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Seismic and Percolate: Delivering Content with Purpose

Seismic and Percolate: Delivering Content with Purpose

Doug Winter
Written by Doug Winter November 5, 2019

Delivering personalized, compelling content at every customer touchpoint has become essential. 85% of sales and marketers now agree that buyers will actively dismiss their marketing and sales efforts if they don’t receive tailored content. When also considering the fact that the buyer’s journey is more complex than ever before, the challenge before sellers and marketers…

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, Content Strategy, Sales Enablement, Seismic News
Tough Times for Manufacturers - Go to Market Faster with Sales Enablement

Tough Times for Manufacturers – Go to Market Faster with Sales Enablement

Seth Werlinsky
Written by Seth Werlinsky October 8, 2019

Last week, the S&P and Dow suffered their worst losses in over a month, primarily driven by data that showed manufacturing activity had contracted to its lowest point in over 10 years.  And while it is no secret that manufacturing has been facing challenges for some time, it still remains a critically important component of…

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Manufacturing, Buyer's Journey, Compliance & Regulatory, Trending Topics
5 Strategies to Drive Sales Productivity

5 Strategies to Drive Sales Productivity

Dan Burtan
Written by Dan Burtan September 3, 2019

Almost every company struggles with sales productivity, and this problem is only exacerbated by the rising pressure to meet or exceed increasing revenue targets. Organizations are growing their sales teams and chasing more aggressive sales goals, but they aren’t scaling their processes, best practices, and sales tools at the same rate. As a result, productivity…

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Asset Management, Banking, Consulting, Financial Services, Life Sciences, Other Industries, Technology, Telecommunications, Wealth Management, Sales Effectiveness, Sales Enablement, Sales Productivity
The Future of Sales Enablement is Personalization: New Forrester Study

The Future of Sales Enablement is Personalization: New Forrester Study

Matt Lieberson
Written by Matt Lieberson July 25, 2019

Sales enablement is having a moment. LinkedIn has almost 9000 open sales enablement positions across the United States alone. So, it is high time to delve into what sales enablement really looks like in 2019. Seismic commissioned Forrester Consulting on a July 2019 study[1] reporting on the present and future of enablement, surveying nearly 400…

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Sales Enablement, Technology & Data, Trending Topics
8 Reasons Your Sales Reps are Losing Deals

8 Reasons Your Sales Reps are Losing Deals

Dan Burtan
Written by Dan Burtan July 23, 2019

Buyers have taken control of the modern sales cycle, and successful salespeople today know they need to act like trusted advisors with prospects to simplify their decision-making process, understand their needs and behavior, and deliver immediate value, otherwise they will lose the deal. Great sales managers and sales reps won’t just accept that a deal…

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Asset Management, Banking, Consulting, Financial Services, Life Sciences, Other Industries, Technology, Telecommunications, Wealth Management, Buyer Engagement, Sales Effectiveness, Sales Enablement
Enablement is a real problem. Why isn't it a real word?

Enablement is a real problem. Why isn’t it a real word?

Matt Lieberson
Written by Matt Lieberson May 3, 2019

Did you know that the word ‘enablement’ is not even recognized by Merriam-Webster, keepers of America’s most prominent dictionary? It’s true – search for enablement on the Merriam-Webster site, and you get this collection of lookalike words: And enablement remains sidelined, even while Merriam-Webster added 640 words to their dictionary just last week. More than 7,000 people…

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Asset Management, Banking, Consulting, Financial Services, Life Sciences, Other Industries, Technology, Telecommunications, Wealth Management, Sales Enablement, Trending Topics
How Can Financial Services Marketers Do Better by Women?

How Can Financial Services Marketers Do Better by Women?

Alyssa Drury
Written by Alyssa Drury March 13, 2019

March is Women’s History Month, so you’ve likely seen many events, advertisements and sentiments celebrating women over the past couple weeks. Yet despite having an entire month to draw awareness to women’s accomplishments as well as gender inequality and the efforts being made to combat this, quite frankly, history hasn’t been all too kind to…

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Banking, Financial Services, Wealth Management, Trending Topics
fee compression asset management

How Asset Managers Can Win the Fee Compression Fight

Alyssa Drury
Written by Alyssa Drury February 25, 2019

Around the world, institutional asset managers face significant headwinds from smaller, lower-cost firms. As a result, they’re being forced to make a difficult decision: reduce their fees or stand their ground, relying on their track record of performance to justify their cost. Of course, in an environment where active fund managers haven’t always been able…

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Asset Management, Financial Services, Sales Enablement, Trending Topics