Seismic News

For the third consecutive year, Percolate has been named a Leader in the Gartner Magic Quadrant for Content Marketing Platforms. This year is especially exciting, as now that we’ve joined forces with Seismic, our vision and capabilities have broadened. For us, this is a testament to Percolate’s continued efforts to innovate and shape the Content…

Combining the power of Seismic with Microsoft boosts efficiencies and improves the buyer experience. All good marketing is a form of storytelling – and good storytelling conveys a delicate balance of education and entertainment.  Master storytellers have the unique talent of communicating a narrative that engages audiences with content that both resonates and inspires.  While…

Many of us feel uneasy right now. I know I do. No one knows for sure how much wider COVID-19 will spread, how great an impact it will have on people or our economy, or when we will come out on the other side. As someone who is used to solving problems and having answers,…

Delivering personalized, compelling content at every customer touchpoint has become essential. 85% of sales and marketers now agree that buyers will actively dismiss their marketing and sales efforts if they don’t receive tailored content. When also considering the fact that the buyer’s journey is more complex than ever before, the challenge before sellers and marketers…

The enablement event of the year   As the industry’s leading sales and marketing enablement platform, Seismic allows organizations to transform the way their sales and marketing departments work together.   This year’s edition of Seismic Shift is shaping up to be the biggest and best yet taking place November 5 – 7 and features hands-on training workshops,…

It is officially Customer Service week and Seismic is celebrating those individuals who are committed to our customer’s success. At Seismic, providing our customers with superior service is a top priority which is why we have over 180 members on our Customer Success team dedicated to providing ongoing strategic guidance and support. Who better to…

It is officially Customer Service week and Seismic is celebrating those individuals who are committed to our customer’s success. At Seismic, providing our customers with superior service is a top priority which is why we have over 180 members on our Customer Success team dedicated to providing ongoing strategic guidance and support. Who better to…

I’ll admit it: We as a marketing and sales technology community (now 7,000 strong!) haven’t historically done the greatest job articulating exactly what it is everyone does. There are old, well known terms that seemingly everyone uses (“pipeline generation!” “sales and marketing alignment!”). At the same time, there are newer terms which seemingly everyone is…

Seismic is honored to be named a Microsoft US Partner of the Year, for the second year in a row. In 2018, Microsoft recognized LiveInsights, our analytics capabilities. And this year, Seismic was named Microsoft’s US Partner of the Year in Financial Services. Seismic has been in lockstep with Microsoft to bring increased value to…

Having the tools to tailor communication and offerings to customers based on their likes, dislikes, and other attributes, like life stage and location, is no longer a nice-to-have, it’s a must-have. This goes for almost any industry, whether B2B or B2C, including wealth management. In the wealth management space, customization has become table stakes as…