Sales Effectiveness

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who owns sales enablement

Who Owns Sales Enablement?

Matt Ellis
Written by Matt Ellis November 20, 2018

Sales enablement has now reached a point in its development that some organizations are starting to build departments strictly geared towards sales enablement, as well as hire people with titles related to sales enablement.  However, many organizations are still in the beginning phases of sales enablement, and there’s one question that is hugely influential on…

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Technology, Marketing Efficiency, Sales Effectiveness, Sales Enablement
automate proposals, RFP automation

Top 13 Tools to Automate Proposals

Matt Ellis
Written by Matt Ellis November 2, 2018

Tools that automate proposals save organizations countless hours and dollars. Without a tool to automate proposals your organization can miss out on deals. The platforms available today reduce the friction of fulfilling an RFP by providing users with the ability to automate the process, track results, reuse templates, quickly customize a proposal, and collaborate within…

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Technology, Marketing Efficiency, Sales Effectiveness
sales excellence

What is Sales Excellence?

Matt Ellis
Written by Matt Ellis October 26, 2018

What is sales excellence? Well, excellence is an amorphous and difficult thing to not only define but also achieve. We could spend years in therapy talking about how to know when you’ve achieved excellence in both your personal and professional life. When will all these feelings of inadequacy and inability to measure up to Bill…

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Technology, Sales Effectiveness
5 Keys to Win Bigger Deals

5 Keys to Win Bigger Deals

Steve Underwood
Written by Steve Underwood October 3, 2018

Many of us grew up in a time when sales was considered a numbers game. Make more dials, get more sales, right? Fortunately – or unfortunately, depending on your viewpoint – that is just not true anymore. In the search for increased sales, profitability, and market differentiation, vendors are scrambling to become solution-oriented. This results…

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Technology, Sales Effectiveness
Digital Transformation Comes for the Manufacturing Industry

Digital Transformation Comes for the Manufacturing Industry

Matt Ellis
Written by Matt Ellis September 24, 2018

The manufacturing industry is enormous and amorphous. It’s difficult to find a one-size fits all definition to encapsulate the industry. Manufacturing can consist of creating some of the largest machines in the world, or some of the tiniest. However, most manufacturing organizations will run into similar problems, and how those problems are solved can often…

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Other Industries, Sales Effectiveness
Three Takeaways from the 2018 Sales Enablement Society Conference

Three Takeaways from the 2018 Sales Enablement Society Conference

Matt Lieberson
Written by Matt Lieberson September 24, 2018

Last week was the Sales Enablement Society conference in Denver, and it was incredible to see the number of attendees dedicated to sales enablement and invested in the growth of the industry. It was truly a community of learning in Denver. Here are the three biggest takeaways from the conference about the sales enablement community:…

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Sales Effectiveness, Sales Enablement, Trending Topics
product marketing strategy

Product Marketing Strategy is Enhanced by Sales Enablement

Matt Ellis
Written by Matt Ellis September 13, 2018

Product marketers are often akin to chefs in the kitchen. They’re going from preparing the vegetables, to checking on the boiling water, to searing the meat, to finishing the side dishes, to finally plating the food. Then they start all over again. This is all to say that product marketers are responsible for a lot…

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Technology, Content Strategy, Marketing Efficiency, Sales Effectiveness
smarter selling

Lessons from the Smarter Selling Campaign – Keys to Being a Better Seller, From the Sellers themselves

Matt Lieberson
Written by Matt Lieberson September 11, 2018

With Seismic’s new, truly personalized platform, the Era of the Smarter Seller is here. Our product is chock full of capabilities focused on making the platform as individualized as possible, such as predictive search, personalized content recommendations, and increased data to best engage buyers. Industry leaders such as Nancy Nardin of Smarter Selling Tools, Steven…

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All Industries, Buyer Engagement, Sales Effectiveness, Sales Enablement