It is officially Customer Service week and Seismic is celebrating those individuals who are committed to our customer’s success. At Seismic, providing our customers with superior service is a top priority which is why we have over 180 members on our Customer Success team dedicated to providing ongoing strategic guidance and support. Who better to…
Read MoreIt is officially Customer Service week and Seismic is celebrating those individuals who are committed to our customer’s success. At Seismic, providing our customers with superior service is a top priority which is why we have over 180 members on our Customer Success team dedicated to providing ongoing strategic guidance and support. Who better to…
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I’ll admit it: We as a marketing and sales technology community (now 7,000 strong!) haven’t historically done the greatest job articulating exactly what it is everyone does. There are old, well known terms that seemingly everyone uses (“pipeline generation!” “sales and marketing alignment!”). At the same time, there are newer terms which seemingly everyone is…
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Seismic is honored to be named a Microsoft US Partner of the Year, for the second year in a row. In 2018, Microsoft recognized LiveInsights, our analytics capabilities. And this year, Seismic was named Microsoft’s US Partner of the Year in Financial Services. Seismic has been in lockstep with Microsoft to bring increased value to…
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Having the tools to tailor communication and offerings to customers based on their likes, dislikes, and other attributes, like life stage and location, is no longer a nice-to-have, it’s a must-have. This goes for almost any industry, whether B2B or B2C, including wealth management. In the wealth management space, customization has become table stakes as…
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Based on Nadia Rashid’s long life in sales, selling a wide variety of products ranging from oil and gas to marketing technology, you would assume that she was always full of passion for selling. But she actually came into sales, as she puts it, “by accident.” “I didn’t grow up aspiring to be in sales,”…
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When organizations think of sales and marketing alignment, they often focus on demand generation. As content continues to grow as a critical component in successful selling, organizations must now take steps to align around content as well. Because buyers are savvier and more educated, they expect salespeople to present them with content that is relevant…
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We’re thrilled to announce this year’s Seismic Shift Award winners! Now in its fourth year, the Seismic Shift Awards honor the people who champion the ideals of sales enablement and sales and marketing alignment within their organizations, the teams and programs that have upended the idea of what a sales enablement process should look like…
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We’re thrilled to announce this year’s Seismic Shift Award winners! Now in its fourth year, the Seismic Shift Awards honor the people who champion the ideals of sales enablement and sales and marketing alignment within their organizations, the teams and programs that have upended the idea of what a sales enablement process should look like…
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We’re thrilled to announce this year’s Seismic Shift Award winners! Now in its fourth year, the Seismic Shift Awards honor the people who champion the ideals of sales enablement and sales and marketing alignment within their organizations, the teams and programs that have upended the idea of what a sales enablement process should look like…
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