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Sales Social Engagement & A Shared Vision for Intelligent, Personal Content

This week, Seismic was named a Leader in The Forrester Wave™: Sales Social Engagement Solutions, Q1 2021 report.

Six months ago, almost to the day, Seismic was also named a Leader in The Forrester Wave™: Sales Content Solutions, Q3 2020 report.

It’s eye-opening to see how much the sales content solution (SCS) space has evolved in just the last six months. During that time, Seismic acquired Grapevine6 and launched a new offering called Seismic LiveSocial. The Forrester Wave™: Sales Social Engagement Solutions, Q1 2021 report hit the nail on the head with its assessment: “Seismic’s acquisition of Grapevine6 was a natural fit due to their shared vision that the best way for sellers to engage buyers is with personalized digital content…” We are now the only SCS provider with an integrated social engagement solution.

Today’s modern selling environment requires modern solutions, like sales enablement and sales social engagement, that are underpinned by intelligent content delivery. Meaningful digital interactions are enhanced by content that establishes credibility and trust between a seller and a future client or customer. In recent years, and especially in the last year, it’s become clear that social media is one of the best digital channels to do so. According to LinkedIn, over 62 percent of B2B buyers respond to salespersons that connect with relevant insights and opportunities.

An important way to engage customers and buyers is by sharing industry insights, news articles, and other points of view that will help them in their professional and personal lives. Seismic LiveSocial enables sellers to easily and authentically engage with people via social media. Seismic LiveSocial’s powerful AI engine pulls from 11,000 third-party publishers and surfaces recommended content that sellers can then share, knowing it’s interesting to you as a seller, and your buyer.

One quote from Forrester’s Sales Social Engagement Wave stuck out to me in particular: “Seismic Leads by Creating a Singular Intelligent Content Experience for Sellers.” Seismic’s sales enablement platform allows sellers to easily find and share third-party and company-created sales content on social media. Regardless of whether a seller is engaging on social media, email, or video conference, buyers expect relevant and personal interactions. Buyers know you, and they expect you to know them just as well, if not better.

I speak on behalf of the Seismic team when I say that we’re thrilled to be recognized as a Leader in this sales social engagement evaluation, and are looking forward to helping even more sellers engage effectively via social channels with buyers. Here’s to the next six months!

Doug Winter
Doug Winter
Doug Winter is the co-founder and CEO of Seismic. Doug also co-founded Objectiva Software Solutions. Doug served as Chief Operations Officer and general manager at EMC Document Sciences until founding Seismic in 2010. In 2019, Doug was named one of the 10 Best CEOs of Small/Mid-Size Companies in the U.S. by Comparably.