Sales Effectiveness

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sales enablement

The New Sales Enablement

Matt Cohen
Written by Matt Cohen May 15, 2018

While you can trace the roots to the dawn of the digital age in the 1970’s, the term sales enablement was born in 2008. Forrester researched the topic and defined it as a “strategic, ongoing process that equips all client-facing employees with the ability to consistently and systematically have a valuable conversation with the right…

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Technology, Sales Effectiveness, Sales Enablement
Sales-Enablement-Implementation-Process

The Stages of Purchasing and Implementing a Sales Enablement Solution

Matt Ellis
Written by Matt Ellis March 29, 2018

The decision to purchase and implement a sales enablement platform is not one that should be made lightly. It’s not like you’re buying gum here, you can’t just waltz in and select whatever catches your fancy at that particular moment. Unless you’re the kind of person with very exacting gum standards, then that analogy kind…

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All Industries, Sales Effectiveness, Sales Enablement
Three Proven Ways to Increase the Value of Your Sales Content

Three Proven Ways to Increase the Value of Your Sales Content

John Raguin
Written by John Raguin March 26, 2018

This article was originally published on Smart Selling Tools Blog.  If you’re a reader of Smart Selling Tools, chances are you understand the inherent value in equipping sellers with the materials they need to engage buyers.  But what is that value, exactly? We at Seismic recently partnered with research firm Demand Metric to find out…

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All Industries, Content Strategy, Marketing Performance, Sales Effectiveness
chess battle

Make Your Sales Team Weapons in the Field for 2018

Shauna Leighton
Written by Shauna Leighton November 14, 2017

2018 poses many challenges for the healthcare industry, but especially for Marketing and Sales. The new buying mix, and with the industry lacking in technological advancements, many healthcare organizations still struggle with how to best connect with their consumers. When Sales teams aren’t performing optimally, the entire organization can feel it. Not only economically, but…

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Life Sciences, Sales Effectiveness, Sales Enablement
6 Scary Facts About Inefficient Sales Teams

6 Scary Facts About Inefficient Sales Teams

Shauna Leighton
Written by Shauna Leighton October 31, 2017

It wouldn’t be Halloween without a little scare or trickery—but I can assure you that an inefficient Sales team is no treat for your organization. When Sales teams aren’t performing optimally, the entire organization can feel it. Not only from a monetary perspective, but from a brand integrity and customer experience perspective as well. Here…

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Life Sciences, Sales Effectiveness, Sales Enablement