Sales Effectiveness

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automate proposals, RFP automation

Top 13 Tools to Automate Proposals

Matt Ellis
Written by Matt Ellis November 2, 2018

Tools that automate proposals save organizations countless hours and dollars. Without a tool to automate proposals your organization can miss out on deals. The platforms available today reduce the friction of fulfilling an RFP by providing users with the ability to automate the process, track results, reuse templates, quickly customize a proposal, and collaborate within…

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Technology, Marketing Efficiency, Sales Effectiveness
sales excellence

What is Sales Excellence?

Matt Ellis
Written by Matt Ellis October 26, 2018

What is sales excellence? Well, excellence is an amorphous and difficult thing to not only define but also achieve. We could spend years in therapy talking about how to know when you’ve achieved excellence in both your personal and professional life. When will all these feelings of inadequacy and inability to measure up to Bill…

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Technology, Sales Effectiveness
sales enablement plan

A Cheat Sheet for Your Sales Enablement Plan (Infographic)

Matt Ellis
Written by Matt Ellis August 2, 2018

Enacting a successful sales enablement strategy requires a thoughtful sales enablement plan. The sales enablement plan needs to be built on a solid understanding of the strategy as a whole. Because when a  plan is successful an organization sees many benefits. Organizations with a sales enablement platform experience: 350% increase in content usage, 275% boost…

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Technology, Sales Effectiveness, Sales Enablement
who owns sales enablement

Who Owns Sales Enablement?

Matt Ellis
Written by Matt Ellis November 20, 2018

Sales enablement has now reached a point in its development that some organizations are starting to build departments strictly geared towards sales enablement, as well as hire people with titles related to sales enablement.  However, many organizations are still in the beginning phases of sales enablement, and there’s one question that is hugely influential on…

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Technology, Marketing Efficiency, Sales Effectiveness, Sales Enablement
account based marketing

An Account Based Marketing Framework

Matt Ellis
Written by Matt Ellis March 6, 2017

Account Based Marketing as a strategy is not something that can be undertaken on a whim. It takes a serious level of commitment and strategizing to produce worthwhile results; there are no half-measures when it comes to ABM. But, this strategy is not restricted to particular types of organizations. Any organization can implement Account Based…

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Technology, Marketing Efficiency, Marketing Performance, Sales Effectiveness
Three Proven Ways to Increase the Value of Your Sales Content

Three Proven Ways to Increase the Value of Your Sales Content

John Raguin
Written by John Raguin March 26, 2018

This article was originally published on Smart Selling Tools Blog.  If you’re a reader of Smart Selling Tools, chances are you understand the inherent value in equipping sellers with the materials they need to engage buyers.  But what is that value, exactly? We at Seismic recently partnered with research firm Demand Metric to find out…

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All Industries, Content Strategy, Marketing Performance, Sales Effectiveness