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For sales reps looking to create solid campaigns, having the right content at the right time is becoming imperative. Up-to-date materials can instantly boost the chance of completing a sale.

As John Koehler writes for Sales Benchmark Index, making sure that your wealth management firm’s buyer personas are continuously updated can help you nail critical sales. However, it’s what your sales reps bring to the table that can make a difference at the end of the day.

Are you creating engaging content?
Once you have a firm grasp on your buyer personas, you can begin to map out their buying processes and identify their unique needs. From here, your marketing team can create content that sales reps can use to prove to potential clients that you’re the solution to their problems.

But is this really all there is to it?

Many wealth management firms quickly discover that producing content is not as easy as it sounds. Everything from time constraints to a lack of creative ideas can stall the production process, which ultimately leaves sales reps with little to utilize for their efforts.

However, there are tactics that can be implemented to give both marketing and sales teams the push they need to move forward. Crafting campaigns around specific topics and creating themes can help jumpstart the brainstorming process. Developing a content calendar based on the needs of buyer personas is also effective. This can ensure that fresh content is constantly being created to give sales reps a helping hand.

How to keep your collateral fresh
While focusing on developing a steady stream of content is a must, it isn’t the only piece to the puzzle. It’s critical to keep in mind that your wealth management firm’s business collateral needs to be updated regularly to make sure that your sales reps have effective tools to use in the field.

Today, there are applications and software on the market that can make it quick and simple for your enterprise to update business collateral. For instance, Seismic allows you to personalize documents and store them in a cloud-based library to ensure that you have everything you need at your fingertips.