Strategy, Marketing Performance
Does Your Marketing Technology Stack Match Your Buyer's Journey?

Does Your Marketing Technology Stack Match Your Buyer’s Journey?

Matt Ellis
Written by Matt Ellis September 8, 2017

You’ve spent countless hours and dollars (well, the dollars aren’t countless to the finance team) to build the marketing technology stack that perfectly fits your organization’s needs. You researched all the available technologies, how they integrate with one another, and the effort needed to implement new systems. You talked with both Marketing and Sales to…

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Technology, Buyer Engagement, Marketing Performance, Sales Enablement
1 Surprising Stat About Marketing Automation Platforms

1 Surprising Stat About Marketing Automation Platforms

Matt Ellis
Written by Matt Ellis August 17, 2017

Marketing Automation Platforms (MAPs) have quickly become an important piece of any marketing technology stack. They’ve emerged on the heels of CRMs to serve as the base of operations for all of Marketing’s activities. With a MAP, Marketing can launch automated campaigns, score leads, and capture important demographic information about potential buyers. Solutions like Marketo,…

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Marketing Efficiency, Marketing Performance, Sales Enablement