Sales Enablement

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7 Alarming Sales Performance Stats

7 Alarming Sales Performance Stats

Alyssa Drury
Written by Alyssa Drury September 1, 2015

There are tons of statistics out there indicating sales performance and productivity are not as optimal as we would hope. It’s easy to take these at face value, brush them aside, or think that your team is unaffected. But there’s a very good chance that your sales team is not working as efficiently and effectively…

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Sales Enablement

Salesforce Content: Hero or Headache?

Alyssa Drury
Written by Alyssa Drury January 6, 2015

As customers and prospects get used to an influx of sales introductions and interactions, it’s becoming imperative for sales reps to accompany these with the right collateral. As a leader in the CRM world, Salesforce recognized this need and created Salesforce Content. Let’s shed a light on how it works, what it does right, and what challenges its users may experience.

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Marketing Performance, Sales Enablement, Technology & Data
who owns sales enablement

Who Owns Sales Enablement?

Matt Ellis
Written by Matt Ellis November 20, 2018

Sales enablement has now reached a point in its development that some organizations are starting to build departments strictly geared towards sales enablement, as well as hire people with titles related to sales enablement.  However, many organizations are still in the beginning phases of sales enablement, and there’s one question that is hugely influential on…

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Technology, Marketing Efficiency, Sales Effectiveness, Sales Enablement
3 Ways to Make the Modern Buyer Love You

3 Ways to Make the Modern Buyer Love You

Dan Burtan
Written by Dan Burtan June 12, 2019

Prior to the rise of technology, B2B sellers were behind the wheel. In the old days of selling, buyers relied on sellers to provide the information they needed to make a purchasing decision. Now, the computer firepower carried in buyers’ pockets can connect them to mountains of product information in a matter of seconds. Today’s…

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Asset Management, Banking, Consulting, Financial Services, Life Sciences, Other Industries, Technology, Telecommunications, Wealth Management, Buyer Engagement, Buyer's Journey, Sales Effectiveness
Meet Renée Baker, Seismic’s 2019 Shift Award Winner for People

Meet Renée Baker, Seismic’s 2019 Shift Award Winner for People

Bridget Conrad
Written by Bridget Conrad October 30, 2019

Seismic Shift is the company’s sixth annual customer conference which will take place on November 5-7 at the Omni La Costa in Carlsbad, CA. The event is full of success sharing, in-depth product training, collaborative workshops, industry break-out sessions and plenty of networking opportunities. The Seismic Shift Awards program honors the people who champion the…

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Events, Sales Enablement
A Sales Communication Strategy is Inherent to Sales Enablement Best Practices

A Sales Communication Strategy is Inherent to Sales Enablement Best Practices

Matt Ellis
Written by Matt Ellis May 31, 2017

Sales enablement is a holistic approach to improving Sales and Marketing’s alignment by effectively managing content, tracking content utilization & engagement analytics, personalizing content along every stage of the buyer’s journey, and providing both departments with the resources necessary to be as successful as possible. Many different tactics and disciplines are under the sales enablement…

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Marketing Performance, Sales Enablement