Sales Effectiveness

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10 Tips for Sales and Marketing Content Alignment

10 Tips for Sales and Marketing Content Alignment

Dan Burtan
Written by Dan Burtan May 24, 2019

When organizations think of sales and marketing alignment, they often focus on demand generation. As content continues to grow as a critical component in successful selling, organizations must now take steps to align around content as well. Because buyers are savvier and more educated, they expect salespeople to present them with content that is relevant…

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Asset Management, Banking, Consulting, Financial Services, Life Sciences, Other Industries, Technology, Telecommunications, Wealth Management, Buyer Engagement, Buyer's Journey, Content Analytics
Mastering Excellence: The Art of Enablement in Consulting (Part 2)

Mastering Excellence: The Art of Enablement in Consulting (Part 2)

Christina Wood
Written by Christina Wood May 17, 2019

Welcome to Part 2 of Seismic’s blog series, Mastering Excellence: The Art of Enablement in Consulting. Once a month we’ll post new trends, insights, and recommendations on business development and marketing enablement in Consulting. If you missed Part 1, you can catch up here. Today we’re talking: digital transformation.   According to Forrester Principal Analyst,…

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Consulting, Digital transformation, Sales Effectiveness, Sales Enablement
What Game of Thrones' Night King can Teach You About Sales Effectiveness

What Game of Thrones’ Night King can Teach You About Sales Effectiveness

John Rivers
Written by John Rivers April 18, 2019

(Spoilers Ahead – If you are caught up on Season 7, read on!) Game of Thrones season is upon us, and Winter is finally here, and the Night King is proving to be a dominant force to be reckoned with.  But it’s not simply through his mystical powers that he and his Army of the…

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Asset Management, Banking, Consulting, Financial Services, Life Sciences, Other Industries, Technology, Wealth Management, Sales Effectiveness
Mastering Excellence: The Art of Enablement in Consulting (Part 1)

Mastering Excellence: The Art of Enablement in Consulting (Part 1)

Christina Wood
Written by Christina Wood April 5, 2019

There’s not one equation to success in consulting. Teams and organizations can operate differently, and still be successful; however, as competition evolves, differentiation is paramount. How can you pull your consulting services apart? Seismic believes the answer is enablement. With that, we welcome you to Seismic’s blog series Mastering Excellence: The Art of Enablement in Consulting,…

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Consulting, Buyer Engagement, Sales Effectiveness, Sales Enablement
What can World-class Commercial Organizations learn from March Madness?

What can World-class Commercial Organizations learn from March Madness?

Sarah Raines
Written by Sarah Raines April 2, 2019

Focus. Collaboration. Expertise. Leadership. As March Madness rolls into the Final Four, these are just some of the characteristics we’ve witnessed from the most successful teams this season. But as we scrutinize our brackets, show support for the Cinderella team, or experience that inevitable adrenaline rush as the shot goes in at the buzzer, it’s…

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Asset Management, Banking, Consulting, Financial Services, Life Sciences, Other Industries, Technology, Wealth Management, Sales Effectiveness
What March Madness Taught Me About Sales

What March Madness Taught Me About Sales

Dan Burtan
Written by Dan Burtan March 25, 2019

It’s that time of year again (and by that, I mean it’s time to review my March Madness bracket to see what went wrong). As the buying cycle progresses, many organizations find themselves head-to-head with their competition. Sometimes even 3 or 4 companies are competing for the same deal. So, in a world filled with rivalry,…

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Asset Management, Banking, Consulting, Financial Services, Life Sciences, Other Industries, Technology, Wealth Management, Sales Effectiveness