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Asset-management-marketing

Three Asset Management Marketing Trends to Watch in 2018

Jason Fidler
Written by Jason Fidler January 31, 2018

Asset management has undergone a long period of disruption since the financial crisis ten years ago, but according to a recent report from PricewaterhouseCoopers, we’ve only begun to scratch the surface of the industry’s reinvention. PwC’s exhaustive study found that there will be far fewer firms managing far more assets in only five or ten…

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Asset Management, Seismic News, Trending Topics
An Interview with Illumina—2017 PM360 Winner

An Interview with Illumina—2017 PM360 Winner

Shauna Leighton
Written by Shauna Leighton October 23, 2017

It was a beautiful September evening in New York City. Along with the Seismic Public Relations Manager, Jason Fidler, I was joining the Illumina team at a PM360 Trailblazer Awards Gala that recognizes outstanding achievement and innovation in healthcare marketing. We entered the gala knowing that we had worked hard to solve Illumina pain points…

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Life Sciences, Marketing Performance, Seismic News, Trending Topics
How to Create Measurable Impact with Sales Enablement

How to Create Measurable Impact with Sales Enablement

Shauna Leighton
Written by Shauna Leighton September 6, 2017

For the life sciences industry, technology and its associated data is the backbone for every business activity. To properly report and measure success with that data, however, is a different story. But, what if you could surround yourself with likeminded individuals to discuss best practices for measuring Sales’ and Marketing’s impact on your organization? Every…

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Life Sciences, Sales Enablement, Seismic News
Seismic Tech Stack Award Winner in Life Sciences: Part II

Seismic Tech Stack Award Winner in Life Sciences: Part II

Shauna Leighton
Written by Shauna Leighton August 29, 2017

This blog is a continuation of our series with Seismic’s 2017 Tech Stack Award Winner for Life Sciences, Elekta, but more specifically, with: Kathleen Voboril, Director of Digital & Marketing Operations; and Katie Snow, Content Marketing Manager and Seismic Evangelist What analytics and KPIs are you utilizing to measure the success of your tech stack?…

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Life Sciences, Marketing Efficiency, Sales Enablement, Seismic News
4 Key Takeaways from MedForce Summit

4 Key Takeaways from MedForce Summit

Shauna Leighton
Written by Shauna Leighton June 27, 2017

The 2nd annual MedForce Summit commenced in Nashville last week and to say it was a tremendous success would be an understatement. Professionals across various life sciences verticals, including medical devices and pharmaceuticals, gathered together to discuss the significant role of Marketing and Sales within a healthcare organization, the evolving healthcare landscape, and why the…

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Life Sciences, Seismic News