Technology & Data

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Bridging the Gap Between Digital Manufacturing and Digital Transformation

Bridging the Gap Between Digital Manufacturing and Digital Transformation

Jeannine Croteau
Written by Jeannine Croteau December 11, 2019

The future of the manufacturing industry is bright. Industry 4.0 marks an era in which the majority of industrial manufacturers are building upon their existing infrastructure to become “digitally advanced” by 2020, spending over $900 billion on greater connectivity and smarter factories. However, despite these advances, there are still a number of challenges manufacturers need…

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Manufacturing, Digital transformation, Marketing Efficiency, Sales Effectiveness
Uplevel Your Tech Stack in 2020 with Sales Enablement

Uplevel Your Tech Stack in 2020 with Sales Enablement

Jeannine Croteau
Written by Jeannine Croteau November 25, 2019

Are you seeing 20/20 when it comes to aligning your sales and marketing teams in the new year? Whether you’re just beginning your sales enablement journey or looking for a new partner to help tackle your sizable goals, the first step is to identify and address the biggest sales and marketing challenges you and your…

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All, Digital transformation, Sales Effectiveness, Sales Enablement
9 Tips for Connecting with Buyers and Closing Deals Faster in the Modern Sales Cycle

9 Tips for Connecting with Buyers and Closing Deals Faster in the Modern Sales Cycle

Dan Burtan
Written by Dan Burtan November 21, 2019

Today’s sales and marketing teams are operating in the age of the customer. To be successful, these teams must focus their strategies and actions on the buyers’ problems and opportunities. Marketers are tasked with generating high-quality leads for the sales team. While marketing looks to improve the lead conversion process, sales looks to accelerate the…

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, Buyer Engagement, Buyer's Journey, Compliance & Regulatory
The Sales Enablement Chronicles: Insights from the Inside (Q+A Interview Part 3)

The Sales Enablement Chronicles: Insights from the Inside (Q+A Interview Part 3)

Jeannine Croteau
Written by Jeannine Croteau October 15, 2019

Interviews with sales enablement industry leaders, sharing best practices, strategies, and words of wisdom. In case you missed it, here are part 1 and part 2 of the Sales Enablement Chronicles interview series. For this edition of The Sales Enablement Chronicles: Insights from the Inside, I interviewed Lindsay Lemieux, Senior Manager, Sales Training at Seismic.…

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All, Sales Enablement, Technology & Data, Technology Stack
Is Your CRM Actually Worth Logging Into?

Is Your CRM Actually Worth Logging Into?

Jake Pieruccini
Written by Jake Pieruccini October 10, 2019

A CRM is a powerful tool and one that’s critical to the success of any business. But that doesn’t mean that you’ll reap all of the benefits it can provide right out of the box. To get the best results, you need to augment your existing CRM system to increase its overall effectiveness and maximize your return on investment. With so many tools on the market to choose from, you need to be careful to select ones that are going to drive the greatest value. As we’ve seen, enhancing your CRM with a sales enablement tool is a great way to do just that by making your sales reps lives easier so that they can focus their energy where it matters most.

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Financial Services, Advisor Enablement, Sales Enablement, Technology & Data
Hyper-Personalized Customer Engagement: Why Account-Based Selling?

Hyper-Personalized Customer Engagement: Why Account-Based Selling?

Amanda Wiesemann
Written by Amanda Wiesemann September 18, 2019

According to The State of Enterprise Sales Enablement 2019, 85 percent of sales and marketing leaders agree that buyers will dismiss a seller in the first interaction if they don’t receive tailored information. Companies are moving towards account-based selling to fill this gap by enhancing the buyer experience in a more effective and efficient manner.…

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Technology, Advisor Enablement, Digital transformation, Sales Effectiveness
5 Ways to Improve Your B2B Customer Experience with Sales Enablement Technology

5 Ways to Improve Your B2B Customer Experience with Sales Enablement Technology

Dan Burtan
Written by Dan Burtan September 9, 2019

Customer experience has long been a priority for B2C companies, but it hasn’t been a focus for B2B organizations until more recently. The B2B selling space is evolving, funnel dynamics are shifting, and buyers are becoming better informed. Perhaps the most significant changes are the shift in the balance of power in the B2B purchase…

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Asset Management, Banking, Consulting, Financial Services, Life Sciences, Other Industries, Technology, Telecommunications, Wealth Management, Sales Enablement, Technology & Data
The Future of Sales Enablement is Personalization: New Forrester Study

The Future of Sales Enablement is Personalization: New Forrester Study

Matt Lieberson
Written by Matt Lieberson July 25, 2019

Sales enablement is having a moment. LinkedIn has almost 9000 open sales enablement positions across the United States alone. So, it is high time to delve into what sales enablement really looks like in 2019. Seismic commissioned Forrester Consulting on a July 2019 study[1] reporting on the present and future of enablement, surveying nearly 400…

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Sales Enablement, Technology & Data, Trending Topics
Challenges with Cross-Selling in Commercial Banking and how Technology can Help

Challenges with Cross-Selling in Commercial Banking and how Technology can Help

Jake Pieruccini
Written by Jake Pieruccini July 15, 2019

For banks, lending is getting less profitable and funding has gotten more costly. According to David O’Connell of the AITE Group, this means banks need to embrace lending as the “tip of the spear” and field new opportunities to acquire deposits. Maximizing collaboration between lenders and treasury management and “treating all products and services as…

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Banking, Advisor Enablement, Buyer Engagement, Technology & Data