Sales Enablement

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sales enablement plan

A Cheat Sheet for Your Sales Enablement Plan

Matt Ellis
Written by Matt Ellis August 2, 2018

Enacting a successful sales enablement strategy requires a thoughtful sales enablement plan. The sales enablement plan needs to be built on a solid understanding of the strategy as a whole. Because when a  plan is successful an organization sees many benefits. Organizations with a sales enablement platform experience: 350% increase in content usage, 275% boost…

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Technology, Sales Effectiveness, Sales Enablement
Why Sales Enablement Matters in the Medical Device Industry

Why Sales Enablement Matters in the Medical Device Industry

Jess Cody
Written by Jess Cody July 31, 2018

According to Aberdeen, organizations with a sales enablement solution experience a 13.7% annual increase in deal size. That’s a pretty impressive stat, but what exactly is sales enablement? Well, it depends on who you ask. Sales enablement can mean many different things, but at its core is a way to improve sales performance and productivity.…

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Life Sciences, Sales Effectiveness, Sales Enablement
wealth-management-productivity

Is Automation the Key to Unlocking Your Wealth Managers’ Time?

Shaalin Parekh
Written by Shaalin Parekh July 24, 2018

Being a successful wealth manager isn’t just about producing great financial results for your clients. It also means creating the best customer experiences possible. That’s because in a highly competitive industry, it’s what discerning customers have come to expect. As a result, it’s critical for not only expanding existing relationships, but also forging new ones.…

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Wealth Management, Buyer Engagement, Sales Enablement, Technology & Data
sales enablement definition sales enablement best practices

Sales Enablement Definition and Best Practices

Matt Ellis
Written by Matt Ellis July 12, 2018

If there was any doubt that sales enablement is one of the fastest growing sectors of the sales and marketing world then this statistic I’m about to present will put all those doubts to rest. Hubspot has found that organizations are spending $66 billion on sales enablement and training annually. If you’re an infrequent visitor…

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Sales Enablement
sales enablement

The New Sales Enablement

Matt Cohen
Written by Matt Cohen May 15, 2018

While you can trace the roots to the dawn of the digital age in the 1970’s, the term sales enablement was born in 2008. Forrester researched the topic and defined it as a “strategic, ongoing process that equips all client-facing employees with the ability to consistently and systematically have a valuable conversation with the right…

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Technology, Sales Effectiveness, Sales Enablement
Q&A-Marketing-Enablement

Marketing Enablement Q&A Series: A Sales Enablement Perspective

Matt Ellis
Written by Matt Ellis April 9, 2018

Matt Cohen is Seismic’s Sales Enablement Manager. He is responsible for ensuring that we follow sales enablement best practices and both our Sales and Marketing teams operate efficiently. We spoke with Matt for our Marketing Enablement blog series. What does marketing enablement mean to you? It’s difficult to define marketing enablement without connecting it to…

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All Industries, Marketing Efficiency, Sales Enablement
Sales-Enablement-Implementation-Process

The Stages of Purchasing and Implementing a Sales Enablement Solution

Matt Ellis
Written by Matt Ellis March 29, 2018

The decision to purchase and implement a sales enablement platform is not one that should be made lightly. It’s not like you’re buying gum here, you can’t just waltz in and select whatever catches your fancy at that particular moment. Unless you’re the kind of person with very exacting gum standards, then that analogy kind…

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All Industries, Sales Effectiveness, Sales Enablement
Three Proven Ways to Increase the Value of Your Sales Content

Three Proven Ways to Increase the Value of Your Sales Content

John Raguin
Written by John Raguin March 26, 2018

This article was originally published on Smart Selling Tools Blog.  If you’re a reader of Smart Selling Tools, chances are you understand the inherent value in equipping sellers with the materials they need to engage buyers.  But what is that value, exactly? We at Seismic recently partnered with research firm Demand Metric to find out…

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All Industries, Content Strategy, Marketing Performance, Sales Effectiveness