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Seismic Platform’s Compliance with the GDPR

Seismic Platform’s Compliance with the GDPR

Marc Romano
Written by Marc Romano May 21, 2018

Beginning on May 25, companies that collect or process data on European Union citizens will be required to comply with new privacy regulations and protections around that data. The new set of rules, called the General Data Protection Regulation (GDPR), is designed to strengthen protections around personal data and unify the EU under a consolidated…

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All Industries, Compliance & Regulatory, Technology & Data, Trending Topics
Two Asset Management Predictions for 2018

Two Asset Management Predictions for 2018

Alessandra Fagone
Written by Alessandra Fagone April 5, 2018

The Summit for Asset Management (TSAM) wrapped up its London roadshow last month, and based on the conversations and sessions in which I participated discussing client reporting and communications, marketing and sales, data management, risk and performance, and more—it’s clear that the asset management industry is evolving rapidly. A recurring set of trends began to…

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Asset Management, Content Strategy, Technology & Data, Trending Topics
101 Women We Admire in Sales and Marketing

101 Women We Admire in Sales and Marketing

Deirdre Pelrin
Written by Deirdre Pelrin March 8, 2018

Today is International Women’s Day—a day that one of my personal heroes Leslie Knope (heroes can be fictional characters, right?) thinks is the best day of the year. Here’s proof: Image Courtesy of NBC Okay, so Leslie was referring to Galentine’s Day but I’m sure she’d agree that International Women’s Day is equally awesome and important.…

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All Industries, Trending Topics
wealth-management-conference

Three Takeaways from the GFMI Digital Transformation in Wealth Management Conference

Jason Fidler
Written by Jason Fidler February 16, 2018

Last week at the GFMI (Global Financial Markets Intelligence) Digital Transformation in Wealth Management conference in New York City, digital transformation, marketing, and innovation leaders from wealth management firms across the country gathered to discuss the current state of technology and marketing at their respective firms. Attendees represented firms ranging from some of the largest…

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Wealth Management, Trending Topics
Asset-management-marketing

Three Asset Management Marketing Trends to Watch in 2018

Jason Fidler
Written by Jason Fidler January 31, 2018

Asset management has undergone a long period of disruption since the financial crisis ten years ago, but according to a recent report from PricewaterhouseCoopers, we’ve only begun to scratch the surface of the industry’s reinvention. PwC’s exhaustive study found that there will be far fewer firms managing far more assets in only five or ten…

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Asset Management, Seismic News, Trending Topics
Healthcare Marketing Trends 2018

3 Trends Shaping Healthcare Marketing in 2018

Shauna Leighton
Written by Shauna Leighton January 17, 2018

To remain competitive in an ever-evolving industry—healthcare and life sciences organizations will be pivoting their focus in 2018. Especially for Marketing, Sales, IT, and Operations. Seismic recently surveyed 200 healthcare and life sciences leaders in these departments to better understand what top companies’ market approaches will be for the coming year, including the role of…

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Life Sciences, Technology & Data, Trending Topics
An Interview with Illumina—2017 PM360 Winner

An Interview with Illumina—2017 PM360 Winner

Shauna Leighton
Written by Shauna Leighton October 23, 2017

It was a beautiful September evening in New York City. Along with the Seismic Public Relations Manager, Jason Fidler, I was joining the Illumina team at a PM360 Trailblazer Awards Gala that recognizes outstanding achievement and innovation in healthcare marketing. We entered the gala knowing that we had worked hard to solve Illumina pain points…

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Life Sciences, Marketing Performance, Seismic News, Trending Topics