Sales Effectiveness

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Three Takeaways from the 2018 Sales Enablement Society Conference

Three Takeaways from the 2018 Sales Enablement Society Conference

Matt Lieberson
Written by Matt Lieberson September 24, 2018

Last week was the Sales Enablement Society conference in Denver, and it was incredible to see the number of attendees dedicated to sales enablement and invested in the growth of the industry. It was truly a community of learning in Denver. Here are the three biggest takeaways from the conference about the sales enablement community:…

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Sales Effectiveness, Sales Enablement, Trending Topics
product marketing strategy

Product Marketing Strategy is Enhanced by Sales Enablement

Matt Ellis
Written by Matt Ellis September 13, 2018

Product marketers are often akin to chefs in the kitchen. They’re going from preparing the vegetables, to checking on the boiling water, to searing the meat, to finishing the side dishes, to finally plating the food. Then they start all over again. This is all to say that product marketers are responsible for a lot…

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Technology, Content Strategy, Marketing Efficiency, Sales Effectiveness
smarter selling

Lessons from the Smarter Selling Campaign – Keys to Being a Better Seller, From the Sellers themselves

Matt Lieberson
Written by Matt Lieberson September 11, 2018

With Seismic’s new, truly personalized platform, the Era of the Smarter Seller is here. Our product is chock full of capabilities focused on making the platform as individualized as possible, such as predictive search, personalized content recommendations, and increased data to best engage buyers. Industry leaders such as Nancy Nardin of Smarter Selling Tools, Steven…

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Asset Management, Buyer Engagement, Sales Effectiveness, Sales Enablement
Buying a Sales Enablement Platform in the Medical Device Industry

Buying a Sales Enablement Platform in the Medical Device Industry

Jess Cody
Written by Jess Cody August 30, 2018

Sales and marketing teams in the medical device industry are under continuous pressure to adapt to increased competition and a more demanding customer base. Overcoming these obstacles and excelling as an industry leader is not an easy feat—so it’s critical for medical device companies to prioritize digital transformation to set themselves apart. A sales enablement…

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Life Sciences, Marketing Efficiency, Sales Effectiveness, Sales Enablement
sales and marketing enablement solution

Improving Sales Efficiency by Enabling Adaptability

Matt Cohen
Written by Matt Cohen August 23, 2018

We live in a world that is more complex and interdependent than ever before. We often see this complexity in the form of continuous market disruption, primarily caused by exponential technological innovation. No leader can individually address this complexity, so the old model of centralized command and control doesn’t cut it, but they can create organizations…

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Technology, Sales Effectiveness, Sales Enablement
sales enablement platform

The Top 5 Ways to Check if Your Sales Enablement Platform is Smart for Sellers

Al Bsharah
Written by Al Bsharah August 21, 2018

Welcome to the first in a series of blog posts that will explore the questions that surround artificial intelligence and machine learning within the space of sales enablement. We all know there’s an overabundance of hype around these topics. When I joined Seismic to tackle intelligent technologies in 2016, it was important that we didn’t…

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Technology, Sales Effectiveness, Sales Enablement, Technology & Data
sales enablement plan

A Cheat Sheet for Your Sales Enablement Plan

Matt Ellis
Written by Matt Ellis August 2, 2018

Enacting a successful sales enablement strategy requires a thoughtful sales enablement plan. The sales enablement plan needs to be built on a solid understanding of the strategy as a whole. Because when a  plan is successful an organization sees many benefits. Organizations with a sales enablement platform experience: 350% increase in content usage, 275% boost…

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Technology, Sales Effectiveness, Sales Enablement
Why Sales Enablement Matters in the Medical Device Industry

Why Sales Enablement Matters in the Medical Device Industry

Jess Cody
Written by Jess Cody July 31, 2018

According to Aberdeen, organizations with a sales enablement solution experience a 13.7% annual increase in deal size. That’s a pretty impressive stat, but what exactly is sales enablement? Well, it depends on who you ask. Sales enablement can mean many different things, but at its core is a way to improve sales performance and productivity.…

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Life Sciences, Sales Effectiveness, Sales Enablement