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Seismic and Percolate: Delivering Content with Purpose

Seismic and Percolate: Delivering Content with Purpose

Doug Winter
Written by Doug Winter November 5, 2019

Delivering personalized, compelling content at every customer touchpoint has become essential. 85% of sales and marketers now agree that buyers will actively dismiss their marketing and sales efforts if they don’t receive tailored content. When also considering the fact that the buyer’s journey is more complex than ever before, the challenge before sellers and marketers…

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, Content Strategy, Sales Enablement, Seismic News
5 Reasons Why You Should Attend Seismic Shift 2019

5 Reasons Why You Should Attend Seismic Shift 2019

Kevin Chew
Written by Kevin Chew October 22, 2019

The enablement event of the year   As the industry’s leading sales and marketing enablement platform, Seismic allows organizations to transform the way their sales and marketing departments work together.   This year’s edition of Seismic Shift is shaping up to be the biggest and best yet taking place November 5 – 7 and features hands-on training workshops,…

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All, Events, Seismic News
#CustomerSuccessWeek Spotlight: Vol. 4

#CustomerSuccessWeek Spotlight: Vol. 4

Bridget Conrad
Written by Bridget Conrad October 11, 2019

It is officially Customer Service week and Seismic is celebrating those individuals who are committed to our customer’s success. At Seismic, providing our customers with superior service is a top priority which is why we have over 180 members on our Customer Success team dedicated to providing ongoing strategic guidance and support. Who better to…

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Seismic News
#CustomerSuccessWeek Spotlight: Vol. 3

#CustomerSuccessWeek Spotlight: Vol. 3

Bridget Conrad
Written by Bridget Conrad October 11, 2019

It is officially Customer Service week and Seismic is celebrating those individuals who are committed to our customer’s success. At Seismic, providing our customers with superior service is a top priority which is why we have over 180 members on our Customer Success team dedicated to providing ongoing strategic guidance and support. Who better to…

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Seismic News
We Sorted Through All Those Vendor Grids so That You Don’t Have To

We Sorted Through All Those Vendor Grids so That You Don’t Have To

Jason Fidler
Written by Jason Fidler October 1, 2019

I’ll admit it: We as a marketing and sales technology community (now 7,000 strong!) haven’t historically done the greatest job articulating exactly what it is everyone does. There are old, well known terms that seemingly everyone uses (“pipeline generation!” “sales and marketing alignment!”). At the same time, there are newer terms which seemingly everyone is…

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Sales Enablement, Seismic News
Seismic Named a WealthManagement.com Industry Award Finalist Four Years in a Row

Seismic Named a WealthManagement.com Industry Award Finalist Four Years in a Row

Stephanie Jackman
Written by Stephanie Jackman June 10, 2019

Having the tools to tailor communication and offerings to customers based on their likes, dislikes, and other attributes, like life stage and location, is no longer a nice-to-have, it’s a must-have. This goes for almost any industry, whether B2B or B2C, including wealth management. In the wealth management space, customization has become table stakes as…

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Wealth Management, Digital transformation, Seismic News
“Competitiveness and passion:” What Makes Seismic VP Nadia Rashid Tick

“Competitiveness and passion:” What Makes Seismic VP Nadia Rashid Tick

Matt Lieberson
Written by Matt Lieberson May 29, 2019

Based on Nadia Rashid’s long life in sales, selling a wide variety of products ranging from oil and gas to marketing technology, you would assume that she was always full of passion for selling. But she actually came into sales, as she puts it, “by accident.” “I didn’t grow up aspiring to be in sales,”…

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Asset Management, Banking, Consulting, Financial Services, Life Sciences, Other Industries, Technology, Telecommunications, Wealth Management, Seismic News
10 Tips for Sales and Marketing Content Alignment

10 Tips for Sales and Marketing Content Alignment

Dan Burtan
Written by Dan Burtan May 24, 2019

When organizations think of sales and marketing alignment, they often focus on demand generation. As content continues to grow as a critical component in successful selling, organizations must now take steps to align around content as well. Because buyers are savvier and more educated, they expect salespeople to present them with content that is relevant…

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Asset Management, Banking, Consulting, Financial Services, Life Sciences, Other Industries, Technology, Telecommunications, Wealth Management, Buyer Engagement, Buyer's Journey, Content Analytics
Announcing the 2018 Seismic Shift Award Winners and Winner Q&As – Ali McCarthy, Brinker Capital

Announcing the 2018 Seismic Shift Award Winners and Winner Q&As – Ali McCarthy, Brinker Capital

Matt Lieberson
Written by Matt Lieberson October 15, 2018

We’re thrilled to announce this year’s Seismic Shift Award winners! Now in its fourth year, the Seismic Shift Awards honor the people who champion the ideals of sales enablement and sales and marketing alignment within their organizations, the teams and programs that have upended the idea of what a sales enablement process should look like…

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Asset Management, Seismic News