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Sales Enablement

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Bridging the Gap Between Digital Manufacturing and Digital Transformation

Bridging the Gap Between Digital Manufacturing and Digital Transformation

Jeannine Croteau
Written by Jeannine Croteau December 11, 2019

The future of the manufacturing industry is bright. Industry 4.0 marks an era in which the majority of industrial manufacturers are building upon their existing infrastructure to become “digitally advanced” by 2020, spending over $900 billion on greater connectivity and smarter factories. However, despite these advances, there are still a number of challenges manufacturers need…

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Manufacturing, Digital transformation, Marketing Efficiency, Sales Effectiveness
Uplevel Your Tech Stack in 2020 with Sales Enablement

Uplevel Your Tech Stack in 2020 with Sales Enablement

Jeannine Croteau
Written by Jeannine Croteau November 25, 2019

Are you seeing 20/20 when it comes to aligning your sales and marketing teams in the new year? Whether you’re just beginning your sales enablement journey or looking for a new partner to help tackle your sizable goals, the first step is to identify and address the biggest sales and marketing challenges you and your…

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All, Digital transformation, Sales Effectiveness, Sales Enablement
9 Tips for Connecting with Buyers and Closing Deals Faster in the Modern Sales Cycle

9 Tips for Connecting with Buyers and Closing Deals Faster in the Modern Sales Cycle

Dan Burtan
Written by Dan Burtan November 21, 2019

Today’s sales and marketing teams are operating in the age of the customer. To be successful, these teams must focus their strategies and actions on the buyers’ problems and opportunities. Marketers are tasked with generating high-quality leads for the sales team. While marketing looks to improve the lead conversion process, sales looks to accelerate the…

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, Buyer Engagement, Buyer's Journey, Compliance & Regulatory
Seismic and Percolate: Delivering Content with Purpose

Seismic and Percolate: Delivering Content with Purpose

Doug Winter
Written by Doug Winter November 5, 2019

Delivering personalized, compelling content at every customer touchpoint has become essential. 85% of sales and marketers now agree that buyers will actively dismiss their marketing and sales efforts if they don’t receive tailored content. When also considering the fact that the buyer’s journey is more complex than ever before, the challenge before sellers and marketers…

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, Content Strategy, Sales Enablement, Seismic News
Meet Renée Baker, Seismic’s 2019 Shift Award Winner for People

Meet Renée Baker, Seismic’s 2019 Shift Award Winner for People

Bridget Conrad
Written by Bridget Conrad October 30, 2019

Seismic Shift is the company’s sixth annual customer conference which will take place on November 5-7 at the Omni La Costa in Carlsbad, CA. The event is full of success sharing, in-depth product training, collaborative workshops, industry break-out sessions and plenty of networking opportunities. The Seismic Shift Awards program honors the people who champion the…

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Events, Sales Enablement
Meet Cathy Rowell, Seismic’s 2019 Shift Award Winner for People

Meet Cathy Rowell, Seismic’s 2019 Shift Award Winner for People

Bridget Conrad
Written by Bridget Conrad October 24, 2019

Seismic Shift is the company’s sixth annual customer conference which will take place on November 5-7 at the Omni La Costa in Carlsbad, CA. The event is full of success sharing, in-depth product training, collaborative workshops, industry break-out sessions and plenty of networking opportunities.   The Seismic Shift Awards program honors the people who champion the ideals of…

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Events, Sales Enablement
Introducing the 2019 Shift Award Winners: Alan Yarborough, Blackbaud

Introducing the 2019 Shift Award Winners: Alan Yarborough, Blackbaud

Bridget Conrad
Written by Bridget Conrad October 18, 2019

Seismic Shift is the company’s sixth annual customer conference which will take place on November 5-7 at the Omni La Costa in Carlsbad, CA. The event is full of success sharing, in-depth product training, collaborative workshops, industry break-out sessions and plenty of networking opportunities.   The Seismic Shift Awards program honors the people who champion the ideals of…

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Sales Enablement
The Sales Enablement Chronicles: Insights from the Inside (Q+A Interview Part 3)

The Sales Enablement Chronicles: Insights from the Inside (Q+A Interview Part 3)

Jeannine Croteau
Written by Jeannine Croteau October 15, 2019

Interviews with sales enablement industry leaders, sharing best practices, strategies, and words of wisdom. In case you missed it, here are part 1 and part 2 of the Sales Enablement Chronicles interview series. For this edition of The Sales Enablement Chronicles: Insights from the Inside, I interviewed Lindsay Lemieux, Senior Manager, Sales Training at Seismic.…

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All, Sales Enablement, Technology & Data, Technology Stack
Is Your CRM Actually Worth Logging Into?

Is Your CRM Actually Worth Logging Into?

Jake Pieruccini
Written by Jake Pieruccini October 10, 2019

A CRM is a powerful tool and one that’s critical to the success of any business. But that doesn’t mean that you’ll reap all of the benefits it can provide right out of the box. To get the best results, you need to augment your existing CRM system to increase its overall effectiveness and maximize your return on investment. With so many tools on the market to choose from, you need to be careful to select ones that are going to drive the greatest value. As we’ve seen, enhancing your CRM with a sales enablement tool is a great way to do just that by making your sales reps lives easier so that they can focus their energy where it matters most.

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Financial Services, Advisor Enablement, Sales Enablement, Technology & Data
#CustomerSuccessWeek Spotlight: Vol. 2

#CustomerSuccessWeek Spotlight: Vol. 2

Bridget Conrad
Written by Bridget Conrad October 9, 2019

It is officially Customer Service week and Seismic is celebrating those individuals who are committed to our customer’s success. At Seismic, providing our customers with superior service is a top priority which is why we have over 180 members on our Customer Success team dedicated to providing ongoing strategic guidance and support. Who better to…

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Buyer's Journey, Sales Enablement