Sales Enablement

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business review

Stop Wasting Time: Make the Most of Your Business Reviews

Shauna Leighton
Written by Shauna Leighton November 28, 2017

For many healthcare and life sciences organizations, the end of the month, quarter, or even year, means the dreaded scramble to prepare for business reviews. This is when Marketing and Sales are left with the tedious task of updating their collateral, Sales results, and pipelines. While business needs and compliance requirements make these tasks priority,…

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Life Sciences, Marketing Efficiency, Sales Enablement
chess battle

Make Your Sales Team Weapons in the Field for 2018

Shauna Leighton
Written by Shauna Leighton November 14, 2017

2018 poses many challenges for the healthcare industry, but especially for Marketing and Sales. The new buying mix, and with the industry lacking in technological advancements, many healthcare organizations still struggle with how to best connect with their consumers. When Sales teams aren’t performing optimally, the entire organization can feel it. Not only economically, but…

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Life Sciences, Sales Effectiveness, Sales Enablement
Personalizing sales content for better engagement

Sales Content Personalization and Sales Content Automation are Key for 2018

Matt Ellis
Written by Matt Ellis November 9, 2017

It shouldn’t be a surprise as it happens every year—and the earth’s trajectory around the sun has been pretty well established for a few thousand millennia give or take—but the end of the year is right around the corner. As soon as the calendar hits October it seems like everything goes into overdrive and in…

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Technology, Marketing Performance, Sales Enablement
6 Scary Facts About Inefficient Sales Teams

6 Scary Facts About Inefficient Sales Teams

Shauna Leighton
Written by Shauna Leighton October 31, 2017

It wouldn’t be Halloween without a little scare or trickery—but I can assure you that an inefficient Sales team is no treat for your organization. When Sales teams aren’t performing optimally, the entire organization can feel it. Not only from a monetary perspective, but from a brand integrity and customer experience perspective as well. Here…

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Life Sciences, Sales Effectiveness, Sales Enablement
Content Marketers Need Marketing Analytics

Content Marketers Need Marketing Analytics

Matt Ellis
Written by Matt Ellis October 18, 2017

Content marketing is a well-established marketing strategy for generating leads, increasing brand awareness, and establishing an organization as a thought-leader within their industry. By now, most organizations have deployed at least some form of content marketing strategy. These strategies can range from the barest of bare bones to sophisticated efforts that are the result of…

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Technology, Content Strategy, Marketing Performance, Sales Enablement