Marketing Performance

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Why Marketing Enablement is Necessary for Sales Success

Why Marketing Enablement is Necessary for Sales Success

Alyssa Drury
Written by Alyssa Drury May 14, 2015

We talk quite a bit about sales enablement on this blog. We love sharing ways that marketing and sales operations teams can help sales organizations improve their processes and sell more effectively. But if marketing isn’t working efficiently, they are going to have a lot of trouble helping sales succeed. This is where marketing enablement comes…

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Marketing Performance, Sales Enablement
2 Necessary Components of a Successful Sales Communication Strategy

2 Necessary Components of a Successful Sales Communication Strategy

Matt Ellis
Written by Matt Ellis June 7, 2017

Sales communication is a wide open frontier. There is no surefire solution that solves all of the needs of every organization. While there are generally excepted tenets of any sales communication strategy —and it is accepted that a strategy is necessary for complying with sales enablement best practices—many organizations find themselves implementing a hodgepodge of…

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Marketing Performance, Sales Enablement
5 Things You Need To Know About Predictive Content

5 Things You Need To Know About Predictive Content

Alyssa Drury
Written by Alyssa Drury November 23, 2015

  “Predictive” is everywhere in marketing these days. Predictive analytics help marketers use past performances to direct new programs and predict the results; predictive lead generation allows marketers to leverage external lead data to find prospects that have the highest conversion potential; and predictive content is regarded as the new frontier of marketing efficiency and…

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Marketing Performance, Sales Enablement
Four Sales Content ROI Stats and the Elephant in the Room

Four Sales Content ROI Stats and the Elephant in the Room

Deirdre Pelrin
Written by Deirdre Pelrin March 13, 2018

There’s an uncomfortable truth that we need to talk about as marketers. But before we “go there,” we need to talk a bit about all of the time, effort, and spend that goes into a critical business function: the collateral that sales uses in order to sell. We recently collaborated with Demand Metric on research…

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