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Last week saw the release of The Forrester Wave ™: Sales Enablement Automation Platforms, Q3 2018 report. The report is a comprehensive view of the sales enablement industry and maps out the performance of both organizations and solutions. The report is a great resource for anyone interested in learning more about the current offerings in…

This week hundreds of sales and marketing leaders are headed to London for the 2018 SiriusDecisions Summit Europe to discover the latest insights and technology powering today’s B2B sales and marketing teams. We know with so many sessions to choose from it can be hard to decide which ones to attend. Check out the five…

Last week was the Sales Enablement Society conference in Denver, and it was incredible to see the number of attendees dedicated to sales enablement and invested in the growth of the industry. It was truly a community of learning in Denver. Here are the three biggest takeaways from the conference about the sales enablement community:…

With Seismic’s new, truly personalized platform, the Era of the Smarter Seller is here. Our product is chock full of capabilities focused on making the platform as individualized as possible, such as predictive search, personalized content recommendations, and increased data to best engage buyers. Industry leaders such as Nancy Nardin of Smarter Selling Tools, Steven…

If it feels like we’ve been talking about account based marketing (ABM) forever at this point, well, it’s because WE HAVE. You have vague memories of your 4th grade teacher going over the concept in class. You and your fellow classmates had confused looks on your faces as you turned to each other and whispered…

Beginning on May 25, companies that collect or process data on European Union citizens will be required to comply with new privacy regulations and protections around that data. The new set of rules, called the General Data Protection Regulation (GDPR), is designed to strengthen protections around personal data and unify the EU under a consolidated…

The Summit for Asset Management (TSAM) wrapped up its London roadshow last month, and based on the conversations and sessions in which I participated discussing client reporting and communications, marketing and sales, data management, risk and performance, and more—it’s clear that the asset management industry is evolving rapidly. A recurring set of trends began to…

Today is International Women’s Day—a day that one of my personal heroes Leslie Knope (heroes can be fictional characters, right?) thinks is the best day of the year. Here’s proof: Image Courtesy of NBC Okay, so Leslie was referring to Galentine’s Day but I’m sure she’d agree that International Women’s Day is equally awesome and important.…

Last week at the GFMI (Global Financial Markets Intelligence) Digital Transformation in Wealth Management conference in New York City, digital transformation, marketing, and innovation leaders from wealth management firms across the country gathered to discuss the current state of technology and marketing at their respective firms. Attendees represented firms ranging from some of the largest…

Asset management has undergone a long period of disruption since the financial crisis ten years ago, but according to a recent report from PricewaterhouseCoopers, we’ve only begun to scratch the surface of the industry’s reinvention. PwC’s exhaustive study found that there will be far fewer firms managing far more assets in only five or ten…